Sony captures the beauty of nature in a radiant new colour-rich ad to celebrate the in-store launch of the BRAVIA OLED AF8 series.
Watch as a dark and enchanting forest is gradually illuminated allowing viewers to experience a night time scene interspersed with a window into the daytime' beaming with bright luminescence
Showcasing the mesmerising contrast between the shadows of the cold evening sky and the bright radiance of the day, the ad communicates the new viewing experience made possible by Sony's BRAVIA OLED AF8 televisions
The soundtrack to the advert is by soulful Sony Music vocalist Tom Walker with a stunning version of his single Leave a Light On'
The new ad marks the availability of the new range of Sony's latest BRAVIA OLED AF8 which customers can own from late April;pre-orders are now available
From the 9th April 2018 the Sony BRAVIA 4K HDR OLED AF8 television range will be available for pre-order at selected dealers; going in-store from the end of April 2018. Sony's new BRAVIA OLED AF8 televisions deliver a superior 4K viewing experience. With over eight million self-illuminated pixels, the Sony BRAVIA 4K HDR OLED AF8 models offer intense detail and stunning picture quality, providing more than four times the detail of Full HD. Acoustic Surface technology delivers sound from the whole screen to enhance the immersive viewing experience. The 4K HDR Processor X1 Extreme will change the way you look at TV, showing images and tones as they truly are by delivering exceptional colour, contrast and clarity. With advanced voice control and Android TV , the BRAVIA 4K HDR OLED AF8 TV allows instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. TV lovers can enjoy hit shows and movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and others.
To mark their arrival in-store, on 7th May 2018, Sony will launch a beautiful new global advertising campaign that truly encapsulates the viewing experience of its BRAVIA 4K HDR OLED televisions - the newly announced AF8 series - bringing the brightness of daytime into a forest at night.
Shot in 4K HDR with a variety of cameras including the Sony F55 CineAlta, the ad made by Ben Tricklebank together with DDB Berlin transforms a darkened forest in New Zealand into a dazzling and luminescent landscape.
Opening with a wide shot of a tranquil forest just after sunset, the camera travels deeper into the enchanting woods to find a BRAVIA OLED TV lighting up and revealing the colour, contrast and detail of the forest. It is a window into daytime'.
Bathing the forest in a colourful glow, light darts in and out of the night sky. The light flickers between a fallen tree, a majestic stag wandering by a waterfall, bright pink petals swaying in the wind and a frog gazing around its natural habitat; finally leading to a breath-taking Jacaranda tree in blossom.
Aerial helicopter video capture as well as a variety of different shooting methods allowed the team to showcase the scale of the night sky and the sheer beauty of the New Zealand landscape - while handheld cameras capture the movement of the wilderness.
Alessandra D'Avino, Head of Creative Strategy, Sony Europe said, Sony has a history and heritage of creating commercials that reach the heart of the consumer. Our latest creation continues to build on the success; creating visual magic and showing the raw beauty of the natural world in all its splendour as conveyed through the screens of our latest Sony BRAVIA OLED AF8 television range.
Bianca Dordea, Managing Director at DDB Berlin explained: We set out to encapsulate the incredible visual power of Sony's HDR capabilities in the latest BRAVIA range. It is beautiful to see how transformative the contrast between light and dark can be; injecting colour into the night.
Shooting in the glorious natural landscape of Queenstown, New Zealand provided the perfect backdrop. Locations were chosen specifically to create impact whilst ensuring the protection of the surroundings. It was truly magical to see the illuminated forest brought to life.
Sony Music rising star Tom Walker's Leave a Light On' complements the beautiful ad - building a powerful musical crescendo from the mysterious opening to provide the perfect accompaniment to the transformation of the enchanting forest. The single will feature on Tom's upcoming album which is set to be released end of summer 2018.
The artist and song selection was based on the music consulting service provided by the Brands | Live | Licensing division of Sony Music Germany.
Mr Walker said, At university one of my first assignments was to write a track to the Sony BRAVIA bouncing balls advert. It's crazy that I've now come full circle and actually have my song on the latest ad! The advert looks amazing and hope that people love the song as much as the visuals.
Across a ten-week run in Europe, the campaign will encompass TVC placement, VOD, digital including banners, YouTube and Facebook specific campaigns plus point of sale to reach far and wide. Both a 60sec, 30sec and 20sec edit of the TVC have been created along with print advertising.
Pre-orders for the BRAVIA OLED AF8 series will be available from 9th April 2018 with deliveries and in-store availability from the end of April 2018. For information about pricing and pre-orders please visit your local Sony website at www.sony.eu.
Google, Android TV and other related marks and logos are trademarks of Google LLC.
Amazon, Amazon Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
Tom Walker
Tom Walker - Leave a Light On (Acoustic): https://smg.lnk.to/leavealighton_acoustic
Tom Walker - Leave a Light On
https://smg.lnk.to/Tom_Walker_Leave_A_Light_On
Follow Tom Walker:
https://www.facebook.
Most recent headlines
02/01/2025
How color film and analog color TV works with bluescreen / chromakey
Graham Quince January 2, 2025
0 Comments
A deep dive into VFX History looking at ...
02/01/2025
Hulu Series Interior Chinatown Graded with DaVinci Resolve Studio
Brie Clayton January 2, 2025
0 Comments
Colorist Aidan Stanford delivers complex gra...
02/01/2025
Bulk Font Replacement in Premiere Pro
Andy Ford January 2, 2025
0 Comments
If you want to change the font of multiple text layers in Premiere Pro, the...
02/01/2025
Streaming media's impact on the media and entertainment industry continued to widen in 2024, as more sports rights moved to streaming platforms and the rapi...
02/01/2025
ATLANTA The board of directors for Gray Television Inc. has unanimously voted to change the company's name to Gray Media, Inc. effective Jan. 1....
02/01/2025
Official television and film archives exist to preserve the history and creativity of media. But even these formal institutions do not contain everything that h...
02/01/2025
Welsh succeeds Renard Jenkins, who has reached the end of his two-year tenure in the role
By Jenny Priestley
Published: January 2, 2025
Welsh succeeds Ren...
02/01/2025
Creator Economy Isn't Really Like Film/Show Entertainment
Andy Marken January 1, 2025
0 Comments
Come on Barry, you're good at this sort of s...
02/01/2025
Blackmagic Design Announces New Lower Price for Blackmagic Pocket Cinema Camera ...
02/01/2025
Hollywood Lighting Hacks: Big Looks, Tiny Budget
Sean Alami January 1, 2025
0 Comments
Discover how to create stunning Hollywood-style lighting using ...
02/01/2025
A fresh start to 2025 with new faces, familiar voices and plenty of Irish music ...
02/01/2025
GeForce NOW is kicking off 2025 by delivering 14 games to the cloud this month, with two available to stream this week so members can get started on their New Y...
01/01/2025
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising mul...
31/12/2024
Rashad Frett shares a moment with Michelle Satter at the 2023 Directors Lab. Pho...
31/12/2024
What's Ahead in 2025? OWC's Larry O'Connor Offers Some Bold Predicti...
31/12/2024
Blackmagic Design Announces New Features for Blackmagic Cloud
Brie Clayton December 31, 2024
0 Comments
New thumbnail icon view, clip metadata inspect...
31/12/2024
5 Features in DaVinci Resolve You're Not Using (But You Should Be)
Kasia Jarco December 31, 2024
0 Comments
In this video we are going to talk abo...
31/12/2024
Back to All News
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
Entertainment
31 December 2024
Global
Link copied to clipboard
...
31/12/2024
Back to All News
Squid Game' Season 2 Smashes Top 10 Records as Millions W...
30/12/2024
Leaving Thomson after 21 years, former Managing Director David Quin reflects on a career spent navigating the shifting sands of global media development. From r...
30/12/2024
[Pictured: a still from Love Lies Bleeding, one of the 100 Sundance-supported titles that opened to wider audiences in 2024]...
30/12/2024
Digital Domain Creates Groundbreaking VFX for Venom: The Last Dance, Bringing ...
30/12/2024
Internet Giant GMP Builds Tokyo Virtual Event Space with URSA Broadcast G2
Brie Clayton December 30, 2024
0 Comments
Blackmagic URSA Broadcast G2 and ...
30/12/2024
Renderboxes launches Photon, a no-compromise transportable high-performance work...
30/12/2024
Shinobi II Monitor Supports Canon, Sony, Nikon - Touch to Focus with New Feature...
30/12/2024
30 Dec 2024
In a Groundbreaking Agreement, VEON and Starlink to Bring Starlink ...
30/12/2024
The pace of technology innovation has accelerated in the past year, most dramati...
29/12/2024
Gyeongnam Culture and Arts Foundation (GCAF), an active promotor of cultural and artistic diversity, has chosen Ikegami UHK-X700 camera chains for integration i...
27/12/2024
After starting 2024 with hopes that the transition to streaming might finally produce a more stable, profitable businesses, the media and entertainment industry...
27/12/2024
Broadcasters ended the year with hopes and fears about how the federal government will regulate the TV industry in 2025. While the incoming Trump administration...
27/12/2024
NVIDIA's AI Podcast gives listeners the inside scoop on the ways AI is transforming nearly every industry. Since the show's debut in 2016, it's gar...
26/12/2024
Talking about artificial intelligence in 2024 is akin to talking about the internet in 1994 everyone's excited about it and thinks it will have an enormous ...
26/12/2024
Back to All News
Netflix NFL Christmas Gameday Reaches 65 Million US Viewers
Entertainment
26 December 2024
GlobalUnited States
Link copied to clipboard
U...
26/12/2024
Back to All News
Check Out All the Must-See Trailers From Netflix's NFL Chr...
26/12/2024
Back to All News
Beyonc Delivers Epic Gift of a Halftime Performance "Beyonc...
26/12/2024
Back to All News
Get in the Game With Squid Game' Season 2 Complete Coverage Guide
Entertainment
26 December 2024
Global
Link copied to clipboard
Are...
26/12/2024
This GFN Thursday wraps up another incredible year for cloud gaming. Take a look back at the top games and new features that made 2024 a standout for GeForce NO...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
24/12/2024
WASHINGTON, D.C. The Federal Communications Commission Enforcement Bureau said Paramount Global is being fined $244,952 for violations of emergency alerting rul...
24/12/2024
NEW YORK Carnegie Hall's video-streaming channel, Carnegie Hall+, said it will celebrate the holiday season by offering a wide selection of holiday-themed o...
24/12/2024
LOS ANGELES PlayersTV, an athlete and fan-owned media company, has announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distrib...
24/12/2024
The Best Playlists of 2024 The top playlists we created in 2024, from dad rock to dembow.
By
Tara Bellucci
December 23, 2024
Image by Kelly Davidson
Tak...
24/12/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
23/12/2024
At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard v...
23/12/2024
According to co-director Nick Park, the production team embraced technology to help create the iconic duos latest adventure
By Jenny Priestley
Published: Dec...
23/12/2024
VFX house Lux Aeterna used wave height data from the National Oceanic & Atmosphe...
23/12/2024
We are committed to supporting and investing in Foxtel's television and streaming services, across both sports and entertainment, using our world-leading te...
23/12/2024
From AI to IP, the cloud to virtual production, key industry executives take a look back at some of the biggest trends that impacted the media and entertainment...
23/12/2024
Boost Graphics, the specialist international graphics and virtual production subsidiary of EMG / Gravity Media, the leading force in production and content & me...
Sony captures the beauty of nature in a radiant new colour-rich ad to celebrate the in-store launch of the BRAVIA OLED AF8 series.
