
-- --
SCREEN AFRICA EXCLUSIVE:
Written by Jerome Wauthoz, vice president of products, Tedial
The cloud has had a major impact on broadcast workflows, with media companies moving their infrastructure to the cloud or private data centres in a bid to simplify workflows and reduce costs. Many broadcasters are now looking to a hybrid cloud approach, which leverages a mixed computing storage and services environment that combines on-premises infrastructure (and/or private cloud services) and a public cloud such as Amazon Web Services (AWS) or Microsoft Azure with orchestration between these various platforms.
In the IABM's executive keynote speech at last year's IBC, the organisation said that over 47 percent of media companies are deploying public cloud services, up from 39 percent in 2018. The question to ask now is: How can your media facility benefit from a hybrid cloud environment?
Maximise storage opportunities, reduce costs and increase value
The hybrid cloud offers broadcasters the ability to meet business objectives quickly while maintaining full control of media archives and costs. It also ensures a low-risk transition into the cloud by moving the operation in line with business needs. Sensitive data and valuable content can be secured on-premises under company control in a safe IT environment with multiple security layers.
Hybrid cloud architecture also reduces the total cost of ownership. CAPEX is lower, as the upfront investment is calculated based on the nominal usage and not for peaks, which allows the broadcaster to keep the investment at the desired level. In 2020, on-premises costs of deep archive management (tape library) will continue to be lower than the public cloud as the download costs from the public cloud are still a key factor when production teams require constant download (either full or partial) from the archive. This is especially true when UHD content is considered.
By using computing storage and services architecture that combines the privacy and security of a private cloud with the scalability of a public cloud, users benefit from orchestration among various platforms and multiple sites. They can store sensitive data and high-value, high-resolution content on-premises, inside a secure IT environment that's not accessible outside their facility and fully under the control of their IT team, all the while less critical operations can be deployed and run in the cloud. This provides flexibility, as burst or peak demands in business operations can also be quickly deployed and run in the cloud. This means that media companies pay only for the period of time required by the additional business operations. High-cost services such as storage for archiving can benefit from the ability to tailor operations to the business cost criteria.
Using hybrid cloud architecture also means that optimisation and control of bandwidth: latency is improved, as is the prioritisation of ingest and delivery workflows. Low-res data can be accessed from the public cloud from anywhere in the world, at any time providing the same quality of service for end users thanks to public cloud geographical deployments. Media companies can move business processes to the cloud at their own pace, as their business grows. Their business is future-proofed as cloud technology will evolve faster than the technology used on-premises or in a private data centre.
Also because cloud costs evolve over time, the split between the on-premises versus cloud business operations can be reviewed frequently to keep costs under control.
Hybrid cloud allows the transition of certain processes into the cloud with minimum risk as the workflows can move seamlessly without affecting normal operation. This assists the customer with the change management process.
Another key benefit is the capability to test new ideas and deploy new workflows or new solutions outside of the current primary workflows, without affecting normal operation, using the latest cutting-edge cloud technology and only for the duration of the test. If the test is successful, then it can be integrated as part of regular operations. If the test is unsuccessful the project is simply discarded, and the facility has only incurred the cost associated with the time and infrastructure used to carry out the test.
The hybrid cloud allows the integration of updated cloud AI tools for automatic content enrichment. AI tools will improve considerably in the incoming years and executing them from the cloud will guarantee the most up-to-date version is always used.
Cloud is also ideal for content delivery, as many delivery services are currently running in the cloud and customers can securely access content due to the native cloud security mechanisms.
Meeting technology demands now and in the future
To take advantage of hybrid cloud architecture media companies need a dynamic content management solution that transparently manages various tiers across departments, locations or in the cloud. This includes on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage such as AWS S3 or AWS Glacier. This technology should enable media companies to efficiently operate using their chosen current architecture with the capability to evolve as future operational and commercial factors change.
Tedial's Evolution MAM is built with aSTORM, a dynamic storage management solution that is agnostic to storage tiers (on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage). aSTORM provides the link' between various storage and hosting scenarios available today and in the future.
Using logical storage groups and rules defined within each group, the technology seamlessly moves, backs up and restores content when and where required. Live content can be kept on online storag
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
27/04/2025
It's with deep regret that we share the passing of our dear friend Bruce Logan, ASC.
Bruce was not just a collaborator-he was family. He worked with us at ...
26/04/2025
NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....
26/04/2025
WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....
26/04/2025
NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...
26/04/2025
Cobalt Scores a Trifecta of Awards at NAB 2025
Brie Clayton April 25, 2025
0 Comments
Company adds another Best of Show and two Product of the Year tr...
26/04/2025
FilmLight Colour Awards welcomes 2025 entries
Brie Clayton April 25, 2025
0 Comments
Entries open from 1 May 31 July to colourists on any grading pl...
26/04/2025
Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...
25/04/2025
Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...
25/04/2025
Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...
25/04/2025
Agile Content joins forces with Tiscali to introduce a new platform in Italy, of...
25/04/2025
The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media.
The chosen tagline TVaaS your way enca...
25/04/2025
A Fully Managed Solution That Maximizes Revenue for North American Operators Whi...
25/04/2025
Morgan Murphy Media has issued the following obituary for its former CEO:...
25/04/2025
The Federal Emergency Management Agency has lifted its hold on grant money for some public broadcast stations to upgrade their infrastructure....
25/04/2025
Enhance Videos 80% Faster & Fix Format Issues with VideoProc - Major Update
Brie Clayton April 25, 2025
0 Comments
VideoProc Converter AI just got a m...
25/04/2025
Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Af...
25/04/2025
YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...
25/04/2025
BALTIMORE Sinclair, Inc. has announced the retirement of Dave Schwartz, its corporate senior vice president/station operations, effective June 30....
25/04/2025
The Society of Broadcast Engineers (SBE) has released its popular CertPreview practice exams in a new, online format. SBE CertPreview allows people preparing to...
25/04/2025
ARLINGTON, Texas Two months after naming Tegna station KFAA in Dallas-Fort Worth its exclusive local broadcast partner for WNBA games, the Dallas Wings are expa...
25/04/2025
LOS ANGELES, Calif. Allen Media Group has announced that all 223 U.S. Markets covered by its Local Now FAST Channel are now available on the Vizio WatchFree+ st...
25/04/2025
Working with Shutterstock's AI Editor to Create Unique Images
Brie Clayton April 25, 2025
0 Comments
What's better than a stock image source? ...
25/04/2025
25 Apr 2025
VEON Files its 2024 Annual Report on Form 20-F Dubai, April 25, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON' or the Compa...
25/04/2025
Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Tec...
25/04/2025
Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases...
25/04/2025
Friday 25 April 2025
Hot on the heels of the Irish Dancing World Championships ...
25/04/2025
Back to All News
Netflix Announces Release Date and First Look of The Thursday ...
25/04/2025
Connecting the present, building the future
FOR-A IMPULSE
HVS-Q12
FOR-A MixBoard...
25/04/2025
Following last year's successful event, we're back at the Media Production and Technology Show (MPTS) in London this year. As before, we're looking ...
25/04/2025
Facebook
Twitter
LinkedIn
Enhancing Data Protection and Governance Service...
24/04/2025
We're huge fans of shining a spotlight on the documentaries that empower, en...
24/04/2025
Playlists have always been at the heart of the Spotify experience. Since AI Playlist in beta launched last year, Premium users have used it to create millions o...
24/04/2025
From the California desert and Chicago's Grant Park to New York City's Flushing Meadows Corona Park and beyond, music festivals this spring and summer w...
24/04/2025
The sounds of Asia are as diverse and vibrant as the continent itself. From the lively beats of Indonesian pop to the gritty rhymes of Pinoy hip-hop, the region...
24/04/2025
Highlights*
Revenue of $5.1 billion
Operating margin of 10.2%; Adjusted segment operating margin of 15.6%
Diluted EPS of $2.04; Non-GAAP diluted EPS of $2.4...
24/04/2025
For more than 50 years, the company's commercial approach to delivering resi...
24/04/2025
Century City, Calif. and Bilbao, Spain (July 8, 2024) - Ateliere Creative Technologies, a leading GenAI media software solutions company, and Agile Content, a l...
24/04/2025
Agile Content to Showcase Industry-Leading TV-as-a-Service Platform at IBC 2024
Bilbao, September 4th - Agile Content, a leading provider of Internet televisio...
24/04/2025
Boosting TVaaS in the German-speaking countries with expert integration and 24/7 local support
Bilbao/Wiesbaden, September 5th 2024 Agile Content and netorium...
24/04/2025
New partnership between Agile Content and GlobalDots promises to introduce automated multi-CDN solutions, optimizing content delivery and easing provider manage...
24/04/2025
Empowering operators with real-time content delivery optimization, improved video quality, and reliable end-to-end service visibility
Amsterdam, Netherlands, S...
24/04/2025
Agile Content joins forces with Convergenze to introduce a new platform in Italy, offering a wide range of premium content for all audiences.
Bilbao, September...
24/04/2025
Bilbao, October 10th 2024 - Agile Content, a global provider of PayTV end-to-end solutions, has received the Bronze EcoVadis Sustainability Rating. This ranking...
24/04/2025
Through this agreement, MASORANGE will incorporate new AGILE CONTENT technologies into its television service, enhancing customer experience with optimum servic...
24/04/2025
The company reports positive results in the third quarter, despite ending the first half of 2024 with an 8.8% decline in revenue and an 18.3% drop in EBITDA com...
24/04/2025
Agile Content joins forces with Tiscali to introduce a new platform in Italy, offering a wide range of premium content for all audiences.
Bilbao, November 26,...
24/04/2025
The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media.
The chosen tagline TVaaS your way enca...
24/04/2025
A Fully Managed Solution That Maximizes Revenue for North American Operators While Combining Traditional Cable TV and OTT Apps in one Single Interface.
Bilbao,...
24/04/2025
The Entertainment Hub is a fully integrated TV solution that represents a significant step in redefining the white-label TV business model for operators across ...