
CBC'ers pose for a group photo with UNC-TV's Heather Burgiss (2nd from left) after the on-air check presentation at CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
Over the past 15 years, Capitol Broadcasting and WRAL-TV have established a tradition of supporting public television. On Monday, March 6, 2017, CBC volunteers kept that tradition going while helping UNC-TV with the first night of its Spring Fundraiser, a revamp and refocus from the previous UNC-TV FESTIVAL.
CBC'ers helped debut the brand new set, tried out new pledge-taking software, and rotated through new workshop-like stations.
A Focus on Funding Philanthropy
UNC-TV must raise 57% of their operating expenses each year.
This isn't the icing on the cake, said UNC-TV Senior Director of Strategic Alliances Susan Scott of the annual fundraiser, it's sustainability for us.
CBC has helped raise $480,000 for UNC-TV through an annual donation and volunteer night during the spring fundraising campaign over the past decade and a half.
The new fundraising focus beginning in 2017 features a changing mindset with an emphasis on philanthropy.
We will focus more on how the viewers' donations impact our programming options and strategies as well as our local communities, said Scott. You will notice more emphasis on the good UNC-TV does across the state due to the generosity of our donors, an appeal to our shared values.
The changes not only apply to what the viewers see but to what volunteers experience.
Corp's Pam White (l to r), ATC's Valerie Ward & WRAL-TV's Loretta Harper-Arnold have fun with inflatable emojis on the phone bank at CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
We want to work towards better valuing your investment to be here, Scott told the CBC'ers. We want to make the evenings interesting for you, too.
Staffers like WRAL-TV Anchor/Reporter Cullen Browder embraced the new modifications to the event.
It's good to change things up sometimes, he said. We got to talk more personally about UNC-TV, instead of just pitching pledge gifts.
Browder and several other WRAL personalities pitched on-air during the evening, which focused on a broadcast of Great Scenic Railway Journeys.
Giving Back
It's a great way to give back to the community, as well as re-connect and bond with CBC/WRAL staff from other divisions, said ATC PR/Events Manager Valerie Ward about why she volunteers each eyar. It's a real CBC/WRAL team effort and we go all out to make it fun for us, our hosts and the UNC-TV members we speak with. Additionally, the UNC-TV family is gracious with their hospitality and truly appreciate the CBC/WRAL support.
It's always fun, said Browder. There's a great sense of camaraderie with CBC and UNC-TV.
CBC'ers also volunteer because they believe in the mission of UNC-TV.
WRAL-TV's Debra Morgan gets ready to chat on air with Robert C. Van Camp, producer of Great Scenic Railway Journeys which aired during the CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
They have a shared commitment to service and an appreciation for our state's culture and history, said Browder.
I think the diversity of programming from travel, to nature, to beloved children's programs really keeps me coming back, said Ward. UNC-TV also provides a statewide and world perspective on news and is always there to assist the community with outreach to groups such as teachers and veterans.
WRAL-TV Creative Services Producer Glenn Dion agreed.
I love the diversity in programming offered by UNC-TV; local food and travel, kids programs, documentaries like Hamilton, and dramas like Sherlock, he said.
I always learn something when I watch, said WRAL-TV Account Executive Dante Genua.
WRAL-TV Chief Meteorologist Greg Fishel gave public television partial credit for his career choice.
While on air with UNC-TV Host Heather Burgiss, he told viewers, One of the reasons I'm a meteorologist is because of a show I stumbled upon on Public TV when I was in 7th grade, so I've always had a fondness for the kind of programming that's there.
Fishel also referred to the fact that WRAL-TV and UNC-TV are not rivals; both stations are important to the Triangle and the state.
I think there are things that Public TV can do that complement commercial television, Fishel told Burgiss. There are certain things that we simply can't do as well as you do, so it makes sense to sort of supplement and complement each other in what we do.
WRAL-TV's Dante Genua prepares to talk about UNC-TV using the brand new Light Board at CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
Expanding the Evening
One of the new facets in the UNC-TV Spring Fundraiser ended up being Ward's favorite part of the night.
Loved the Lightboard demo, she said. It was a little intimating at first. It's amazing that UNC-TV was able to procure such a cutting edge resource to be used in our community.
CBC volunteers were given a demonstration of the Lightboard and then got a chance to create testimonials and Why I Love UNC-TV on air spots. Ward and Genua even got pulled up to chat with WRAL-TV Anchor/Reporter Brian Shrader as he made an on-air pitch.
Another new addition in the fundraising campaign overall was the #SocialCorner. CBC volunteers got a chance to snap selfies and photos with public television favorites like Cookie Monster and Curious George, as well as pose with photo booth props in a replica of the Tardis from Doctor Who. Staffers then were encouraged to post on Facebook, Twitter and Instagram, to spread the word about UNC-TV and the Spring Fundraiser.
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...