Erling Hedkvist, sales and business development at manifold technologies, takes a look at some of the main misconceptions about moving to the cloud, and how Field-Programmable Gate Arrays can help broadcasters embrace a future that marries on-demand capabilities with energy efficiency
By Contributor
Published: August 31, 2023
Erling Hedkvist, sales and business development at manifold technologies, takes a look at some of the main misconceptions about moving to the cloud, and how Field-Programmable Gate Arrays can help broadcasters embrace a future that marries on-demand capabilities with energy efficiency
target=_blank title=Share on LinkedIn class=share-linkedin>
In the ever-evolving landscape of technology, certain misconceptions can sometimes hinder the full potential of innovative solutions. One such misconception revolves around the term virtualisation, often narrowly associated with cloud computing and CPU/GPU-based processing.
However, the truth is that hardware virtualisation, as a concept, goes beyond these realms and describes an abstraction of underlying hardware that spans a multitude of computing technologies, be it CPUs, Field-Programmable Gate Arrays (FPGAs), or GPUs. This article delves into the multifaceted world of virtualisation, dispelling myths and exploring the intersections of technology, efficiency, and environmental responsibility.
Misconception 1: Cloud-centric virtualisation When many hear the term virtualisation, their minds often jump to the cloud-a virtual realm where computational tasks are performed using remote servers. While cloud computing is undoubtedly a significant application of virtualisation, it's essential to recognise that it isn't confined to the cloud. At its core, hardware virtualisation involves abstracting the hardware itself, hiding the physical characteristics of the computing platform and allowing for an application to seamlessly operate across a number of host machines with the help of a hypervisor. This concept holds true across different hardware technologies, whether it's CPUs, FPGAs, or GPUs.
Broadening the horizons of virtualisation Imagine a scenario where the same level of hardware abstraction that powers cloud computing is applied to other hardware technologies. This opens doors to enhanced flexibility and scalability across industries. For instance, in the context of broadcast technology, such as that developed by manifold technologies, virtualisation can lead to efficient resource allocation, flexible and automated workflows, and streamlined operations. It's crucial to break free from the misconception that virtualisation is solely about the cloud; it's about leveraging the power of abstraction across the technological spectrum.
Misconception 2: The green cloud' The allure of the cloud's environmental benefits is hard to ignore. The idea that workloads can be spun up or down on demand, minimising energy consumption, seems like a step towards a greener future. However, there's a caveat that often goes unnoticed. Most cloud services rely heavily on CPU-based processing, which consumes significantly more power compared to other technologies, such as FPGAs. The assumption that shifting to the cloud inherently reduces carbon footprint neglects the energy-intensive nature of CPU-driven workflows.
Energy efficiency and processing dynamics Herein lies the conundrum: environmental consciousness and computational efficiency are not always aligned. While the cloud's on-demand nature is beneficial, it's equally vital to consider the energy demands of the technologies underpinning these services. Enter FPGAs-an alternative that combines the benefits of on-demand functionality while being up to 20x more power efficient than CPU-based processing. Broadcasters and technology providers, like manifold technologies, can harness FPGA-based virtualisation to achieve the best of both worlds: reduced power consumption without compromising the performance for broadcast live production workflows.
The quest for ideal solutions Efficiency and effectiveness are the cornerstones of technological progress. The pursuit of an ideal solution involves finding the sweet spot between on-demand functionality and processing efficiency. As FPGAs demonstrate their prowess in energy-efficient processing, the industry can recalibrate its focus. The synergy between virtualisation and FPGA technology can redefine how broadcasting, business development, and environmental responsibility intersect. This marriage of abstraction and efficiency paves the way for unprecedented innovation in live production broadcast technology.
Shaping the future: From misconceptions to reality In conclusion, hardware virtualisation is a concept that transcends the confines of cloud computing and CPU/GPU processing. It is the art of abstracting all types of hardware to achieve greater efficiency and flexibility. As we navigate the intricacies of technology and environmental responsibility, it's imperative to critically assess the underlying assumptions. Shifting towards greener practices demands a holistic understanding of the energy dynamics inherent in various hardware technologies. By embracing FPGA-based virtualisation, industries like live production broadcasting can embrace a future that marries on-demand capabilities with energy efficiency, ultimately driving progress and redefining possibilities.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Erling Hedkvist, sales and business development at manifold technologies, takes a look at some of the main misconceptions about moving to the cloud, and how Field-Programmable Gate Arrays can help broadcasters embrace a future that marries on-demand capabilities with energy efficiency
