Sony Pixel Power calrec Sony

Don Amero Talks About Roots and Reconciliation for CAN You Hear Me'

03/10/2023

September 30 marked the National Day for Truth and Reconciliation in Canada. It's a day that recognizes the troubling legacy of Canada's residential school system-a government-sponsored attempt to destroy the culture and identity of Indigenous people-and honors all of those impacted by it: the Survivors, the families, the communities, and the children who never returned home.

The conversation about reconciliation goes beyond just a single day of the year. That's why we're putting a focus on Indigenous artists from different communities as part of the CAN You Hear Me series, which champions the unique music and perspectives of Canadian artists. To kick things off, we have Winnipeg-based country and folk singer-songwriter Don Amero.

Don is a man who wears a lot of hats. Along with being a musician, he's a published children's author, podcaster, mentor, and tradesman. In 2006 his life took a turn when his debut album, Change Your Life, received immediate praise from fans and garnered five Aboriginal Peoples Choice Music Award nominations, prompting him to leave his job as a hardwood-flooring installer. Just last month he released a new EP, Six, that includes the singles Ain't Too Late and Go Girl. He also gained a CCMA nomination for his collaboration with fellow Indigenous artist Kyle McKearney on the song Let 'em Lie, which pays tribute to the victims of the Residential School system.

Perhaps his most important work, however, is his advocacy efforts within Indigenous communities and beyond. Don, who is of Cree and M tis heritage, often participates as a youth mentor for the Winnipeg Jets and True North Youth Foundation's Project 11, which helps teach Manitoba youth positive coping skills and encourages them to build a greater sense of self-awareness. An avid public speaker, Don also created the Music Is Medicine workshop, which teaches the healing power of music in mental and physical health. He frequently works with the TOBA Centre, which helps restore the health and well-being of Manitoba children who have been affected by child abuse.

For the Record sat down with Don Amero to discuss his journey of learning his heritage and what reconciliation means to him.

You discovered your Cree and M tis roots a little later in life. Tell us about your reconnection journey. My dad was from Weymouth, Nova Scotia, with European roots, and my mom is of Cree and M tis descent. Being Indigenous was not celebrated in the past as much as it is now. My mom grew up in the '60s and '70s, when governments ran residential schools with the aim of assimilating Indigenous people into the colonized way of living and being. Indigenous language, culture, and traditions were to be wiped out. So my mom was raised to be ashamed of her roots, and as a result, I grew up being told that I was Heinz 57, which is to say, a lot of things but nothing specific.

Many years later as I was entering adulthood, I wanted to understand my roots more. My mom handed me my grandfather's M tis card and said that her grandmother was a full-blooded Cree woman. I felt a strong sense of connection from that conversation and began working to understand more of the story of Indigenous peoples here in Canada. That day I decided that I wanted to be a person on the front lines aiming to build bridges between Indigenous and non-Indigenous peoples.

By this time, many Indigenous communities, leaders, and artists, like Buffy Ste. Marie, Tom Jackson, Robbie Robertson, and Errol Ranville, among many others, opened the door for Indigenous artists like me. I stand on the shoulders of giants.

How important is it for you to incorporate your roots into your music and life? While I grew up with loving and kind parents, I was raised without much in the way of traditions or culture. That being said, I've been raising my children to understand and embrace all that they are and to understand their roots are also Indigenous. I want them to grow up being proud of that.

I've also found a deep connection with the seven sacred teachings (Love, Respect, Honesty, Courage, Truth, Wisdom, and Humility), which seems to be commonly embraced as part of the spirituality among many Indigenous communities.

What's a key lesson that has stuck with you on your journey? Simply that every single person has value and is deserving of love, kindness, and to feel they belong.

What does reconciliation mean to you? Reconciliation in this area is for non-Indigenous peoples in Canada to reconcile the past, meaning they need to look back, educate themselves on the truth of our history, and acknowledge how Indigenous people were unsupported and made to believe they were worthless.

I think until every Canadian takes the time to understand the ugly truth of how their government aimed to kill the Indian in the child, we will continue to be challenged with our relationships. Reconciliation between peoples is not done with money, programs, or policies. While those are important pieces to help restore and support Indigenous peoples, I believe to truly reconcile relationships here is for all Canadians to work to bridge the gaps that have been separating us.

The way to a peaceful future between Indigenous and non-Indigenous peoples is through honest and loving relationships. However, that work falls upon non-Indigenous people here. That is the road to Reconciliation in my opinion.

Keep the conversation going by listening to Spotify's artist-curated Indigenous playlist:
LINK: https://newsroom.spotify.com/2023-10-03/don-amero-talks-about-roots-an...
See more stories from spotify

Most recent headlines

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

23/11/2024

Heartwarming Out of My Mind Highlights the Importance of Disability Advocacy

PARK CITY, UTAH - JANUARY 19: (L-R) Judith Light, Rosemarie Dewitt, Luke Kirby, Michael Chernus, Phoebe-Rae Taylor, Sharon M. Draper, Amber Sealey, and Courtney...

23/11/2024

TCLtv+ Adds 23 CBS Fast Channels

LOS ANGELES/NEW YORK TCL's streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 CBS FAST channels to its lineup....

23/11/2024

Viamedia Signs Ad Rep Deals with 7 More Service Providers

LEXINGTON, Ky. The independent advertising rep firm Viamedia has further expanded its sales network with news that it has agreements to manage advertising sale...

23/11/2024

The Trade Desk Jumps Into Streaming TV With Ventura OS

VENTURA, Calif. Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura....

23/11/2024

Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract

BOSTON, LOS ANGELES AND NEW YORK The Writers Guild of America has announced that it has reached a tentative agreement with management at PBS member stations WGB...

23/11/2024

Supreme Court to Consider Legality of FCC's Universal Service Fund

WASHINGTON, D.C. The U.S. Supreme Court has agreed to hear an appeal in a case that alleges the FCC does not have the authority to decide how funds from the Uni...

22/11/2024

Michelle Satter to Be Honored at 2025 Sundance Film Festival Gala Celebrating Sundance Institute Presented by Google TV

Sean Wang, Julian Brave NoiseCat, and Emily Kassie to Receive Annual Vanguard Aw...

22/11/2024

Spotify Inks a New Partnership With Bloomsbury To Offer A Greater Assortment of Audiobooks

Our library continues to grow. In 2022, we announced the addition of audiobooks ...

22/11/2024

SBS wins Australian Podcast Publisher of the Year for third year running

SBS wins Australian Podcast Publisher of the Year for third year running 22 November, 2024 Media releases An outstanding slate of multilingual, multicultur...

22/11/2024

Film Lighting: a Cinematic Guide w/ Free Lighting Plots

Home Applications Film Lighting: a Cinematic Guide w/ Free Lighting Plots Your Guide to Film Lighting In this guide, we'll explore the history of fil...

22/11/2024

Fox, Hulu Renew Content Deal

Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights for Fox's programming slate on...

22/11/2024

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA Brie Clayton November 22, 2024 0 Comments Academy Award-winning independent film stud...

22/11/2024

A Creative Alliance for Black Friday: Independent Software Makers Unite for Photographers

A Creative Alliance for Black Friday: Independent Software Makers Unite for Phot...

22/11/2024

Partial Bold Text using After Effects expressions UPDATED

Partial Bold Text using After Effects expressions UPDATED Graham Quince November 22, 2024 0 Comments Now with an improved expression for Per Word Se...

22/11/2024

John Lawson Steps Down as AWARN Executive Director

WASHINGTON John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-...

22/11/2024

Red, white and Blue Lucy UK media tech provider reaches across the Pond

Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...

22/11/2024

Warner Bros. Discovery Introduces Shop With Max and Moments

NEW YORK Warner Bros. Discovery Advertising Sales has incorporated Kerv's AI-enhanced technology into its ad-tech platform and launched two new ad offerings...

22/11/2024

EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact

NEW YORK Vizio's Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership....

22/11/2024

New Pixotope Reveal Enables AR, Virtual Production Without Green Screens

OSLO, Norway Live augmented reality and virtual production specialist Pixotope Technologies has launched Pixotope Reveal, an AI-powered background segmentation ...

22/11/2024

Nominations Open for 2025 NAB Technology Awards

The National Association of Broadcasters has opened nominations for the 2025 NAB Technology Awards, recognizing excellence in broadcast engineering, digital lea...

22/11/2024

Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million

In between helpings of turkey and other Thanksgiving Day fare, viewers will see companies dishing up hefty portions of ads on sports programming, with the natio...

22/11/2024

8 Channels Added to MyFree DirecTV Streaming Lineup

Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to s...

22/11/2024

Viant, Disney Advertising Expand CTV Ad Collaboration

IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display ...

22/11/2024

Xumo To Make Ad Inventory Available Programmatically With PubMatic

PHILADELPHIA and REDWOOD CITY, Calif. Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its pre...

22/11/2024

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking

NEW YORK Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation,...

22/11/2024

Viz University introduces new Viz Artist certifications aimed at upskilling designers of all levels

Viz University introduces new Viz Artist certifications aimed at upskilling desi...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff W...

22/11/2024

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts With Saturday's Final in Kansas City

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts Wi...

22/11/2024

Premier League To Establish In-House Media-Operations Business for 2026-27 Season

Premier League To Establish In-House Media-Operations Business for 2026-27 Seaso...

22/11/2024

SailGP Season 5 Set to Be Most Expansive Yet'

SailGP Season 5 set to be most expansive yet' By George Bevir Friday, November 22, 2024 - 10:34 Print This Story SailGP: The New Zealand Sail Grand P...

22/11/2024

SailGP Season 5: New Broadcasters, New Requirements

SailGP Season 5: New broadcasters, new requirements By George Bevir Friday, November 22, 2024 - 10:34 Print This Story The Germany SailGP team in action a...

22/11/2024

SailGP Season 5: AI Cameras to Get Viewers Closer to the Action

SailGP Season 5: AI cameras to get viewers closer to the action By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Getting viewers closer ...

22/11/2024

SailGP Season 5: Getting Umpires Onscreen and More Studio-Based Content

SailGP Season 5: Getting umpires onscreen and more studio-based content By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Australia SailG...

22/11/2024

SailGP Season 5: Enhanced LiveLine Graphics Bring Augmented Reality to Chase Boats

SailGP Season 5: Enhanced LiveLine graphics bring augmented reality to chase boa...

22/11/2024

Full House: Inside Production of the European Curling Championships

Full house: Inside production of the European Curling Championships By Kevin Hilton Thursday, November 21, 2024 - 12:40 Print This Story Curling star Anna...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff W...

22/11/2024

Sky and Peacock's Original hit drama series The Day of the Jackal scores a second season renewal

Sky and Peacock's Original hit drama series The Day of the Jackal scores a s...

22/11/2024

Rugged Rugby: Conquer or Die' Premieres December 10: A Battle for Supremacy Begins

Back to All News Rugged Rugby: Conquer or Die' Premieres December 10: A Ba...

22/11/2024

Standards Pavilion elevates the role of standards in advancing climate action at COP29

Friday 22 November, Baku, Azerbaijan: As COP29 wraps up in Azerbaijan, the Stand...

22/11/2024

Let's Make Toy Show Day Official

Let's Make Toy Show Day Official The Late Late Toy Show | Friday December 6th | 9:35PM Watch Below The Late Late Toy Show is fast approaching and kids al...

22/11/2024

COOPANS, the Alliance Managing Europe's Largest Air Traffic Volume, Upgrades its Air Traffic Control (ATC) System with Thales

Facebook Twitter LinkedIn COOPANS is a leading international cooperation b...

22/11/2024

Press release

Facebook Twitter LinkedIn Thales confirms that the Parquet National Financier (PNF) in France and the Serious Fraud Office (SFO) in the United Kingdom hav...

22/11/2024

RT General Election 2024: Critical Election Period

The broadcasting regulator, Coimisi n na Me n has removed the traditional broadcast Moratorium for television and radio. In the past, this applied from 14:00 ...

21/11/2024

Neneh Cherry Takes Us on a Musical Journey Inspired by Her Memoir, A Thousand Threads'

Neneh Cherry, a musical trailblazer for more than three decades, is full of stor...

21/11/2024

6 Spotify Audiobook Features That Level Up Your Listening Experience

Since launching our audiobooks offering, we've continuously upped our game on designing a user experience that provides seamless and engaging listening. You...

21/11/2024

SEP 2024 / PAG launches new MPL150 Battery at IBC24

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end portable power systems for the film and television industry, has announced the introduction...

21/11/2024

SEP 2024 / PAG Introduces new Cinergy Battery

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end, portable power systems for the film and television industry, has announced the introductio...

21/11/2024

Celebrating The Best Of The Best

The HPA Awards exist to honor and recognize the accomplishments of the talented HPA community and to support their efforts with increased awareness and celebrat...

21/11/2024

L3Harris Co-Founder, Chair and CEO Chris Kubasik: Arsenal of Democracy 2.0 Will Require New Ways of Doing Business

He writes in POLITICO: When it comes to protecting our country, innovation and s...