
When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would be a rather robotic task - click here, then there, etc. Little did I know how transformational a software implementation could be! I quickly learned that an implementation was more than an opportunity to replace a worn-out tool with a brand-new tool with more capability - it was a chance for an organization to completely reassess how they conduct their business.
In those days, we were often supplanting DOS-based green screen systems running on large mainframes that lived at each station. Users of those old systems often had to memorize a series of keyboard commands to execute a specific task. Moving to WO Traffic introduced the same graphical user interface and spreadsheet-like data visualizations people were using at home. Suddenly, staff who couldn't use the old system because it was too cumbersome could sit down and learn how to do something in WO Traffic in minutes. This efficiency greatly empowered individuals to spend more of their workday thinking strategically about maximizing the station's inventory and less of it with their fingers on the keyboard.
We quickly discovered during implementations of WO Traffic that our staff was being leveraged beyond just the tactics of how to do A, B, or C in the software. Management was coming to us asking how this new tool could be used to transform their operations. Luckily, nearly everyone at WideOrbit who works with our customers has also walked in our clients' shoes. We are former account executives, traffic managers, finance staff, and sales managers so we speak the language of our customers. This, by the way, is something I feel continues to set WideOrbit apart. We are able to advise on how to get their daily tasks done efficiently as well as consult on various business process improvements that allow stations to achieve more with less. Sitting down with a traffic, sales, or business manager to figure out a problem together - a problem that I'd be asking about if I were in their shoes makes implementations incredibly rewarding!
Being an agent of change is awesome, but we must also recognize that there's only so much change that can be digested at any one time. Often, our clients intend to implement further changes and efficiencies in the months and years that follow their installation of WideOrbit software. Now that I manage WideOrbit's Professional Services department, years removed from my implementation days, I'm delighted when existing customers approach us a year or two after they've gone live on a WideOrbit product and tell me I'm ready to take the next step .
Tackling customers' challenges allows WideOrbiters to put on our problem-solving hats and utilize our unique blend of industry backgrounds and software knowledge. It might involve a seasoned WideOrbit consultant working to implement a better cash-in-advance strategy. Or that consultant can be advising a broadcast group on how to roll out a streaming solution or to centralize pieces of their operations. Sometimes our problem-solving may be rooted in the software - requesting WideOrbit to build new functionality or integrations. In any of those scenarios, having a software vendor who understands your business and will ask the tough questions about what you want the software to do and why, goes a long way toward building a solid solution.
A relationship with WideOrbit doesn't end after our software has been fully implemented. It's in our DNA to make it easier to buy and sell advertising (our founder's vision since 1999) so this is actually when the hard work starts. We encourage customers to reach out and pick our brains. We can't promise we'll overcome every business challenge you face but we're always willing to take a collaborative look at it with you. When we can help, rest assured you're being served by individuals who understand your challenges and are 100% vested in seeing you succeed.
Eric Samuelson is Senior Director of WideOrbit's Professional Services Department. He started with WideOrbit as an Implementation Specialist in November 2002. Visit https://www.wideorbit.com/professionalservices/ to find out more about how Professional Services can help you succeed.
For press inquiries, contact media@wideorbit.com.
Most recent headlines
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...