![](//www.4rfv.com/images/no_image.jpg)
Pinoy hip-hop is overtaking the music scene in the Philippines, and the lively beats of Filipino artists are finding their way to listeners far beyond the geographical borders of the country. The genre reflects the energy, how organic the art form is, and how accessible rapping is to everyone, shares Chesca Tan, Spotify's Lead Editor for Philippines. Pinoy hip-hop is gritty; it's street.
To celebrate Pinoy hip-hop's massive growth on Spotify-a more than 700% increase in streams in the Philippines since 2018-we launched KALYE X. For the uninitiated, kalye means street in Filipino. The initiative celebrates the collaboration between artists, fans and community, and serves as an extension of Spotify's popular Kalye Hip-Hop playlist. This playlist is home to the best of Pinoy hip-hop tracks, also enabling artists to be discovered and reach more fans in the Philippines and beyond-gaining listeners from 184 countries, says Chesca.
The KALYE X campaign kicked off with an unforgettable street-themed party. It featured live performances from contemporary Pinoy hip-hop icons Al James, Morobeats and Midnasty; a hip-hop dance showdown; street graffiti; and a chat session with Spotify's Head of Music, Kossy Ng, about the vibrant culture of the Pinoy hip-hop genre. The launch was a testament to the vibrant tapestry of Pinoy hip-hop culture.
We also teamed up with six local artists from the three main islands of the Philippines-Luzon, Visayas, and Mindanao-to record and release three new Spotify Singles. Each track showcases the depth and diversity listeners can find in Pinoy hip-hop.
Midnasty and Cookie$ bring the best of Bisaya beats in the track Wa Na Wa. I have been dedicating my music and craft to take Bisaya hip-hop beyond Visayas, and this collaboration with Midnasty is an important step in that direction, explains Cookie$. Working with Spotify allows us to transcend boundaries and share the vibrant Bisaya culture through our music. I hope this latest track not only empowers our fans but also creates a legacy that resonates far beyond our hometown.
Gloc-9, Hero, and Ramdiss pulled off a three-way mash-up for their song Umaga that represents the island of Luzon. I love writing songs about real stories and struggles of people, and being able to capture what we go through every day, says Gloc-9. As an artist, I want my music to resonate with everyone, hip-hop fan or not. That is why I take pride in creating songs that tell people's stories like what we did here.
Morobeats reimagines Mindanao hip-hop on their single, Kendeng. DJ Medmessiah, a founding member of the group, says, We're proud and excited that the rest of the world will hear Kendeng.' We've been dedicating our music and talent to showcase the rich Mindanaoan culture and share our style of hip-hop, and this collaboration with Spotify is providing us with that opportunity.
After spending time in the studio, the artists took to the stage for Spotify-hosted performances of their Spotify Singles in Cebu, Davao, and Manila. The excitement was palpable as nearly 6,000 fans attended the shows. The love for these songs spans the globe, and the artists and their Spotify Singles were featured on a billboard in New York City's Times Square.
Learn more about these diverse and talented artists in our Spotify Singles documentary.
Want more Pinoy hip-hop? Check out our Kalye playlist below.
Most recent headlines
07/09/2024
The official kickoff to the college football season provided another reminder of how football can boost audiences across all platforms, with ESPN and ABC report...
07/09/2024
CAMBRIDGE, U.K. Adder Technology, a provider of connectivity solutions and high performance IP KVM technologies, has announced a new addition to its KVM matrix ...
07/09/2024
CINCINNATI The E.W. Scripps Company (NASDAQ: SSP) has promoted Sean Franklin to vice president and general manager for WLEX, the Scripps-owned NBC affiliate in ...
07/09/2024
AMSTERDAM Cobalt Digital has announced that during the IBC Show it will be sharpening its focus on IP-based solutions by adding a scalable software-based multiv...
07/09/2024
The IBC Talent Programme will look at how the industry can collaborate to foster new talent, make training more accessible, and develop common standards for div...
07/09/2024
The non-profit association aims to reduce risks and support trust in media, in the face of increasing threat levels
By Matthew Corrigan
Published: September ...
07/09/2024
Cerberus Tech, a leader in cloud-native IP contribution and distribution, today announced a series of updates that combine to increase user control in working w...
07/09/2024
Interra Systems, a leading provider of end-to-end quality assurance solutions to the digital media industry, today announced a strategic partnership with Videli...
07/09/2024
oMoVo, an innovator in AI-driven digital asset management (DAM), is launching ioPilot, a new feature in its game-changing DAM platform. Designed to streamline c...
07/09/2024
Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square
Brie Clayton September 7, 2024
0 Comments
The creative industry's mo...
07/09/2024
Meredith Veloz has been named news director at WRMD Tampa, part of NBC Universal Local's Telemundo Station Group. She starts in early October and will repor...
06/09/2024
By Jessica Herndon
One of the most exciting things about the Sundance Film Fes...
06/09/2024
PARK CITY, UTAH - JANUARY 22: (L-R) Eugene Grygo, Phoebe Hoffman, Lana Wilson, Michael Kim, and Nikenya Hall attend the 2024 Sundance Film Festival Look Into M...
06/09/2024
The highly anticipated opus from director Quentin Tarantino doesn't disappoint. It's a typically outrageous conglomeration of comedy and shock laced wit...
06/09/2024
Cinema, the most voyeuristic of mediums, is uniquely placed to convey both the act of surveillance and the psychology of the surveilled. In Seberg, director Ben...
06/09/2024
In February 2019, director J.J. Abrams called Cut! for the last time during principal photography of the ninth chapter of the long-running Star Wars saga. Sta...
06/09/2024
In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task is doubly important...
06/09/2024
Having photographed episodes of the Showtime horror drama Penny Dreadful's second and third seasons, John Conroy, ISC was eager to reteam with showrunner Jo...
06/09/2024
The psychological thriller Homecoming returns for its sophomore season with fresh twists, nail-biting cliff-hangers, and more of the unnerving cinematography th...
06/09/2024
Based on the series of novels by Eoin Colfer, the feature Artemis Fowl finds its namesake a precocious, hyperintelligent 12-year-old boy (played by Ferdia Sha...
06/09/2024
Vincent lives in Los Angeles, Anthony in New York City. They met on a dating app and have been talking for months, but the physical distance between them has ke...
06/09/2024
What are we going to talk about today? cinematographer Anastas Michos, ASC, GSC asks almost immediately after answering his phone. It's late July when Pana...
06/09/2024
The recent features and bear a number of similarities. Chief among them: Both were shot by cinematographer Hillary Spera. Each story also exists in the realm of...
06/09/2024
Angeliena follows the adventures and self-discovery of its namesake heroine (played by Euodia Samson), a lovable parking attendant who harbors dreams of traveli...
06/09/2024
Pair a British-born songwriter-director who's collaborated with musicians like Jay-Z with a Romanian cinematographer known for shooting intense dramas, and ...
06/09/2024
It was June 2019 when director Baz Luhrmann first approached cinematographer Mandy Walker, ACS, ASC about collaborating on the new biopic Elvis. I was extremel...
06/09/2024
Based on the best-selling mystery novel of the same name, the feature Where the Crawdads Sing tells the story of Kya (Daisy Edgar-Jones), a young woman who grew...
06/09/2024
Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...
06/09/2024
Video over IP, in the sense that's used in film and television, sometimes feels like a newer idea than it really is. That might be because the high-end, unc...
06/09/2024
The ability of NFL football to attract large audiences in an era of declining viewing for linear TV was on full display in the NFL seasons opener, with an avera...
06/09/2024
MELVILLE, N.Y. Chyron has beefed up its team in EMEA and APAC with the addition of three new positions intended to enhance its growth and better serve customers...
06/09/2024
NEW YORK FutureB2B, a world-leading provider of business intelligence and networking services, is proud to announce the appointment of Joe Palombo as the publis...
06/09/2024
Adventurer A/V, a leading Taiwanese broadcast production company and equipment rental service provider based in Taipei City, has invested in latest-generation U...
06/09/2024
At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key te...
06/09/2024
LiveU today launched its Lightweight Sports Production solution making fully featured, professional live sports production accessible and affordable for every e...
06/09/2024
Osprey Video
IBC2024 Show Preview
Sept. 13-16
Various Partner Stands
At IBC2024, Osprey Video's encoding/decoding technology will be on display at sever...
06/09/2024
GB Labs, the leader in intelligent, centralized media storage, today announced the launch of NebulaNAS, a transformative new cloud storage solution developed fr...
06/09/2024
Suitest, provider of test automation for OTT applications, today announced the full availability of image- and object-based test automation capabilities in a si...
06/09/2024
France 3 Nouvelle Aquitaine (.3NoA) is a 100% regional channel that aims to promote culture and creativity at regional level.
At the beginning of 2024, the cha...
06/09/2024
At IBC 2024, Camera control specialists Videosys Broadcast will be announcing a new bidirectional radio camera system that will simplify wireless workflows, as ...
06/09/2024
Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, has announced a partnership with Storyteller,a leading Sa...
06/09/2024
iWedia, a leading provider of software solutions for connected TV devices and services, is proud to announce its selection as the official vendor for the HbbTV ...
06/09/2024
LTN and Skyline Communications announce a new collaboration to drive enhanced broadcast monitoring and control for Tier 1 media, sports, entertainment, and tech...
06/09/2024
IBC2024 today announces the line-up of speakers and sessions for the first-ever dedicated IBC Talent Programme, taking place on Monday 16 September in the Showc...
06/09/2024
Kiloview, a leading provider of IP-based video transmission solutions, is set to make a significant impact at IBC 2024 with the unveiling of three groundbreakin...
06/09/2024
The newly combined entity of Fabric and Xytech Systems, currently known as Fabric x Xytech, is pleased to announce the appointment of Kira Baca as Chief Revenue...
06/09/2024
Student Spotlight: Mateo Londo o The producer talks about leaving Berklee to grieve the passing of a close friend and fellow student and then returning to fin...
06/09/2024
More rough news for grownups in traditional media. According to a new study from Precise TV, teens prefer the ads on YouTube and are turning to Netflix and YouT...
06/09/2024
A data-driven campaign created by Samsung Ads and Davis Elen Advertising for the...
06/09/2024
Glen Dacy has been named VP of news content and streaming at WFLD-WPWR Chicago, starting September 9. He most recently worked with the CBS Network News Special ...