
WarnerMedia Showcases Unified Offerings and Advertising Possibilities at 2021 Virtual Upfront Event
WarnerMedia
Globally Beloved Franchises, Brands & Shows; Distinct Reach & Scale; and Unparalleled Data and Tech Collation Underscore WMx Event Theme
Company Demonstrates Continued Investment in Linear TV Foundation through New and Returning Series Debuts, Expanded Portfolio of Sports Partnerships and Commitment to the Largest Addressable Advertising Footprint
HBO Max with Ads Price Point and Ad Experiences Revealed, with Debut Content Previewed
NEW YORK (May 19, 2021) - Two years since its last in-person Upfront event, WarnerMedia took center stage this week to present its unified offering to advertisers through a newly expanded portfolio of brands and franchises. WarnerMedia's theme this upfront - WMx - underpins the company's foundation as a force multiplier, combining premium content with a deep data insights engine, scaled distribution pipes powering reach and an advanced technology platform delivering precision.
The virtual Upfront event opened with a powerful We are WarnerMedia sizzle reel featuring an appearance and voiceover from Issa Rae (Rap Sh*t w.t., Insecure) synced to awe-inspiring content and culture-defining moments spanning the company's 100-year history of storytelling.
Immediately following, WarnerMedia featured a high-impact, entertaining oner performance hosted by Leslie Odom, Jr. (The Many Saints of Newark) with cameos from executives and a star-studded lineup of dynamic talent illustrating WarnerMedia's best-in-class storytelling, globally beloved intellectual property (IP) and consumer-centric platforms that meet audiences wherever they are. The journey through creative intersections showcased how the company's celebrated brands have unified to create a powerful, cohesive universe.
The 70-minute virtual event showcased an array of brand moments and news spanning the breadth of the WarnerMedia portfolio, including TBS, TNT, truTV, CNN, Turner Sports, Bleacher Report, Cartoon Network, Adult Swim, and HBO Max. Marketers, agencies, members of the press and other industry influencers received a sneak peek into new and returning content, big franchise moments coming soon, advanced advertising news, and more.
WarnerMedia executives Jason Kilar, CEO; Tony Goncalves, EVP and CRO; JP Colaco, Head of Advertising Sales; Katrina Cukaj, Lead of Sales and Client Partnerships and Brett Weitz, General Manager, TBS, TNT and truTV were among the executives who took to the virtual stage to reinforce the company's value proposition to advertisers, notably:
85 percent of Americans are reached each month through WarnerMedia's portfolio of iconic entertainment, news and sports brands [1]
TNT is #1 in cable in total day[2]
TBS is #1 in cable in prime time[3]
TNT, TBS, truTV combined reached 215 million viewers last year[4]
CNN has been the #1 network in all of cable since the 2020 Presidential Election in A25-54 and is the #1 news network[5]
NCAA March Madness ranks #1 on television every night of coverage[6]
Bleacher Report is the #1 digital sports destination for millennials and Gen Z[7]
Adult Swim has been #1 in Total Day for the past 16 consecutive years (2005-2020) with young adults.[8]
Today we showcased who we are as WarnerMedia and where we differentiate ourselves in advertising possibilities, said Colaco. Our rich history, unparalleled reach, and limitless future is why I came to the company. Where we truly excel is partnering with advertisers to execute epic custom programs and events that galvanize fans, elevating brands to new heights, and most importantly generating outcomes that achieve their business goals.
In my twenty-plus years at our company, this moment is unlike any other, added Cukaj. From the power and impact of our collective media brands to the superpower strength of new franchise partnerships, our galaxy of consumer reach just got bigger for advertisers. We remain the most trusted partner in the brands we represent, the sales force that aligns with advertisers each day, and through our ongoing commitment to delivering best-in-class advanced advertising solutions, like addressable TV.
Announcements throughout the event included:
Adult Swim Launches Four New Digital Short Spinoffs Inspired by Rick and Morty, Your Pretty Face is Going to Hell, Robot Chicken and Aqua Teen Hunger Force
WarnerMedia Kids & Family to Commemorate 20th Anniversary of the Harry Potter and the Sorcerer's Stone Film with Unscripted Quiz Competition Series and Retrospective Special Celebrating Wizarding World Fans
HBO Max and Cartoon Network Make Series Commitment for Batman: Caped Crusader
Adult Swim Orders Series Pick Ups for Royal Crackers and Smiling Friends
HBO Max and Cartoon Network Take Flight With Series Commitment For My Adventures With Superman
TBS and TNT Launch Front Row, A Limited Commercial Interruption Programming Destination
TBS Debuts Friday Night Vibes , Hosted By Actress And Comedian, Tiffany Haddish
TNets Double Down on Original Programming Slate For 2022 With Second Season Renewals For Wipeout, Fast Foodies and Chad
It's a Sizzling Hot Summer for the TNets as TBS, TNT and truTV Announce July Premiere Dates
AEW Franchise Continues Domination and Expands to TBS in 2022
Premium Content from CNN Original Series and CNN Films Shines On Theatrical, Streaming, And Television Screens for 2021 and 2022
Sara Ramirez to Star in Max Original And Just Like That From Executive Producer Michael Patrick King
HBO Max Announces Ad-Supported Tier Pricing, Previews New Original Series and Content Premieres and Debuts Advertising Experience at 2021 WarnerMedia Upfront
Official Trailer & Key Art Released For HBO Max's FRIENDS: THE REUNION
In addition to news announced across each of the brand seg
Most recent headlines
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....