
--
Canon U.S.A., Inc., a leader in digital imaging solutions, has been showcasing modern day rebels through the Rebel With A Cause campaign in honor of the 25th anniversary of the first EOS Rebel SLR camera. To celebrate the culmination of the project, Canon hosted a contest to find a real life rebel and is excited to announce that animal shelter advocate and photographer Guinnevere Shuster was selected as an individual that showcases that there truly is a rebel in all of us. To build awareness of the overcrowding within shelters and the 3,300 animals euthanized each day*, Guinnevere captured a dogs best day with shelter dog, Willa. The full #WillasBestDay film, shot entirely on Canon EOS Rebel T6i DSLR cameras, can be seen following, with a call to action for families to adopt.
#WillasBestDay film, shot entirely on the Canon EOS Rebel T6i DSLR
Four years ago, I started photographing shelter dogs. With millions of animals still in shelters looking for their forever home, I wanted to try and make a difference and do my part to change people's opinions of animal shelters and their residents, said Shuster. It's been amazing working with Canon to change the portrayal of shelter animals by showcasing how to use photography to capture dogs in their natural state, having fun, rather than the stereotypical pictures that show shelter animals behind bars.'
Throughout the video, Guinnevere can be seen photographing Willa enjoying her best day - in a room filled with toys, playing with bubbles, drinking water from a golden toilet and feasting like a Queen on animal-friendly treats and meats. To help bring further awareness, Guinnevere also partnered with Dogs of Instagram on a series of posts to advocate for Willa's adoption.
Canon is pleased to stand alongside Guinnevere Shuster, the winner of our consumer contest and Canon's final Rebel With A Cause, and share her story as she advocates for shelter animals, said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. Guinnevere embodies the modern rebel in the world today and shares a passion that many share around the country. Using her passion for photography, Guinnevere aims to make a difference by finding shelter dogs their forever homes.
The runners up from Canon's consumer contest include Christopher Matthew, founder of the G.R.O.O.M. project, who gives haircuts to the less fortunate; Lauren Bianco, a developmentally disabled wildlife photographer who works with Angela's House, a home and agency for medically frail children; Pablo Rene Anzueto, who founded Wheels of Hope to renovate bicycles for people in third world countries; and Ken Casparis, who documents individuals of the LGBTQ community with Stories For Love. You can see more about their projects here: http://Canon.us/5sh8.
In late 2015, Canon launched Rebel With A Cause, a campaign designed to profile modern day rebels who challenge convention in their own unique way, shown through the eye of a Canon EOS Rebel DSLR camera. American Daredevil Nik Wallenda, the first and only person to walk a tightrope across Niagara Falls and the Grand Canyon, encouraged an unexpected group of people to check items off of their personal bucket lists (video here). In February 2016, Canon continued Rebel With A Cause, with GRAMMY winning producer Swizz Beatz. Aiming to showcase artistic talent that may have otherwise fallen under the radar of the art community through #TheUnknowns, Swizz worked to curate an art show for the world to see on the facades of museums in New York City, followed by a gallery event at Sotheby's Auction House and an online auction (video here). In October, Canon worked with YouTube video creator and anti-bullying advocate Anna Akana who, along with The Groundlings comedy troupe, worked with bullied teenagers ranging in ages from 13 to 17 to teach them how to use the power of comedy to face their fears and confidently use their personal experiences as the basis for their own comedic material (video here).
# # #
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015 and is one of Fortune Magazines Worlds Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Companys RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
About Guinnevere Shuster
Guinnevere Shuster photographs shelter animals to bring to life their vibrant personalities in hopes of increasing their chance of getting adopted. Her photographs show the animals in their natural state, having fun, rather than the stereotypical pictures that show shelter animals behind bars as creatures that are unwanted and need to be pitied. To date, she's photographed over 7,500 animals and in 2015 the Humane Society of Utah placed 11,318 animals in homes. Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners
*Statistic provided by American Humane Society,
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...