Sony Pixel Power calrec Sony

New EditShare Flow Media t Management Delivers on Flexibility, Interoperability and Resilience

12/09/2013

New EditShare Flow 3 Media Asset Management Delivers on Flexibility, Interoperability and Resilience 12 Sep 2013

EditShare Flow 3 provides easy-to-use, yet extremely powerful asset management, automation and remote access capabilities for any file type with new, innovative AirFlow and Flow Automation modules

IBC2013, 7.B26

EditShare (http://editshare.com/), the technology leader in shared media storage and end-to-end tapeless workflow solutions, will be featuring at IBC2013 (stand 7.B26) a new version of its Flow (http://editshare.com/products/flow) media asset management solution, including two exciting new Flow modules AirFlow and Flow Automation. The new modules work alongside existing Flow Browse, Logger and Ingest modules to dramatically improve productivity and enhance workflow practices.

Flow 3 is a significant update to EditShare's powerful media asset management software, adding the ability to manage any file type, not just video content. The system allows audio clips, still images and documents to be tracked throughout a project. More importantly, users can add their own asset type metadata to these files.

Powerful Yet Easy-to-Use End-to-End Workflow Solution

Flow is a true end-to-end workflow solution, from baseband SDI and file-based ingest with transcode to logging and remote browsing, explains James Richings, managing director, EditShare. A unique advantage of Flow has been the ability to drag and drop files directly from Flow Browse to any editing application. Building upon this capability, Flow 3 can import metadata from third-party systems, enabling Flow users to map critical information into their own schema, if required.

He goes on to state that although Flow 3 includes powerful capabilities, the system is also extremely easy to use. For example, some MAM solutions require a week or more of intense instruction. With the addition of AirFlow, non-technically trained users can access content and be involved in the production process with no more training than is required to use Facebook.

Richings emphasizes that the stability, flexibility and resilience of Flow's database add to the solution's massive strengths. The ease with which users can define custom metadata fields in the database is far superior to many other asset management systems. What's more, Flow offers a much higher level of scalability than comparative solutions.

Key Features of Flow 3:

Collaborate through a web browser anywhere in the world with AirFlow

Track any video, audio, image or document asset across single or multi-user projects

Import/export clip metadata or transcripts to/from other systems

More flexible user interface with undockable panels and customizable layouts

Expanded NLE compatibility for dragging and dropping of projects, bins, clips and sequences

Save time and money by automating simple and complex repetitive tasks with Flow Automation

Redundant database architecture with auto failover and resynchronization tool

Scalable Flow Worker Node architecture provides workload distribution and maximizes use of hardware resources

Support for scanning and browsing your archived content on existing third-party near-line storage and restoring to EditShare online storage

Location Is No Barrier With AirFlow

The new AirFlow module allows users to manage media and projects and collaborate from any off-site or on-site location, using a simple web browser and Internet connection. Users can remotely access Flow media asset management for browsing, tagging and organizing all media assets that reside on EditShare's shared storage and archiving and backup platforms. This means a customer could be in the United States looking at assets on a system in London, using AirFlow, states Richings. And the beauty of it all is not only the simplicity of the clean interface, but the fact that any changes in either AirFlow or Flow Browse are synchronised in real time allowing true collaboration between almost any type of user.

Flow Automation Raises the Bar on Flexible Templates

Flow Automation increases workflow efficiency by providing flexible templates that automate repetitive tasks, such as media migration, transcoding and clip deletion. More than facilitating ingest or delivery, Flow Automation helps users automate workflows that cover every aspect of their business. New, indispensable tools for setting up automated tasks, such as transcoding and moving files across EditShare shared storage and archive systems, are based on easy-to-configure, rules-driven templates. Simplicity and flexibility remain key, comments Howard Twine, Flow product manager, EditShare. Flow Automation makes it very easy to build a workflow template and manage the processes through a simple and intuitive user interface. When it comes to flexibility, users can connect almost any workflow element - even for the most complex of processes putting them back in control of their entire workflow, not just certain aspects of it.

Intelligent decisions can be applied to repetitive processes, making the overall operation more consistent and reliable. Flow Automation can be combined with AirFlow, which, in turn, can provide a very simple user interface that enables complex processes and decisions to be hidden from the user.

Key Features of Flow Automation:

Comprehensive queue management for the jobs created by templates

Creation of customized workflow templates

Utilization of predefined building blocks for ease of use; copy, move, delete, scan, modify, transcode and notify

Triggering of jobs from templates by changes in metadata or time-based parameters

Management of templates and jobs created within those templates

Change the priority of jobs created from templates

The new EditShare Flow 3 release will be available in Q4 2013. For more information or to schedule a private press brie
LINK: http://www.theiabm.org/article.php?group_id=9732...
See more stories from iabm

Most recent headlines

13/12/2025

YouTube TV to Launch Genre Packages

In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...

13/12/2025

Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network

SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

12/12/2025

Hailey Gates and Alia Shawkat Welcome You to the Village of Atropia

Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

12/12/2025

Spotify and ATP Tour Launch First Episode of New Video Series

Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...

12/12/2025

Arkansas TV Drops PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...

12/12/2025

Wisycom and DPA Microphones Appoint Rene Moerch as Group...

Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...

12/12/2025

SMPTE Releases Updated Engineering Report on Artificial I...

SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...

12/12/2025

Keepit and Ingram Micro form strategic relationship in Po...

Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...

12/12/2025

Atomos Enhances FUJIFILM GFX ETERNA 55 with RAW Capabilit...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...

12/12/2025

Professional Wireless Systems Provides Comprehensive RF S...

Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...

12/12/2025

AIMS Announces Inaugural IPMX Product Testing and Certifi...

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...

12/12/2025

DHD Gears for Hamburg Open 2026 with Latest Audio Product...

DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...

12/12/2025

Chaos Brings macOS Support and AI Tools to V-Ray for Blen...

Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...

12/12/2025

UltraLEDs Launches Precision LED Tape for Professional Fi...

Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use. P...

12/12/2025

Zixi Appoints Roi Sasson as Vice President Engineering

Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...

12/12/2025

BitFire and Appear Partner to Advance Cloud and Edge Work...

BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...

12/12/2025

HPA Announces Tech 2026 Retreat Agenda

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

BitFire, Appear Form Strategic Partnership Integrating IP-Based Solutions

HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...

12/12/2025

TV Tech, TVBEurope to Explore MXLs Impact on Media Production

The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...

12/12/2025

Wrapbook Acquires TV and Film Production Scheduling Platform Cinapse

LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...

12/12/2025

Ross Video Expands South Asian Operations

DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...

12/12/2025

Rise AV Launches Asia Pacific Council and Mentoring Program

LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...

12/12/2025

Tubi To Introduce Matter Casting For Fire TV

SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...

12/12/2025

HPA Announces Tech Retreat Highlights

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

Cheers to AI: ADAM Robot Bartender Makes Drinks at Vegas Golden Knights Game

In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...

12/12/2025

President of Ireland Catherine Connolly visit to RT Raidi na Gaeltachta in Casla, Connemara

Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...

12/12/2025

TV Host and social media sensation Eric Roberts revealed as sixth contestant for Dancing with the Stars 2026

Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...

12/12/2025

December 11, 2025

Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...

11/12/2025

AI for Sustainability: Lessons from Sarajevo

Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...

11/12/2025

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tuesday Tech Talks'

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...

11/12/2025

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of All Sports-Media Trades

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...

11/12/2025

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with Sam McCleery and John Kosner

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...

11/12/2025

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to Amazon's NBA on Prime Video'

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...

11/12/2025

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of Monsters, Inc.'

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...

11/12/2025

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Truck Fleet to 1080p, HDR, and ST 2110

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...

11/12/2025

Spotify and The Game Awards Debut Gaming-Inspired Spotify Singles From Labrinth, Evanescence x GUNSHIP, and Bilmuri

Having the right song soundtrack your moves can make all the difference when gam...

11/12/2025

Celebrate Taylor Swift's Record-Breaking Year and New Docuseries with Exclusive Playlist Cover Art Stickers

It's been a big year for Taylor Swift. Her highly anticipated album The Life...

11/12/2025

L3Harris Ramps Up Production of Next-Gen Missile Tracking Satellites at Expanded Florida Facility

New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...

11/12/2025

L3Harris Delivers First Meadowlands Production Unit to US Space Force

The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....

11/12/2025

L3Harris Demonstrates Interoperable Network to Unify Department of War and U.S. Government Agencies

The L3Harris demonstration united tactical communications devices, counter-UAS c...

11/12/2025

2025: L3Harris Year in Review

Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain. With an unrelenting commitment to excellence, our...

11/12/2025

Nielsen reveals exclusive new data and insights in annual Tops of Sports report

A Majority of the World's Population (51%) Identify As Soccer Fans The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...

11/12/2025

Zixi Names Roi Sasson Vice President, Engineering

WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....