March to Victory+: A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home
14/10/2024
Monday, October 14, 2024 - 12:06 pm
Print This Story | Subscribe
Story Highlights
On Saturday, Oct. 12, Dallas Stars fans watched their favorite hockey team's first home game, against the New York Islanders, on a new medium: the advertising-based video on demand (AVOD) service named Victory . The platform also hosts Anaheim Ducks games, with additional over-the-air distribution on KTTV Los Angeles and KCOP-TV Los Angeles. With both teams turning to A Parent Media Company (APMC) for help, the entire production and operations strategy was put together and launched before the start of the 2024-25 NHL season.
Anytime you're doing something of the size and scope as this, it's nerve-wracking, says Jason Walsh, COO, sports, A Parent Media Company. We've done a few games, and we've already far surpassed what we thought we were going to see.
Victory is the new streaming home of the NHL's Dallas Stars and Anaheim Ducks.
Amid the Turmoil: Diamond Sports Group Turmoil Gets the Wheels Turning The state of media rights in sports is evolving, but that of regional sports is the most complex. Diamond Sports Group - the company responsible for operating the Bally Sports Regional Networks - is experiencing hard times, forcing professional teams under its umbrella to search for new ways of broadcasting and distribution to audiences. Walsh, who served as VP and executive producer at Bally Sports Southwest for eight years, understood possible scenarios. To see if there was a different avenue for the club, he also tapped into a decade as VP, production and entertainment, for Dallas Stars. In early 2023, Walsh and APMC CEO/President Neil Gruninger sat down with Stars CEO/President Brad Alberts, a longtime investor in APMC, to kick-start conversations. The Victory app would come to life just three weeks later.
Extra content available to fans includes postgame interviews, playoff recaps, classic games, and special player features.
This isn't APMC's first foray into live streaming and being the home of a brand's content. The company's Kidoodle.TV service has presented content from child-focused shows like Paw Patrol, Bubble Guppies, Peppa Pig, and Cocomelon. More recently, Dude Perfect, the Texas-based content company known for mind-bending trick shots, teamed up with APMC in late 2023 to debut its streaming offering.
Despite this history of successful live streaming and the capability of quickly transforming Victory from an idea into a plausible broadcast option, Walsh had qualms about the project's longevity: To be honest, I was quite skeptical of the situation because throughout my entire career, all I heard was that AVOD was not going to be a viable [financial] solution. Now it's not going to just be about the teams' making money but more about their controlling their own destiny.
Before officially making the leap to APMC in April 2024, Walsh picked Gruninger's brain, asking every question he had. His initial reservations disappeared after multiple meetings and conversations, but, once the Dallas Stars announced in July 2024 that they were leaving Bally Sports Southwest and the Anaheim Ducks a month later announced its plan to move on from Bally Sports West, the big task was to get everything in order prior to puck drop in October.
The platform's new graphics package features a Chyron Prime scorebug and a permanent Time on Ice bar.
We didn't even have a camera or a microphone at that point, notes Walsh. I asked myself, How are we going to produce professional sports in five months?'
The Avengers Assemble: Execs Join the Company Before Takeoff Flying the Victory plane required a top-tier flight crew. Scrolling through his list of contacts, Walsh went to work on choosing his broadcasting team. The top two selections were Bally Sports Southwest colleagues: VP, Operations, Dawn Esposito and VP, Content Production, Greg Flick, who had served as director of operations and coordinating producer, respectively, at the RSN.
Next, Walsh needed to recruit trusted tech vendors that would bring legitimacy to the broadcasts. Esposito and Flick were onboarded, and, a week later, Walsh and his new team were at NAB 2024 in Las Vegas. Roaming the Las Vegas Convention Center, they saw solutions that caught their eye but ultimately went in a direction incorporating many of the workflows used by their previous employer.
Graphics are easily switched between the Ducks' Orange County-themed bright orange and the Stars' Victory Green.
At the end of the day, says Walsh, the broadcast-production [side of the business] wasn't broken; the economics of the RSN business were broken. We knew we could go with some of the same [vendors] that we've always trusted.
Thus, APMC tapped Mobile TV Group as primary mobile-unit provider, Chyron for the graphics package, Sportradar for data integration, and others to round out its tech portfolio. Finding the partners was the easiest part; more difficult was having traditional-broadcast executives learn the intricacies of modern-day live streaming. The other side of the coin is true: APMC's live-streaming experts needed to learn live event production with a broadcast lens.
The countdown to puck drop includes photos from the Stars' 1999 Stanley Cup-winning team.
We began to teach one another about how we each worked and started to find some really exciting opportunities right away, Walsh explains. There are infinite channels with streaming, and, being in Texas, I've suggested a Spanish version of the broadcast where fans can sele
LINK: | https://www.sportsvideo.org/2024/10/14/march-to-victory-a-parent-media... |
See more stories from svg |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
15/10/2024
Music Videos in Beta Brings an Improved Viewing Experience to New Markets
Earlier this year, Spotify introduced music videos in beta, giving Premium subscribers in 12 markets another way to connect with the songs and artists they love...
15/10/2024
Revisit Some of Music's Most Iconic Hits With Our Spotify Anniversaries' Video Series
Music serves as a powerful memory booster, and Spotify recently introduced a new...
15/10/2024
Statement on the passing of George Negus
Statement on the passing of George Negus 15 October, 2024 Media releases We are deeply saddened by the passing of George Negus, a giant of Australian journ...
15/10/2024
EXTENSION OF: INVITATION TO SUBMIT DOCUMENTARY SLATE PROPOSALS 2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
15/10/2024
Viasat Selects ST Engineering iDirect's Next-Generation Ground Technology to Accelerate Customers' Digital Transformation
Long-term partnership expands with new technology, paving the way for further ef...
15/10/2024
L3Harris Introduces New Autonomous Ground Vehicle
WASHINGTON, Oct. 15, 2024 - L3Harris Technologies (NYSE:LHX) debuted its new autonomous reconnaissance and security vehicle system, Diamondback , at the Associa...
15/10/2024
Electric vehicle market set for growth as 15% of Aussie car buyers looking to purchase an EV in next 12 months, according to Nielsen
Australia's most desired EV models revealed More than half a million Austra...
15/10/2024
The Gauge: Poland | September 2024
September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to the start of the school year and the end o...
15/10/2024
The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing
Amazon Prime Video exhibits the highest monthly growth among streaming platforms...
15/10/2024
Adobe Brings Generative AI to Premiere Pro
Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Fi...
15/10/2024
Nick Pemberton Joins Lawo as Global Partner Development Director
RASTATT, Germany Lawo said it hired Nick Pemberton as global partner, business development director, responsible for leading the strategic and commercial develo...
15/10/2024
WOWOW's Yours Shot and Graded with Blackmagic Cinema Camera 6K and DaVinci Resolve Studio
WOWOW's Yours Shot and Graded with Blackmagic Cinema Camera 6K and DaVinci R...
15/10/2024
Making the dragons fly
Martin Pelletier, visual effects supervisor at Rodeo FX, explains how House of the Dragon's fantastic flying beasts are able to take to the air By Matthew ...
15/10/2024
Adobe adds Gen AI video extension capabilities to Premiere Pro
The company has also unveiled updates to Frame.io and plans to help 30 million people develop AI literacy and content creation skills by 2030 By Jenny Priestle...
15/10/2024
Watch: What caught our AI at IBC
Watch a panel featuring TVBEuropes content director Jenny Priestley discuss some of the biggest talking points from IBC2024 By TVBEurope Staff Published: Oct...
15/10/2024
Ofcom extends Channel 4's licence for a further decade
The new licence is designed to support Channel 4's digital content and distribution strategy, while safeguarding its investment in UK content, said Ofcom B...
15/10/2024
Mid-Month Drop: AEAF Awards, Dark Matter, NHL 25, Saudi Film Confex, and more.
We're halfway through a thrilling October, so it's time to take a beat and celebrate our wicked achievements so far. Caroline Parot, CEO Technicolor G...
15/10/2024
Red5's Chris Allen on Syncing Low-Latent Video Feeds to Deliver Unique Experiences to Fans
Red5's Chris Allen on Syncing Low-Latent Video Feeds to Deliver Unique Exper...
15/10/2024
Olympic Gold: Warner Bros. Discovery Sports Europe's Scott Young Breaks Down Summer Success In Paris
Olympic Gold: Warner Bros. Discovery Sports Europe's Scott Young Breaks Down...
15/10/2024
SVG All-Stars: Sarah Backerman, Senior Director, Production Operations, Big Ten Network
SVG All-Stars: Sarah Backerman, Senior Director, Production Operations, Big Ten ...
15/10/2024
New SVG Sponsor Spotlight: Ateliere's Andy Hooper on Tapping Into Artifical Intelligence for More Efficiency, Leaning Into Sustainability
New SVG Sponsor Spotlight: Ateliere's Andy Hooper on Tapping Into Artifical ...
15/10/2024
NBA App Adds Multiview Capabilities on Connected Devices
NBA App Adds Multiview Capabilities on Connected Devices Fans can view up to four games simultaneously on TV with NBA League Pass subscription By Brandon Costa...
15/10/2024
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF wireless power tester prototype
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF...
15/10/2024
Top 10 Week of Oct. 7: Outer Banks' and The Menendez Brothers' Debut at #1
Back to All News Top 10 Week of Oct. 7: Outer Banks' and The Menendez Bro...
15/10/2024
HMS Networks changes organization to strengthen customer focus and cross-selling
HMS Networks changes organization to strengthen customer focus and cross-selling 15 Oct 2024 at 07:30 GMT+2 Regulatory press release HMS Networks AB (publ)...
15/10/2024
2024-10-15
CUPERTINO, CALIFORNIA Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence s...
15/10/2024
Thales radios successfully tested by the German Armed Forces to be deployed within the NATO enhanced Forward Presence
Facebook Twitter LinkedIn The German Armed Forces conducted operational te...
15/10/2024
KNDS selects Thales Power Systems Solution for the Leopard 2 A8
Facebook Twitter LinkedIn KNDS awarded Thales a contract to deliver compact, programable and scalable High-Power Solid-State Power Distribution Boards (SS...
15/10/2024
Thales Alenia Space signs a contract with OHB to develop two radar instruments for ESA's 10th exciting new Earth Explorer Harmony mission
Facebook Twitter LinkedIn Leveraging its longstanding experience in radar-...
15/10/2024
RT Player debuts new original sitcom Good Boy exploring comedy, career and coming to terms with ADHD
RT Player debuts new original sitcom Good Boy exploring comedy, career and comi...
14/10/2024
Indigenous People Will Save the World: A Spotlight on Sundance Institute's Merata Mita Fellowship
Libby Hakaraia speaking at the 2024 Sundance Film Festival. Photo by Jovelle Tam...
14/10/2024
Spotify Launches Audiobooks in France, Belgium, the Netherlands, and Luxembourg-and Premium Listeners Get Instant Access
Since its launch just over a year ago, Spotify's Audiobooks in Premium offer...
14/10/2024
RADAR Artists Give FC Barcelona an Assist With Their Matchday Takeover
Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Bar a men's squad r...
14/10/2024
L3Harris and Palantir Demonstrate Successful Integration of New AI/ML Capabilities
WESCAM MX -20 on a fixed wing aircraft....
14/10/2024
UK creative industries named as growth driver' in government's Industrial Strategy
A green paper published today outlines the governments aim to attract investment...
14/10/2024
Tim Kiely, Longtime Producer of Inside the NBA, Returns to TNT Sports as VP & Executive Producer of NBA Studio Production
Tim Kiely, Longtime Producer of Inside the NBA, Returns to TNT Sports as VP & Ex...
14/10/2024
Bring Back the Heat! 'Culinary Class Wars' Returns for a Sizzling Second Season
Back to All News Bring Back the Heat! Culinary Class Wars Returns for a Sizzlin...
14/10/2024
Helping Brands Engage and Influence Buyers with New...
Helping Brands Engage and Influence Buyers with New Advertising Capabilities Published on Oct 14, 2024 Categories: Product News, Company News, Europe, EMEA ...
14/10/2024
ESPRIT module for Lunar Gateway orbital outpost set for a significant upgrade
Facebook Twitter LinkedIn Thales Alenia Space and ESA sign contract amendment to extend and optimize ESPRIT module Milan, October 14, 2024 - Thales Aleni...
14/10/2024
VEON Announces Plan to Move its Headquarters to Dubai International Financial Center
14 Oct 2024 VEON Announces Plan to Move its Headquarters to Dubai International...
14/10/2024
VEON appoints Andrey Pyatakhin as the incoming CEO of Beeline Uzbekistan
14 Oct 2024 VEON appoints Andrey Pyatakhin as the incoming CEO of Beeline Uzbekistan Amsterdam and Tashkent, 14 October 2024: VEON Ltd. (Nasdaq: VEON, Euronext...
14/10/2024
SVG New Sponsor Spotlight: JetWave Wireless' Jim Dugan on Delivering Wireless Comms for Large-Scale, Small-Scale Events
SVG New Sponsor Spotlight: JetWave Wireless' Jim Dugan on Delivering Wireles...
14/10/2024
Carving Powder: Austrian Broadcaster ORF on the Challenges of Bringing the Alpine Ski World Cup on the Rettenbach Glacier to Viewers
Carving powder: Austrian broadcaster ORF on the challenges of bringing the Alpin...
14/10/2024
On the Piste: ORF on Bringing New Innovations in Sound and Interactivity to Ski Coverage
On the piste: ORF on bringing new innovations in sound and interactivity to ski ...
14/10/2024
ESPN's Adam Whitlock on the Under-discussed Side of Live Sports Video Transmission
ESPN's Adam Whitlock on the Under-discussed Side of Live Sports Video Transm...
14/10/2024
March to Victory+: A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home
March to Victory : A Parent Media Company Starts From Scratch To Give Dallas Sta...
14/10/2024
FOX Sports, TNT Sports Elevate Production Plans For MLB's Star-Studded League Championship Series
FOX Sports, TNT Sports Elevate Production Plans For MLB's Star-Studded Leagu...