
--
With its Entertainment Technology in the Connected Age (ETCA) conference, the Society of Motion Picture and Television Engineers (SMPTE ), a leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, brought the industry greater clarity on the technologies and tactics shaping the connected entertainment experience. Held June 27-28 at the Heritage Theatre in Campbell, California, the conference drew experts from both Hollywood and the Silicon Valley to provide unique insight into the future of media delivery and consumption within a connected world.
ETCA is unique in that it bridges the traditional divide between the content creators and the technologists who bring entertainment content to consumers, and this is one reason this years event attracted so many first-time attendees, said ETCA 2016 Program Committee Chair Pat Griffis, who is also SMPTE education vice president and vice president of technology in the Office of the CTO at Dolby Laboratories. Sixty-three experts from pioneering companies across the diverse media and entertainment space spoke in 28 sessions, providing attendees with insider intelligence in the Silicon Valley, the heart of the industrys continual innovation.
Renamed this year to reflect the increased importance of connectivity - between entertainment producers and consumers, and between consumers via social media - ETCA 2016 focused on internet-delivered content as a primary driver of content consumption across fixed and mobile devices. Speakers explored how the convergence of connectivity, bandwidth, and technology improvements is revolutionizing entertainment, and offered insights that provided attendees with an actionable understanding of technology and application trends.
This SMPTE conference marked its fourth year by featuring top executives and technologists from industry-leading companies and institutions, including Warner Bros., AMD, Dolby Laboratories, HP Labs, Walt Disney Pictures, The Telos Alliance, Akamai, YouTube, Twitch.tv, Aeris, Verizon Digital Media Services, GeoComply, The Nielsen Company, nScreenMedia, Netflix, Ericsson, MovieLabs, Amazon Lab 126, Paladin Software, Deluxe Media, 4INFO, CBS Entertainment Digital, Google, General Motors, StyleHaul, Facebook, RealNetworks, You.i TV, Pluto TV, Samsung Electronics America, Qualcomm Technologies, Anvato, MediaMelon, Microsoft, Universal Pictures, Rice University, and the School of Cinematic Arts at the University of Southern California.
As these experts shared their diverse insights over two days of sessions, panels, and keynote presentations, one theme was unanimous: Content consumption on nontraditional devices, and the use of nontraditional delivery systems, is growing at a faster rate than anyone expected. The factors driving consumption on connected devices - from TVs to smartphones to car consoles - range from demographics to user preferences to rapid technical advances.
With the emergence of new forms of content delivery and consumption, further discovery, navigation, and personalization tools are necessary to incorporate the new forms into the genuine mainstream and enable them to effectively address consumers requirements. Delivery of live content via online platforms still faces a variety of challenges, including handling of various source and distribution formats, reducing latency, accommodating high bandwidth requirements, establishing effective advertising models, and creating a viable cross-platform development environment for video apps. Emerging as a means to offer greater personalization, multichannel networks (MCNs) are altering the entertainment economy by adding revenue streams from sponsored content and by launching more direct marketing efforts, some of which include merchandise.
Experts also stressed the increasing importance of virtual reality (VR) in the entertainment sphere, though experts suggested that its adoption - the departure from the Age of the Rectangle, as keynote presenter Roy Taylor of AMD put it - will be a gradual process. Nevertheless, the increasing affordability of headsets and a rapid ramp-up of enabling technology will combine with ever-better content creation and storytelling craft to push VR into the mainstream. Ron Sanders of Warner Home Entertainment, also a keynote presenter, stressed the difficulty of meeting rising consumer expectations and highlighted the need for consistent messaging about the benefits of new technologies such as 4K/UHD and immersive audio.
The dialogue on high-dynamic-range (HDR) continued at ETCA 2016, where experts debated the inconsistent use of the term, particularly in the consumer marketplace, before discussing the impact of HDR on cinema. They also explained the relative readiness of computers and devices to adapt to new technologies - including HDR and wider color gamut (WGC), which together define a color volume, as well as the use of dynamic metadata as defined in the new SMPTE standard, ST-2094, to map the mastered color volume for optimum rendering by downstream devices.
The ETCA conference is among SMPTEs signature annual events. A complete recap of ETCA will appear in the September issue of the SMPTE Motion Imaging Journal.
The Societys flagship event, the SMPTE 2016 Annual Technical Conference & Exhibition , will take place in October following the SMPTE 2016 Symposium and will conclude with the SMPTE Centennial Gala. Further information about these events is available at www.smpte2016.org. Additional information about SMPTE is available at www.smpte.org.
About the Society of Motion Picture and Television Engineers (SMPTE )
For the past 100 years, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced simp-tee) have sorted out the details of many significant advances in entertainment technology, from the
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...