BTV&R implements Broadcast Master

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BTV&R implements Broadcast Master --

Tue, 25 Aug 2015 11:25

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Imagine Communications has implemented its Broadcast Master traffic and scheduling system at the headquarters of Botswana TV and Radio (BTV&R) in Gabarone, Botswana. BTV&R is embarking on a transition to a fully digital, tapeless environment, and Broadcast Master is central to delivering the transition and to developing new and efficient workflows.

BTV&R previously had a number of manual systems for scheduling and traffic, backed with information on spread-sheets. As part of the implementation, Imagine Communications designed and implemented the solution, and enabled and executed seamless data transfer, including rights management, from other systems into the new Broadcast Master solution.

We are a broadcaster in transition and for this critical foundation we needed a system, said Bontle Mogotllwana, general manager, BTV&R. The new system provides support for BTV&R s marketing and sales teams, allowing them to develop rich campaign planning across both radio and television. The Imagine Communications solution was chosen because of its ability to support new and more powerful workflows across the organisation.

BTV&R needed to do what all broadcasters seek to achieve automate processes and generate revenue by helping to ensure that up-to-date and accurate information is available to everyone in the planning, traffic, sales and playout chain, said Mathias Eckert, vice president, EMEA, Imagine Communications.

The Broadcast Master solution in Botswana provides the company with new and improved business operations, including utilisation of a single-scheduling approach that allows all planning, sales, traffic and scheduling users to work on the same data, helping to ensure that current information is available to everyone.

Additionally, with integrated management tools for linear and nonlinear program rights, advertising sales, media management and station workflow improvement, the system can also be expanded across the organisation as it grows, allowing BTV&R to deliver a better experience to its viewers and listeners.

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