
While heavy-hitting pop icons Beyonc and Rihanna stole the show on stage at MTV's 2016 Video Music Awards on Sunday, another heavy hitter made its VMA debut behind the scenes: Viacom Media Network's Music and Entertainment Group's massive, 4K-capable Atlas mobile unit. The truck, which debuted in January for Fox's Grease Live! telecast, served as the production hub for the first VMAs at Madison Square Garden, powering one of the largest and most complex shows on the annual live-production calendar.
Every time we do this show, we think it can't get any bigger, and then, every year, it gets bigger, said George Epley, SVP, technical and production operations, Viacom Media Networks Music and Entertainment Group, prior to the show on Sunday. It just keeps growing. This is my 27th VMAs. Things have changed an awful lot since 1989, and, once again, this is the biggest one we've ever done.
Viacom's Atlas truck worked its first VMAs on Sunday.
In addition to the live linear telecast, Atlas produced MTV's red-carpet preshow, a streamed behind-the-scenes show, and a rooftop performance outside MSG, as well as a four-camera postproduced 360-virtual-reality show that will be made available on-demand. On top of that, Viacom Media Networks continues to ramp up content exchange between the truck and its Times Square production facility to streamline its postproduction and quick-turnaround VOD operation.
When I started working on VMAs 10 years ago, we had two feeds leaving the building: transmission and backup, said Jeff Jacobs, SVP, production planning, strategies, and operations, Viacom Media Networks Music and Entertainment Group. Sunday, we have 46 feeds leaving the building, including transmission and backup, preshow transmission and backup, digital behind-the-scenes show, Facebook Live, Twitter, Snapchat, and 30 other multiplatform distribution sites. Ten years ago, the only real way to get out was uplink and fiber. Now we are using IP to push our content and deliver it to fans.
Atlas's acoustically treated audio-mixing room features a massive Lawo audio board.
A Wholly Tapeless Workflow
The two-trailer Atlas mobile unit is built around a Sony XVS 8000X switcher and a Utah 3G 1156 1156 Scientific 400 series 2 baseband router (Epley and company have opted not to go with an IP router until the technology matures further). Inside the B unit's custom-tuned and acoustically treated audio room sits a Lawo mc 66 MKII featuring 80 faders, intended to provide a real studio mixing environment, according to Epley.
Most notably, Atlas features an entirely tapeless workflow with 10 Sony PWS-4500 production servers and 24 channels of Pronology mRes multiresolution encode/record systems (soon to be expanded to 32). Running on the Pronology media-asset-management (MAM) system, the mRes records an uncompressed high-res file, an edit proxy, and a live-web-streamable proxy in real time for each SDI input channel. These proxies are fed to the postproduction team at MTV's facility at 1515 Broadway, streamlining the editing process. The high-res files are recorded to Small Tree TitaniumZ-5 40-TB hard drives, which are transported manually to 1515 Broadway, so that the proxies can be replaced with high-res content.
The Atlas mobile unit houses Pronology MAM and 24 mRes multiresolution encoder/recording systems.
The integration with postproduction is key, says Epley. We send low-res proxy, so they are editing the first act by the time we get to the second act. This is a completely file-based workflow, delivering the low-res proxies as the show's going on to post and then walking away with multiple 40-TB hard drives.
He adds that, within the next two months, all Music and Entertainment Group trucks will be using Pronology mRes as its primary record workflow.
[Previously], our normal protocol was [to record] clean program, dirty program, backup, and then iso every camera; that would be 32-33 tape machines for this show, says Epley. Now we are in there doing hundreds of streams in different file formats. The file-based workflow wasn't something that slowly ramped up; it changed everything immediately.
Beyond Atlas: Plenty More Trucks, Live 4K Cutout
In addition to Atlas, which served the MTV linear telecast, Viacom rolled out its Nereus truck for the red-carpet VMA preshow and Magnus for the MTV digital and behind-the-scenes streaming production. Also on hand was Audio 8 (featuring two audio consoles) to mix the sound for multiple stages simultaneously, as well as the 24-ft. Local truck to help cover Nick Jonas's live performance outside MSG during the show.
In all, MTV's linear telecast deployed more than 30 cameras: 21 standard cameras for the primary show, an additional eight for the Jonas performance, and several POVs. Also inside MSG were a Cablecam aerial system, a Towercam, a rail-mounted camera system on the stage, two jibs, two RF Steadicams, and several robos.
The streaming behind-the-scenes production featured its own complement of 22 robos and POVs stationed throughout MSG.
MTV's secondary compound featured Viacom's Nereus and Magnus trucks powering the red carpet and streaming behind-the-scenes shows.
For the first time, the production team deployed a 4K-cutout application (using the Sony PWS-4500 server and HDC-4300 camera) live during the VMAs to provide more flexibility in its coverage.
4K cutout gives us some different camera options, Epley pointed out. Because of the nature of the 360 set, you get into some limitations of viewing angles and how many cameras you can put out on the floor. So it's just given us the opportunity to cover things differently with one camera. Spike Sports has been using [4K cutout] on the tape-playback side, and, certainly, you see it a lot around [the industry], but this
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...