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TiVo Announces Paul Correcting Trump on China as the Top Watched Moment of Last Night s Presidential Debate

11/11/2015

TiVo Announces Paul Correcting Trump on China as the Top Watched Moment of Last Night's Presidential Debate San Jose, CA Nov. 11, 2015 TiVo Research and Analytics, a subsidiary of TiVo Inc., today announced the top moments from last night's Republican Presidential primary candidate debate aired on Fox Business Network and co-hosted with Wall Street Journal. Held in Milwaukee, Wisconsin, the debate focused on key issues in America including foreign policy and the economy. However, the top moment was when Paul corrected Trump on his statement about China's role in the Trans-Pacific Partnership (TPP), saying China's not part of this deal.

Continued analysis of more than 30,000 anonymous households across the United States allows TiVo to analyze what Americans most re-watched during the debate between the current Republican candidates including Jeb Bush, Ben Carson, Ted Cruz, Carly Fiorina, John Kasich, Rand Paul, Marco Rubio and Donald Trump.

Here are the top moments from the event:

TiVo Top Moments of the 2015 Fox Business Network & Wall Street Journal Republican Presidential Debate

#1 - Paul: "We might want to point out China s not a part of this deal."

10:12 p.m. - After Trump responded to a question about the TPP with a condemnation of China s role in the world economy, Paul chimed in with the fact that China is not, in fact, part of the TPP.

#2 - Trump: "It s something where the Democrats and the Republicans both agree--it s the only thing I can think of.

11:02 p.m. - Trump responded to Cavuto s question about his plans to get companies to bring money they have parked overseas back to the U.S. by pointing out that both parties desperately want the same thing. Where previous plans to keep corporate money in America have failed, Trump promised his plan would cause money to "pour back in to the United States."

#3 - Trump: We cannot let Hillary Clinton, who is the worst secretary of state in the history of our country, win this election.

11:16 p.m. - Trump's closing statement touched on plenty of sound bites including his personal success, campaign funding, and putting up a strong fight to win the election. His jab at Clinton managed to pique viewer interest.

#4 - Bartiromo: "If [Clinton] is indeed the nominee, you will be facing a candidate with an impressive resume."

10:58 p.m. - Bartiromo asked why the country should trust Rubio over Clinton, a woman who has been closer to the office of the President. When Bartiromo stated that Clinton had an "impressive resume," it elicited boos from the audience.

#5 - Rubio: "So tonight, I ask you for your vote and I ask you to join us at my website, marcorubio.com."

11:15 p.m. - Rubio s impassioned speech about wanting to "reach more people and change more lives than ever before" ended with a plug for his website. He managed to charm the audience into applause. Even Bartiromo commented, "He s funny." Trump referenced Rubio s plug in his closing statement, saying "I don t have to give you a website because I m self-funding my campaign."

The Republican candidates and debate moderators alike tried to keep this a policy-driven debate, stated Jonathan Steuer, Chief Research Officer at TiVo. "However, Trump dominated the debate's top moments, engaging audience attention with broad comments about his plans for America."

Methodology:

This TiVo Research analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from approximately 30,000 anonymous households out of a daily sample of 350,000 subscribers to the Emmy Award-winning TiVo service. TiVo Research gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed. TiVo Research determined the Top Moments from the Republican Debate that resonated most with TiVo subscribers.

About TiVo Research and Analytics, Inc.

TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading cross media research, measurement and analytics company that provides nationally representative single-source data linked to purchases made at the household level. Advertisers, agencies and television networks utilize the company's solutions to improve advertising targeting, accountability, and return on media investment. Partnerships with multi-service operators, and proprietary TiVo set-top-box data enable TiVo Research to provide research based on a representative panel of more than 2.3MM households. The web-based Media TRAnalytics and TV Health Ratings platforms match the TV and online advertising that households actually receive with the products that the same households actually buy, enabling clients to find "The Right Audience " while providing an unmatched level of transparency, measurement, media planning/selling, and improved ROI. More information at: www.tivoresearch.com.

About TiVo Inc.

TiVo Inc. (NASDAQ: TIVO) is a global leader in next-generation television services. With global headquarters in San Jose, CA and offices in New York, NY, Boston, MA, Durham, NC, and Warsaw, Poland, TiVo s innovative cloud-based Software-as-a-Service solutions enable viewers to consume content across multiple screens in and out-of-the home. The TiVo solution provides an all-in-one approach for navigating the content chaos by seamlessly combining live, recorded, on-demand and over-the-top television into one intuitive user interface with simple universal search, discovery, viewing and recording from a variety of devices, creating the ultimate viewing experience. TiVo products and services are available at retail or through a growing number of pay-TV operators world-wide. TiVo s multiple subsidiary companies provide the broader television industry and consumer electronics manufacturers with STB, cloud-based video discovery and recommendation options, in
LINK: http://pr.tivo.com/manual-releases/TiVo-Announces-Paul-Correcting-Trum...
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