Kodak Finalizes Deals with Hollywood Studios
05/02/2015
Film has long been - and will remain - a vital part of our culture, said Jeff Clarke, Kodak chief executive officer. With the support of the studios, we will continue to provide motion picture film, with its unparalleled richness and unique textures, to enable filmmakers to tell their stories and demonstrate their art.
Kodak has been engaged in broad discussions with prominent filmmakers, studios, independent artists, production companies, and film processors to enable film to remain a fundamental medium. Last July, the studios made known their intent to play a key role in leading this industry-wide effort.
Prior to the agreements being finalized, several highly acclaimed films were produced on film, including Oscar nominees Boyhood, The Grand Budapest Hotel, The Imitation Game, Interstellar, Foxcatcher, Into the Woods, Leviathan, Inherent Vice and The Judge. Additionally, some of the most-anticipated films of 2015 are being shot on Kodak film, such as Star Wars: Episode VII -The Force Awakens, Mission: Impossible 5, Batman v. Superman - Dawn of Justice, Jurassic World, Ant-Man, Cinderella, Entourage, and Trainwreck.
The agreements announced today make it possible for Kodak to continue to manufacture motion picture film while also pursuing new opportunities to leverage film production technologies in growth applications, such as touchscreens for smartphones and tablet computers. This also positions the company to remain the premier supplier of camera negative, intermediate stock for post production, and archival and print film.
With the support of the major studios, the creative community can continue to confidently choose film for their projects, said Andrew Evenski, Kodak's president of Entertainment & Commercial Films. We've been asking filmmakers, what makes a project FilmWorthy.' Their responses have varied from the need for its exceptional depth to its distinctive grain, but overwhelmingly, the answer is the story.' They need film to tell their stories the way they envision them, and hold a strong desire for it to remain a critical part of their visual language. Enabling artists to use film will help them to create the moments that make cinema history. The agreements announced today are a testament to the power of film and the creative vision
of the artists telling them.
About Kodak
Kodak is a technology company focused on imaging. We provide - directly and through partnerships with other innovative companies - hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak
, or like us on Facebook at KodakNow.
About Kodak's Entertainment Imaging Business
Kodak's Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. For more information, visit www.kodak.com/go/motion. Follow us on Facebook , Twitter (@Kodak_ShootFilm
), and YouTube (youtube.com/KodakShootFilm).
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