
The SGAE advances in its scanning process by facilitating the hiring of licensing online Recientemente, la entidad ha firmado un contrato con la plataforma de contenidos audiovisuales Filmin. La Sociedad General de Autores y Editores (SGAE) avanza en su proceso de digitalizaci n. La entidad trabaja desde hace tiempo en la adaptaci n de su funcionamiento a las necesidades de quienes utilizan el repertorio que protege. El objetivo de esta transformaci n digital es mejorar la prestaci n de servicios a socios, clientes y usuarios.
En esta l nea, la SGAE desde hace a os, concede licencias a plataformas digitales que distribuyen las obras de sus socios. As , a las populares Spotify o iTunes , cuyos derechos generados en toda Europa ya gestionaba la SGAE, se a adi Youtube en 2014 y ahora se ha cerrado un acuerdo con la plataforma espa ola Filmin . Un convenio que se ha suscrito junto con la entidad de gesti n de derechos Dama y que contribuir a potenciar la oferta de contenidos audiovisuales legales de producci n nacional y a garantizar que nuestros socios perciban la remuneraci n que les corresponde en concepto de derechos de autor por el uso de sus obras.
Enrique G mez Pi eiro, director general de la SGAE, se ala que las oportunidades que plantean las nuevas tecnolog as, los nuevos h bitos de consumo y el af n por mejorar nuestros procesos de concesi n de licencias a quienes quieren utilizar el repertorio de nuestros socios, nos han obligado a desarrollar un modelo de negocio basado en la digitalizaci n de nuestros servicios .
Por primera vez en la historia de la empresa, ya es posible obtener una licencia a trav s de la p gina web de la entidad. Un proceso digital muy sencillo, que incluye la solicitud inicial, la tramitaci n de la licencia y el pago final con tarjeta de cr dito. El objetivo es ofrecer un mejor servicio a los usuarios/clientes, simplificar tr mites, ganar en eficacia, reducir costes y agilizar el proceso de licenciamiento.
Esta modalidad de solicitud de licenciamiento 100% online es posible en el caso de licencias para uso de m sica en p ginas web; lo que t cnicamente se denomina uso secundario (ambientaci n musical de sitios en internet, uso de m sica de fondo en Apps o webs), pero poco a poco se ir implantando para todo tipo de licencias.
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