
Live virtual reality hits the track for the first time this weekend, as NBC Sports Group has teamed up with NextVR at the Kentucky Derby to produce the first-ever live VR horse-racing experience. NBC is hopping aboard the VR bandwagon in style, as its first live VR production will feature a whopping seven camera positions - five on the track and two in the paddock - at Churchill Downs.
As we dip our toe into the virtual-reality realm, our thought process was where is the most iconic place that we can transport the user at home?' Churchill Downs is that place for us, says NBC Sports Group Director of Production Technology Matt Celli, who is also directing the VR feed. NBC Sports is really proud to have this be our first real foray into this world.
NBC Sports Group has partnered with NextVR to produce the VR experience at Churchill Downs, which will include the Derby and the two prior races, including the Woodford Reserve Turf Classic.
Live virtual reality makes its horse-racing debut this Saturday at Churchill Downs, when NBC Sports Group and NextVR produce the first-event Kentucky Derby live VR experience.
We believe NextVR is the leader in the live virtual-reality space, says Celli. We have worked with them on this project for the last six weeks to figure out everything from camera placement to encoding to graphics and the overall user experience.
The seven-camera complement is among the largest to date for a live VR production. The five NextVR camera rigs on the track, which each consist of a pair of RED 4K cameras, are positioned on the high side of the finish line, below the finish line (adjacent to the owners' suites), coming into turn one, going into turn two, coming out of turn two, and on the backstretch. Two additional rigs have been deployed in the paddock to showcase the horses before parading to the starting gate.
Geographically, the overall size of what we're trying to cover necessitated [this many cameras], says Celli. The track is over a mile around so we need all those camera positions to cover the entire track and tell the story for VR.
In addition to the seven camera angles, NBC will insert a virtual videoboard mimicking the giant video display at Churchill Downs into the VR experience that will feature the NBC live linear telecast. This videoboard display will also include NBC Sports Group-produced feature stories, statistics, race data, and updated betting odds.
With a footprint this large, we can't cut cameras the way that the linear broadcast does to tell the story, says Celli. So we are going to insert a virtual [videoboard] with the output of the [linear telecast] production from [producer] Rob Hyland and [director] Drew Esocoff. The viewer at home is used to having certain pieces of information and storytelling [elements] thrown their way. Even the user at a game can look up at the videoboard and see a replay or the score. That is how we are trying to serve this audience, as well.
The audio feed will include the race call from NBC's Larry Collmus, as well as commentary from NBC announcers Tom Hammond, Jerry Bailey, and Randy Moss.
NextVR, which is currently constructing a fleet of VR-specific mobile units, has deployed a flypack at Churchill Downs, which includes a 2 M/E switcher, 14 Sony CCU's controlling the seven camera rigs, an audio board, and their custom VR encoder kit.
When you bring in new technology like this into an amazing existing team led by Tim DeKime, John Roch , and Ken Goss, it's a lot to ask of them since these guys already have a monumental job ahead of them [producing the linear telecast], says Celli. But they have accepted this technology with open arms and it's made it great for all of us. We're extremely excited about the potential of VR here at the Derby.
The live virtual reality presentation of NBC's coverage of the 142nd running of the Kentucky Derby will begin at 4 p.m. Eastern on Saturday, May 7. The virtual-reality presentation of the Kentucky Derby will be available free through the NBC channel on the NextVR portal. Samsung Gear VR owners can download the NextVR app on any Gear VR headset compatible phones. For detailed instructions, go to www.nextvr.com/gearvr-live.
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...