New research from Sky Mobile unveils the importance of tuning into uplifting posts online for that all important mood boost, with Brits spending on average two hours daily seeking out positive content
Animal videos and memes (23%) have been revealed as the most smile-inducing social media content, with bedtime proving the most popular time to get an uplift
35% of Brits have unfollowed a social media account which doesn't lift their mood
Sky Mobile has worked with positive psychology expert, Vanessa King, to understand how positive and uplifting online content can help improve our psychological wellbeing
23rd June 2022, London: To mark the start of summer, new research from Sky Mobile, a Which? recommended mobile network provider, has revealed nearly one in three Brits turn to social media for a daily positivity boost (31%), with animal videos and memes (23%) and random acts of kindness posts (21%) the most smile-inducing content we view as a nation.
The study of over 2,000 British adults found that over half of us (56%) love to use our smartphones to seek out uplifting content, and nearly half (45%) agree that when they view positive stories and inspiring posts online, it increases their mood for the day.
The findings have prompted Sky Mobile to team up with Vanessa King, an expert on positive psychology, and board member at Action for Happiness, to explore Brits' habits online and how they can use their phones to easily access cheerful content 24/7.
#Positivity
Alongside animal content and random acts of kindness posts, other popular types of social media content that people view most include light-hearted when things go wrong' videos (16%) and travel or holiday pictures/videos (15%).
The nation also seeks comfort in the past to lift their mood too, with childhood TV clips (11%) and nostalgic British pop culture content (11%) both inspiring our sentimental sides and making the top ten.
People most commonly seek out positive content online by watching short funny clips or videos (30%) or memes (17%) and bolster their wellbeing by connecting with family and friends (29%) too.
What we consume online impacts how we feel comments Vanessa, Even small positive mood boosts can make a difference. And these don't just feel good, science shows these can add up - for example helping us be more open to others, more flexible in our thinking, better at creative problem solving.
Positivity on the go
It's no secret that Brits turn to their handsets several times a day for a quick check on the latest social media updates as part of their daily routines. And it's the end of the day that proves to be the sweet spot, with bedtime (14%) being the most popular time to tune in for a positivity boost, followed by before getting up in the morning (10%).
People spend on average two hours each day seeking out positive content, increasing to almost four hours for those aged 16-24. While Gen Z will visit TikTok as their go-to for uplifting content (42%), the 55+ age bracket are more likely to head to Facebook (70%).
When it comes to spreading the positivity, 19% will send posts to their friends or family directly or tag a friend (15%), doing so to make them laugh (43%) and spread the same mood boost they felt (30%).
Vanessa King adds: Connecting constructively with people we care about and doing kind things for others are important for everyone's happiness and wellbeing. Showing we are thinking of others and sharing positive content online that we think loved ones will enjoy or find uplifting contributes to this.
It was further revealed that one in four scroll across different social media channels until they find something they're interested in, compared to nearly 20% of people going to the same social media source they know will lift their mood. And it doesn't stop there, with over a third (35%) admitting they would unfollow social media accounts which don't lift their mood.
Commenting on the findings, Paul Sweeney, Managing Director, Sky Mobile, said: With more than half of us using our phones daily to see positive and uplifting content, Sky Mobile is here to help you easily tap into your rolled over data to access the latest memes, humorous videos and more 24/7.
It's important we're aware of how social media impacts our mood and manage what we access. We of course need to keep in touch with what's happening in the world around us, and it's encouraging to see that Sky Mobile's research shows that over half (52%) agree that listening to positive individuals on social media makes a difference to our psychological wellbeing, Vanessa concludes. What's great is that there are plenty of practical resources packed with ideas for happier living, such as those freely available from Action for Happiness, to help people boost psychological wellbeing.
Unlike other networks, Sky Mobile rolls your spare data every month so you can tap into your unused data to continue enjoying your daily dose of uplifting content and spread the positive mood boost by sharing with friends and family.
For more details on Sky Mobile visit sky.com/mobile.
Notes to editors
Research conducted by Opinion Matters 1st - 6th June 2022 with 2,009 Nationally Representative UK adults.
The top 10 things that make us smile or give us a positive mood boost when on social media include:
Animal videos/memes (23%)
Random acts of kindness posts (21%)
Light-hearted when things go wrong' videos (16%)
Travel or holiday pictures/videos (15%)
Cute/funny baby videos (14%)
Comedians sharing snippets of content (13%)
Food pictures/videos (12%)
Childhood TV clips (11%)
Inspiring or motivational quotes or mantras (11%)
Nostalgic British pop culture content (11%)
Sky Mobile network benefits at a glance:
Sky Mobile is a Which? Recommended provider sta
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
New research from Sky Mobile unveils the importance of tuning into uplifting posts online for that all important mood boost, with Brits spending on average two hours daily seeking out positive content
