NextMedia Signs a Multi-Year Contract for Arbitron Services in ree New Diary Markets

NextMedia Signs a Multi-Year Contract for Arbitron Services in Three New Diary Markets Renews Contract for Arbitron's PPM Services in Chicago and San Jose COLUMBIA, Md., Sept. 16, 2013 -- Arbitron Inc. (NYSE: ARB) today announced that NextMedia has signed a multi-year contract for Arbitron's Diary radio ratings services in three new markets: Canton, OH; Greenville-New Burn-Jacksonville, NC; Myrtle Beach, SC. NextMedia also signed a multi-year renewal for Arbitrons Portable People Meter (PPM ) radio ratings service in Chicago, IL; and San Jose, CA.

"Arbitron's PPM and diary ratings are the standard industry currency for the radio buy-sell process. NextMedia's continued commitment to using our services, and the addition of three diary markets, is a testament to the value our data provides to radio broadcasters, said Sean Creamer, President and Chief Executive Officer, Arbitron Inc.

"Radio continues to be a vibrant medium that reaches consumers at a very local level. Subscribing to Arbitron's radio ratings services gives NextMedia the opportunity to demonstrate radio's continued strength to our current and potential advertisers, said Jim Donahoe, President and Chief Executive Officer, NextMedia Group, Inc.

About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media radio, television, cable, and out-of-home; the mobile industry; as well as advertising agencies and advertisers around the world. Arbitrons businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter (PPM ) and the PPM 360 , new technologies for media and marketing research. Portable People Meter , PPM and PPM 360 are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

About NextMedia NextMedia is positioned to help advertisers create campaigns to reach consumers frequently and efficiently, sometimes integrating interactive online technology where appropriate. Adhering to a customer-centric focus, NextMedia takes pride in developing advertising and marketing campaigns that can grow our clients' business. As you will see on our testimonial page, NextMedia serves clients of all sizes and needs. Entrenched in our communities, NextMedia is committed to being a good community steward and encourages our employees to participate in the enrichment of areas we serve. NextMedia operates 33 radio stations across 8 markets.

LINK:	http://arbitron.mediaroom.com/index.php?s=43&item=895...
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