You can't get enough of your favorite podcasts-and your favorite creators can't get enough of your listening, either. Many podcasters have turned to Patreon to add an income stream by sharing paid content directly to fans. Starting today, you can connect your Spotify and Patreon accounts to access patron-exclusive podcasts right where you're already listening to your favorite audio content.
This news builds on our March announcement that we'd be partnering with Patreon to enable creators to publish their subscriber feeds to Spotify via the Spotify Open Access API. After months of testing, we're excited to share that this partnership is now available for all creators.
Spotify's partnership with Patreon underscores our commitment to give creators more power and choice, and provide listeners with access to different types of content, says Gustav S derstr m, Co-President and Chief Product and Technology Officer at Spotify. Many podcasters use Patreon to connect with their fans, and for the first time ever, they can link their accounts so fans can access and listen to these shows on Spotify. This partnership gives podcasters a new opportunity to reach Spotify's global audience, over 551M users, to increase their income and grow their show.
Patreon is our latest partner in a growing list of publishers and platforms that offer subscriber-only content powered by Spotify Open Access. With just a few clicks, podcast creators on Patreon can add Spotify distribution to their podcast to grow their audiences while retaining full control over their subscriber bases, their content, and their revenue. We're also testing a new feature that will help creators promote their subscription on Spotify by putting a banner at the top of their free show page that points users to their paid offerings. This makes it easier for existing subscribers to consume the content they've paid for, and for potential subscribers to find out about subscription options. This feature will be available to creators leveraging one of Spotify's integrated platforms, including Patreon, Supporting Cast, and Supercast, among many others.
We are incredibly excited about this partnership with Spotify, where creators can seamlessly integrate Patreon's industry-leading podcast-membership tools to grow their business, host their listener community, and directly engage with their most passionate listeners, says Julian Gutman, Chief Product Officer at Patreon. The partnership between Patreon and Spotify represents shared values and a vision of a new future for internet creators. While some platforms focus on building closed systems that push creators and their fans further apart, Spotify and Patreon are building a more open ecosystem that delivers greater value to everyone, particularly creators and fans.
For the Record sat down with Spotify Product Manager Ben Peskoe and Patreon Product Manager Eric Fong to hear more about the integration.
What have we seen from creators and their fans in the months since our integration announcement? Ben: We've heard excitement from both creators and their fans! If someone primarily listens to podcasts on Spotify and subscribes to a podcast on Patreon, they previously wouldn't have been able to listen to that podcast's member-only content on Spotify. Instead, they would have needed to switch apps just for this one podcast. This solves a major pain point for both groups: Now Spotify users can listen to all their favorite content in one place, and Patreon podcasters can grow their audiences on Spotify. People are happy to now be able to use Spotify for all of their podcast listening.
Eric: Plus, creators are always excited to meet fans where they are, and making their Patreon-exclusive podcasts available to their fans on one of the best podcast-listening platforms out there is one way to do it. We know fans love having a single app where they can listen to both their free and paid podcasts.
We conducted a beta test with select creators. What are the early results of that testing that we're bringing to this launch? Eric: One of the key learnings was around helping creators promote and onboard new members to their Patreon through Spotify. In collaboration with Spotify, we've built out ways that easily allow a creator to promote their paid podcast on their free podcast on Spotify, and we've made this experience easy for new members to discover and listen to a creator on Spotify while signing up on Patreon and enjoying the community there.
Why was it important for Spotify and Patreon to integrate? Ben: For creators, the integration with Patreon empowers podcasters to decide which monetization solution works best for them, and it broadens the distribution of their member-only content. At Spotify, we want to support as many business models as possible so creators have options for how they want to build their business, and that includes creators using third-party tools to generate revenue. That's why we started Spotify Open Access in 2021.
For listeners, we want to ensure they have access to everything they might possibly want to listen to, including podcasts from creators around the world, video podcasts, and beyond.
Eric: For Patreon, we want to help creators distribute their content to their fans however they want, and Spotify is one of the most desired distribution platforms for podcasts. For Spotify, it's an opportunity to bring some amazing, Patreon-exclusive podcasts onto their platform and offer creators more control over their business and more ways to monetize.
How does this integration enable creators to better live off their art? Eric: This strengthens the direct connection between creators and their most valuable fans. Creators can provide more to their members by offering more listening options. And they&#
Most recent headlines
09/12/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
30/10/2024
Drone detection just got a whole lot smarter with ARDRONIS Detect from Rohde & S...
25/10/2024
Jenny Priestley talks to the BFI's Douglas Weir who oversaw the restoration of a much-loved animated classic, which returns to UK and Ireland cinemas today
...
25/10/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
25/10/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership with Allrites, a premium con...
25/10/2024
Studio Technologies, Inc., a pioneer in high-performance audio, video, and fibre-optic solutions, has long been at the forefront of the professional broadcast a...
25/10/2024
QuickLink, empowering creatives to exceed modern-day standards of production, has been instrumental in easing the remote production challenges of ITV Studios...
25/10/2024
stYpe, a globally active innovator of virtual studio production resources, reports strong interest in the latest additions to its wide range of broadcast-qualit...
25/10/2024
Casa Frida Estudio, one of the most prestigious music facilities in Argentina, has upgraded its main control room to Dolby Atmos specifications and installed a ...
25/10/2024
Frequency, the engine behind many of the world's best-known streaming television channels, announces the European expansion of its Managed Channel Services ...
25/10/2024
Disguise, an HPA-Award-winning immersive experience company, has received £1.2 Million in funding from Innovate UK and the EU as part of a larger investment int...
25/10/2024
Through this agreement, MASORANGE will incorporate new AGILE CONTENT technologies into its television service, enhancing customer experience with optimum servic...
25/10/2024
Appear, a global leader in live production technology, is proud to announce its role as an official provider of cutting-edge broadcast transmission solutions fo...
25/10/2024
Witbe (Euronext Growth FR0013143872 ALWIT), a global leader in test automation and monitoring technology for video service providers, today announced that M...
25/10/2024
Unified Streaming, a leading streaming software company, has hired Valentijn Siebrands, an industry veteran, as its new streaming solutions manager. The company...
25/10/2024
Competitive search leads Toledo's WLMB-TV 40 to TE1 based on energy efficiency and durability
As part of its effort to reach a wider audience, the Toledo-b...
25/10/2024
IBC announces the Call for Challenges for the 2025 Accelerator Media Innovation Programme, inviting proposals for transformative, fast-track innovation projects...
25/10/2024
HANNOVER, Germany TVN Live Production is using a variety of solutions and technologies from Lawo in its new TVN- 8UHD OB truck, which it unveiled at this year&#...
25/10/2024
NEW YORK Innovid, a software platform for the creation, delivery, measurement and optimization of connected TV (CTV), linear and digital advertising, said LG Ad...
25/10/2024
SAN FRANCISCO Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising....
25/10/2024
MADRID Warner Bros. Discovery's streaming service Max has reached a new agreement with DAZN that will give Max customers in Spain access to the premium spor...
25/10/2024
Beloved Genre-Benders Karate Make a Fitting Comeback Its one of the decades feel-good music stories: How the legendary alumni acts rediscovery led to rereleas...
25/10/2024
Berklee Presents Holiday Extravaganza: Duke Ellingtons Nutcracker Suite and Chri...
24/10/2024
Gather your tricks and treats because Halloween season is upon us. Spotify launched our first Spine-Chilling Audiobooks hub this month featuring the Fear Index...
24/10/2024
In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...
24/10/2024
MELBOURNE, Fla., Oct. 23, 2024 - L3Harris Technologies (NYSE: LHX) and Palantir Technologies Inc. (NYSE: PLTR) today announced a strategic partnership to propel...
24/10/2024
WASHINGTON The FCC has launched a formal proceeding to review the quality of support that cable, broadband, satellite TV, and voice service providers give their...
24/10/2024
CINCINNATI E.W. Scripps has named veteran journalist Matt Simon as vice president of Scripps News. In the new role, Simon will be responsible for the vision, ov...
24/10/2024
Cine Gear Film Series Competition is Now Open
Brie Clayton October 24, 2024
0 Comments
Each year, thousands of filmmakers of all kinds gather at a maj...
24/10/2024
DaVinci Resolve Studio Integral to Ringling College of Art and Design's Post...
24/10/2024
Krotos Introduces the World's First Dynamic Crowd System in Krotos Studio
Brie Clayton October 24, 2024
0 Comments
Krotos, a leader in cutting-edg...
24/10/2024
According to a report, following a move towards growth, Technicolor has opened talks with potential buyers as shareholders are assessing its long-term future
B...
24/10/2024
Orfiums Mark Vermaat, VP business strategy and partnerships, tells TVBEurope why remaining curious and challenging the status quo is vital in a career in the me...
24/10/2024
NEW YORK A new study from Amagi highlights both the ongoing shift of viewing to free ad-supported streaming (FAST) channels and the rapidly growing amount of sp...
24/10/2024
MONTREAL Matrox Video has announced that it is supplying DSX LE5 SDI I/O cards for Vizrts latest TriCaster product range....
24/10/2024
WASHINGTON, D.C. The FCC's Enforcement Bureau has sent out Equal Employment Opportunity (EEO) audit letters to 150 randomly selected TV and radio stations....
24/10/2024
Industry group USTelecom has released a study showing broadband providers invested $94.7 billion into the U.S. communications infrastructure in 2023. The annual...
24/10/2024
Curse of the Sin Eater Used DaVinci Resolve Studio and Blackmagic Cloud for End ...
24/10/2024
Michael Shinn Named Executive Director of Boston Conservatory at Berklee Shinn, who served as the Conservatory's dean of music for six years, has been int...
24/10/2024
Artificial intelligence will be the driving force behind India's digital transformation, fueling innovation, economic growth, and global leadership, NVIDIA ...
24/10/2024
24 Oct 2024
VEON's Jazz Launches FikrFree: An AI-Powered Digital Marketplac...
24/10/2024
PARIS & LONDON - OCTOBER 24th, 2024
Technicolor Group, a world leader in visual...
24/10/2024
NESN Continues Unobstructed Views Series of Alternate Broadcasts With Six Bruins...
24/10/2024
Touchdown: Inside the NFL's international strategy and broadcast plans for t...
24/10/2024
SVG New Sponsor Spotlight: AbelCine's Tom Digges on the Growing Trend of Cin...
24/10/2024
Sweet Home, Carolina: How Charlotte Became a REMI Sports Production Hub Leaders from ESPN, FOX Sports, NASCAR, Van Wagner, and SMT discuss their at-home product...
24/10/2024
SVG Sit-Down: USWNT Star Sydney Leroux on Working With DAZN's Team Whistle, ...
24/10/2024
Sony Sports CEO Rufus Hack on the Impact of the KinaTrax Acquisition KinaTrax joins Hawk-Eye, Beyond Sports, and Pulselive under the Sony Sporta umbrella By Br...
You can't get enough of your favorite podcasts-and your favorite creators can't get enough of your listening, either. Many podcasters have turned to Patreon to add an income stream by sharing paid content directly to fans. Starting today, you can connect your Spotify and Patreon accounts to access patron-exclusive podcasts right where you're already listening to your favorite audio content. 
