
CBC'ers pose for a group photo with UNC-TV's Heather Burgiss (2nd from left) after the on-air check presentation at CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
Over the past 15 years, Capitol Broadcasting and WRAL-TV have established a tradition of supporting public television. On Monday, March 6, 2017, CBC volunteers kept that tradition going while helping UNC-TV with the first night of its Spring Fundraiser, a revamp and refocus from the previous UNC-TV FESTIVAL.
CBC'ers helped debut the brand new set, tried out new pledge-taking software, and rotated through new workshop-like stations.
A Focus on Funding Philanthropy
UNC-TV must raise 57% of their operating expenses each year.
This isn't the icing on the cake, said UNC-TV Senior Director of Strategic Alliances Susan Scott of the annual fundraiser, it's sustainability for us.
CBC has helped raise $480,000 for UNC-TV through an annual donation and volunteer night during the spring fundraising campaign over the past decade and a half.
The new fundraising focus beginning in 2017 features a changing mindset with an emphasis on philanthropy.
We will focus more on how the viewers' donations impact our programming options and strategies as well as our local communities, said Scott. You will notice more emphasis on the good UNC-TV does across the state due to the generosity of our donors, an appeal to our shared values.
The changes not only apply to what the viewers see but to what volunteers experience.
Corp's Pam White (l to r), ATC's Valerie Ward & WRAL-TV's Loretta Harper-Arnold have fun with inflatable emojis on the phone bank at CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
We want to work towards better valuing your investment to be here, Scott told the CBC'ers. We want to make the evenings interesting for you, too.
Staffers like WRAL-TV Anchor/Reporter Cullen Browder embraced the new modifications to the event.
It's good to change things up sometimes, he said. We got to talk more personally about UNC-TV, instead of just pitching pledge gifts.
Browder and several other WRAL personalities pitched on-air during the evening, which focused on a broadcast of Great Scenic Railway Journeys.
Giving Back
It's a great way to give back to the community, as well as re-connect and bond with CBC/WRAL staff from other divisions, said ATC PR/Events Manager Valerie Ward about why she volunteers each eyar. It's a real CBC/WRAL team effort and we go all out to make it fun for us, our hosts and the UNC-TV members we speak with. Additionally, the UNC-TV family is gracious with their hospitality and truly appreciate the CBC/WRAL support.
It's always fun, said Browder. There's a great sense of camaraderie with CBC and UNC-TV.
CBC'ers also volunteer because they believe in the mission of UNC-TV.
WRAL-TV's Debra Morgan gets ready to chat on air with Robert C. Van Camp, producer of Great Scenic Railway Journeys which aired during the CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
They have a shared commitment to service and an appreciation for our state's culture and history, said Browder.
I think the diversity of programming from travel, to nature, to beloved children's programs really keeps me coming back, said Ward. UNC-TV also provides a statewide and world perspective on news and is always there to assist the community with outreach to groups such as teachers and veterans.
WRAL-TV Creative Services Producer Glenn Dion agreed.
I love the diversity in programming offered by UNC-TV; local food and travel, kids programs, documentaries like Hamilton, and dramas like Sherlock, he said.
I always learn something when I watch, said WRAL-TV Account Executive Dante Genua.
WRAL-TV Chief Meteorologist Greg Fishel gave public television partial credit for his career choice.
While on air with UNC-TV Host Heather Burgiss, he told viewers, One of the reasons I'm a meteorologist is because of a show I stumbled upon on Public TV when I was in 7th grade, so I've always had a fondness for the kind of programming that's there.
Fishel also referred to the fact that WRAL-TV and UNC-TV are not rivals; both stations are important to the Triangle and the state.
I think there are things that Public TV can do that complement commercial television, Fishel told Burgiss. There are certain things that we simply can't do as well as you do, so it makes sense to sort of supplement and complement each other in what we do.
WRAL-TV's Dante Genua prepares to talk about UNC-TV using the brand new Light Board at CBC/WRAL Night at UNC-TV's Spring Fundraiser on Monday, March 6, 2017.
Expanding the Evening
One of the new facets in the UNC-TV Spring Fundraiser ended up being Ward's favorite part of the night.
Loved the Lightboard demo, she said. It was a little intimating at first. It's amazing that UNC-TV was able to procure such a cutting edge resource to be used in our community.
CBC volunteers were given a demonstration of the Lightboard and then got a chance to create testimonials and Why I Love UNC-TV on air spots. Ward and Genua even got pulled up to chat with WRAL-TV Anchor/Reporter Brian Shrader as he made an on-air pitch.
Another new addition in the fundraising campaign overall was the #SocialCorner. CBC volunteers got a chance to snap selfies and photos with public television favorites like Cookie Monster and Curious George, as well as pose with photo booth props in a replica of the Tardis from Doctor Who. Staffers then were encouraged to post on Facebook, Twitter and Instagram, to spread the word about UNC-TV and the Spring Fundraiser.
Most recent headlines
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....