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Spain against average: challenges and opportunities La Oficina MEDIA Espa a organiza una sesi n informativa con el fin de aclarar varios aspectos relacionados con el funcionamiento del Programa MEDIA en Espa a. Este lunes, 9 de mayo, de 6 a 8 de la tarde, la Middle Office Spain organiza una sesi n informativa con el fin de aclarar aspectos relacionados con este programa. La sesi n tendr lugar en el Auditorio del Ministerio de Cultura, en la calle San Marcos de Madrid.
Desde el punto de vista de la Comisi n Europea, Espa a es uno de los Big Five ( cinco grandes ), junto a Francia, Alemania, UK e Italia. Qu significa esto, y c mo nos afecta esta clasificaci n con respecto al reparto de las ayudas de MEDIA? Despu s de esta reflexi n compleja e interesante, se van a ilustrar y comentar los resultados que Espa a ha cosechado v a MEDIA en los ltimos dos a os.
Desde que MEDIA fue posicionado como uno de los dos Subprogramas de Europa Creativa (junto al otro Subprograma CULTURA), hubo ciertas diferencias en cuanto a los resultados si se compara con a os anteriores. Es necesario analizar estos cambios y averiguar c mo nos pueden afectar no solamente en el presente, sino tambi n con una vista a medio/largo plazo. Si no queremos que Espa a pierda competitividad en el mercado internacional, quiz s conviene aprovecharse m s del Programa MEDIA.
Desde 2014 MEDIA est ubicado en Direcci n General Econom a Digital , mientras que CULTURA se mantiene en la DG Educaci n y Cultura . Esto tiene su significado y tenemos que conocer la visi n de la Comisi n Europea, la instituci n que marca realmente las pol ticas audiovisuales en Europa, con respecto al futuro del sector audiovisual. MEDIA est para aplicar las pol ticas en sus sistemas de ayudas y tendr que adaptarse. Si consideramos que hemos pasado de la Revoluci n Digital a la Evoluci n Digital, es probable que se pueden sacar conclusiones bastante tiles.
Desde hace algunos a os y hasta hoy, el sector audiovisual espa ol vive una transformaci n muy considerable. Con excelentes resultados por un lado y desaf os estructurales por otro, se trata de un panorama complejo, pero desde el punto de vista de la Oficina MEDIA prometedor. La Oficina MEDIA Espa a quiere formar parte de la transformaci n del sector. Para eso, es necesario optimizar la interacci n con sus potenciales clientes e interlocutores institucionales, considerando que hay margen de mejora en este aspecto. Por esto la oficina va a poner en marcha un Plan de Acci n. Durante la sesi n se presentar este plan y se buscar la opini n del sector al respecto, para tener en cuenta posibles sugerencias.
Para participar en la sesi n informativa, es necesario enviar nombre completo y n mero de DNI a este mail.
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