Flickr
Related: Upfronts 2015: Nickelodeon Launching Noggin Mobile Service
With its TV ratings down, kids leader Nickelodeon used its upfront presentation to advertisers to talk about the new content it would be adding, the 10 screens over which that programming would run and other new ventures.
It also announced that the unit that works with marketers was being rebranded as Nickelodeon Inside Out Solutions.
The company said it would be producing more than 600 episodes of new and returning services. At the same time familiar faces would be appearing in new places. SpongeBob SquarePants might be headed to Broadways as the star of a musical; spinoffs are being considered for the Teenage Mutant Ninja Turtles francise, and Nickelodeon Sports is growing as a franchise.
The proliferation of platforms and massive amounts of new content are having an unprecedented impact on entertainment, and we are using these opportunities to super-serve our audience with fresh content, new formats and innovative storytelling, said Cyma Zarghami, president, Viacom Kids and Family Group. We remain laser-focused on using all of the screens and tools in our ecosystem to deliver the biggest audience of kids and families, and creating hits and building franchises that thrill our audience and deliver unrivaled reach.
Nickelodeon's Inside Out Solutions group is designed to create branded entertainment opportunities to marketers across media platforms, social media, consumer products and other marketing experiences.
Nickelodeon Inside Out Solutions signals our commitment to collaborative partnerships, said Pam Kaufman, chief marketing officer and president of consumer products, Nickelodeon. We're opening our doors to clients so that we may work better together to leverage the full power of the Nickelodeon ecosystem, with all of the possibilities for building and marketing our partners' messages now in one place.
New Nick projects include:
Game Makers (working title), just picked up for 26 episodes, is the newest creation from hit-maker Dan Schneider. It's a live-action sitcom about two 12-year-old girls who start a multi-million-dollar gaming company and take on rap superstar Double G as a business partner. As part of a multi-platform experience, the games seen in the episodes will be released through apps and online. Schneider will also serve as executive producer.
Make It Pop, picked up for 20 episodes, is a comedic, music-infused daily strip about three unique girls who come together to start their own K-Pop-inspired band. Randomly selected to room together at boarding school, bookish Corki, fashion-forward Jodi and social media maven Sun Hi meet and bond over music. With the help of fellow boarding school classmate and DJ hopeful, Caleb, the girls grow from roommates to bandmates as they become a school-wide sensation and compete for a place in the upcoming school musical. The series, which will feature original songs and performances in every episode, is cocreated by Thomas W. Lynch and Nick Cannon and produced by DHX Media. Make It Pop is executive produced by Lynch and Cannon, together with Steven DeNure and Anne Loi for DHX Media.
Talia's Kitchen (working title), just picked up for 40 episodes, is a live-action series inspired by the daily telenovela format that follows 14-year-old Talia who moves in with her grandmother and starts spending time in the kitchen of their family-owned restaurant. There, she discovers her true calling: cooking. With the help of her special salt and pepper sense - and her late fathers magical spices - Talia is able to infuse emotion into her food and cook just what each customer needs. Talia's Kitchen is created by Catharina Ledeboer and produced by Viacom International. Tatiana Rodriguez will serve as executive producer.
Mutt & Stuff, which has just been picked up for 20 episodes, is a live-action preschool series produced by Sid and Marty Krofft. Set in a unique school for dogs, the series stars Calvin Millan, The Puppy Whisperer and son of The Dog Whisperer, Cesar Millan, interacting with a cast of real dogs and puppets. Mutt & Stuff is filled with unbelievable dog tricks, adorable puppies and alternating moments of heart and comedy. The series is created and executive produced by Sid and Marty Krofft and Bradley Zweig. Cesar Millan also serves as executive producer.
Roll Call (working title), which is currently in development, is a single-camera comedy series shot in a mockumentary style that follows an eclectic group of kids navigating their way through middle school. Roll Call is executive produced by Sharla Sumpter Bridgett and directed by Ian Pfaff.
Nick also said that among the 600 new episodes it will be rolling out in include: School of Rock, a live-action show based on the hit movie, and Nick's first collaboration with Paramount Television; Harvey Beaks, an animated show about a good kid who has never broken the rules, and his two best friends, who have never lived by any; and Shimmer and Shine, an animated, curriculum-based preschool series about twin genies-in-training who unintentionally cause chaos in their attempts to grant wishes for their best friend, Leah.
Nick's returning series feature second seasons of new live-action hits Henry Danger, Nicky, Ricky, Dicky & Dawn and Max & Shred; season four of the live-action, daily series, Every Witch Way; plus more new episodes of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, The Thundermans, Bella and the Bulldogs, Sanjay and Craig, Breadwinners, The Fairly OddParents, PAW Patrol, Wallykazam!, Dora and Friends and Blaze and the Monster Machines, among others.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Flickr 
