comScore Partners with Shareablee to Provide Clients with Social Media Benchmarking and Engagement Insights

comScore Partners with Shareablee to Provide Clients with Social Media Benchmarking and Engagement InsightsPartnership Allows Brands, Publishers and Agencies to Better Understand What Drives Audience Engagement with Competitors' Social Channels

RESTON, VA, November 7, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a partnership with Shareablee to provide comScore clients with social media benchmarking and competitive intelligence insights. Shareablee is a social business intelligence platform that helps marketers maximize the value of their social media audiences with insights about how consumers are engaging with their brands and competitive brands on Facebook and Twitter. The platform is complementary to digital benchmarking tools such as comScore MMX and Social Essentials, as well as social listening and publishing tools.

In the age of earned media, brands are able to amplify their audience reach considerably through social media channels, but actionable metrics are needed to ensure they are effectively engaging with their social audiences, said Steve Dennen, comScore Vice President of Business Development. Understanding how consumers are interacting not only with your own brand but also with competitors' brands offers the information needed to develop and implement better content marketing strategies. Through our partnership with Shareablee, comScore is excited to help power our clients' social marketing programs.

As competition for customer attention intensifies across the social web, it is critical to be able to adapt quickly, and unpack the best strategies of those who are speaking with your target audiences so that you can leverage all of that powerful information as you move forward, added Tania Yuki, CEO of Shareablee.

The comScore - Shareablee partnership empowers clients to:

Measure performance across multiple social channels in a single view;

Gather best practices for increasing social engagement and traffic;

Learn more about what their audiences care about, based on their social behaviors;

Understand how competitors' channels are performing.

Shareablee is more than a tool that provides a granular view of our data; it's an extension of our social media team, said Chandra Magee, Senior Director Audience Development at The Economist. We use Shareablee to inform tactical and strategic decisions about our social media presence - to provide context around our activities against the backdrop of the social landscape, and more specifically against our competitors. This has allowed our engagement levels to significantly increase since we became customers. With Shareablee, we are definitely working smarter -- not harder -- to achieve our goals.

Shareablee has been very useful to gain deeper insights on our social media performance, and to keep track of what's working best for our audiences and in our space, over time, said Robin Dagostino, Director of Social Media and Digital Engagement at Comcast Corporation. Particularly as we approach 5MM fans, it is more important than ever to stay connected with what our social audiences care about, so we can continue engaging with them around the content and experiences that matter most.

For more information about comScore's partnership with Shareablee or to request a product demo, please contact us at learnmore@comscore.com.

LINK:	http://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Partn...
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