83 percent of Latin American executives surveyed believe that the shift to OTT will have a positive impact on their businesses over the next five years compared to 70 percent globally
93 percent predict moderate to strong growth in new sports streaming services in their markets over the next five years
The majority (90 percent) believe that pay-TV service providers will have to innovate their product pricing and packaging to retain and attract new customers
Cheseaux, Switzerland and Phoenix, Ariz. - August 22, 2019 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the world's leading independent provider of content protection and multiscreen television solutions, in partnership with MTM, a leading international research and strategy consultancy, today released the key findings of the Latin American edition of the 2019 Pay-TV Innovation Forum. The report features insights collected from senior executives representing leading pay-TV providers, broadcasters, OTT services and rights holders, and reveals particular nuances for the Latin American pay-TV market.
The new research explores the key trends and developments affecting the region, as well as the challenges and opportunities in super-aggregation', sports OTT services, product pricing and packaging, and content piracy. Key findings reveal that:
While global pay-TV executive sentiment about the impact of OTT services is mixed, Latin American executives are optimistic, seeing new super-aggregation' opportunities
Latin American pay-TV executives are more optimistic than their global peers about the impact of OTT services on the pay-TV industry: 83 percent of participants surveyed believe that the shift to OTT delivery will have a positive impact on their business compared to 70 percent of executives globally. Although linear TV is expected to remain an important component of pay-TV offerings due to the lower levels of broadband connectivity in the region, Latin American executives see many new opportunities for super-aggregation' models to offer a range of content and services via a single subscription: 74 percent of pay-TV executives in Latin America agree that super-aggregator' pay-TV platforms will emerge over the next five years, attracting a significant proportion of customers that pay for video content.
Pay-TV executives in Latin America are more optimistic than global peers about the growth prospects for sports OTT services
An overwhelming majority of executives surveyed believe that sports OTT services would be valuable additions to pay-TV bundles. While no paid-for standalone sports OTT services have reached significant scale in the region to date, Latin American pay-TV executives were the most positive about the rise of new sports streaming services going forward, with 93 percent predicting moderate to strong growth over the next five years compared to 85 percent globally.
However, in line with findings from other regions, the cost of sports rights, technology reliability and limited broadband infrastructure are viewed as important challenges in launching sports OTT services.
To ensure they stay relevant, pay-TV providers in Latin America will have to develop a wider range of pricing and packaging options
A majority of executives (90 percent) believe that innovating on pricing and packaging will be necessary to retain and attract new customers in this rapidly evolving landscape. While super-aggregator offerings are perceived to be the most attractive way of re-structuring pay-TV bundles, other innovations around pricing and packaging, such as personalized packages and content-device telecoms bundles, are also seen as opportunities. They also note the challenges OTT can bring such as managing growing complexity and unpredictability of potentially higher subscriber churn, aspects that require new skills, capabilities and tools.
Additionally, 81 percent of Latin American executives believe that a significant proportion of pay-TV subscribers will be accessing their services on Android TV-powered devices - this development is expected to play an important role in future distribution strategies in the region, particularly as pay-TV operators become less reliant on proprietary set-top boxes and extend their services to a wide range of third-party devices.
Content piracy considered a significant challenge in Latin America - addressing it will require deeper collaboration across the pay-TV industry
Pay-TV executives remain concerned about the threat of content piracy stating that it remains a considerable challenge to their business, in line with feedback from global peers: 67 percent of executives in Latin America consider piracy to be a major challenge' or a challenge' to their businesses compared to 60 percent of executives globally. Many (62 percent) feel that the situation has not improved and is getting worse, threatening the value of their pay-TV service. As pirates continue to innovate, the pay-TV industry will require deeper collaboration between all stakeholders and a multi-pronged approach that combines monitoring, legal and technological capabilities to tackle piracy effectively.
It is exciting to see the optimism expressed by Latin American pay-TV service providers as OTT continues to grow and make its mark on the region, said Simon Trudelle, Senior Director, Product Marketing at NAGRA. While challenges remain, they are eager to leverage all that OTT has to offer and with the right technology and support, they can be fast on their way to driving innovative, personalized and secure services for consumers.
Pay-TV in Latin America experienced a challenging period during the 2010s, with intense competition, at a regional and national level, piracy concerns, and economic challenges in many parts of the region; however, operators in the region seem to be looking forward to
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
83 percent of Latin American executives surveyed believe that the shift to OTT will have a positive impact on their businesses over the next five years compared to 70 percent globally
