The Cloud And SaaS Are Forever Changing TV ProductionBy Subodh Aggarwal, TVU Networks
July 14, 2021
View Related Products
Television production once required significant capital investment, real estate for studio space -or a sizable trailer in the case of Outside Broadcasting (OB)-and a commitment to produce a show at least until viewers decide whether or not they will watch.
While the approach has carried television forward for decades, this production strategy is not without its limitations. For instance, capital resources allocated to buy video switchers, audio consoles, effects systems and all of the other technology needed to put a show on air, might have been better spent on other priorities.
Further, once capital is committed and a show enters production, there may be a tendency to let it run longer than is justified by the ratings because of the sizable upfront technology spend. For media enterprises with multiple shows in production at any given time, this can translate into sizable sums spent on technology being misallocated and a certain rigidity that leaves the media enterprise in a weaker position to take on new projects that hold greater promise.
It also means television broadcasters in particular might be unable to spin up temporary channels for coverage of major news events, such as typhoons or political races, that address an intense hunger for information that will wane as the event passes.
Cloud-Based Production and SaaS
Until recently, this production equation was a given. However, new cloud-based production alternatives have emerged that break this paradigm. Rather than CapEx-intensive technology acquisition, a production alternative in the cloud is based on a pay-as-you-go model that makes it simple to spin up production resources as needed and spin them down when not.
This OpEx-based, on-off model of accessing production resources is only part of the story. Equally as important and intimately tied to this model is the notion of Software as a Service (SaaS). Leveraging SaaS means producers only have to pay for what they use-six camera inputs, 48 channels of audio or two channels of slow-motion replay-rather than planning for and buying hardware to handle peak production requirements.
It's sort of like the producer of a remote event accessing more OB van production resources when needed but without the OB company buying technology for the biggest show and folding in a portion of what it costs into its overall rate.
For example, TVU Networks offers TVU Producer for cloud-based live multi-camera production. Running in the cloud, TVU Producer offers the vision and audio mixing, video server playout, graphics and CG capabilities commonly found in OB trailers. If additional video inputs are needed, it's simple to spin them up in the cloud. The same is true for other production resources, such as editing for segments to be rolled in, and even more sophisticated effects.
TVU Producer virtualizes most aspects of on-site multicamera production in the cloud. In essence, it enables cloud-based REMI (Remote Model Integrated) production or, put another way, centralized offsite production of live events without the brick and mortar.
What it doesn't virtualize are the cameras covering an event. However, it integrates those cameras tightly into the cloud-based production workflow via solutions like TVU One, TVU RPS and TVU Nano. These solutions encode SDI video sources as IP packets and transport them to the cloud via the internet and other networks.
Similarly, TVU Anywhere streams live video from iOS and Android smartphones and devices to an instance of TVU Producer running in the cloud. This is particularly handy for bringing guests and talent seamlessly in to live productions regardless of their geographic locations.
The Cloud and Microservices
This capability forms the basis of another innovative TVU Networks cloud-based solution, one that answered the call for reliable remote production communications to fill the void created by the COVID-19 pandemic.
TVU Partyline enables producers of live events to leverage the worldwide reach of the internet to transport ultra-low latency (so low as to be unnoticeable) video and audio via the internet to the cloud using iOS and Android devices as the on and off ramps. TVU Partyline supports a variety of use cases where real-time interaction among multiple parties is required.
Those include intercom communications with production crew; IFB communications with talent; virtual press conferences with reporters and newsmakers remotely located; newscasts that wish to bring in multiple newsmakers to a segment; and even virtual events and shows in which a large number of guests participate remotely, such as the awards shows that took the place of in-person galas during COVID-19.
For instance, producers of the 63rd GRAMMY Awards Premiere Ceremony relied on TVU Partyline to produce live streaming coverage of the event on Grammy.com and YouTube. While the event's hosts and presenters performed at CenterStaging Studios in Burbank, Calif., the nominees participated remotely from their homes and other remote locations.
Nominees could watch the event transpire live on their smartphones or computers and participate during their segments with the Return Video Feedback (RFB) feature of TVU Partyline. Winners of each category were taken full-screen and gave their acceptance speeches live via the solution as well.
While not apparent to the producers using the solutions, TVU Partyline and TVU Producer leverage microservices-multiple mini software applications that run independently to take full advantage of the virtually limitless processing power available in the cloud.
Relying on microservices not only offers TVU Networks a variety of benefits when developing products like TVU Producer and TVU Partyline, but also brings a
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
The Cloud And SaaS Are Forever Changing TV ProductionBy Subodh Aggarwal, TVU Networks
