Amazon.com Commences the Holiday Cheer with 05 Holiday Toy List

Amazon.com Commences the Holiday Cheer with 2015 Holiday Toy List

Choose from more than a thousand gifts for kids, hand-picked by Amazon toy experts

Enjoy daily deals on Holiday Toy List products, including items from top brands such as Disney, Fisher-Price, Green Toys, Hasbro, LeapFrog, Mattel, Nickelodeon, and Star Wars

SEATTLE--(BUSINESS WIRE)--Oct. 15, 2015-- (NASDAQ:AMZN) - Amazon.com today announced its 2015 Holiday Toy List (www.amazon.com/holidaytoylist), a curated list of more than a thousand of the hottest products for kids of all ages and interests. Amazon toy buyers and editors searched far and wide to produce this robust selection of gifts, which includes everything from the most popular items to unique specialty toys. In addition to highlighting Mom Picks and Kid Picks, the Holiday Toy List also features new trend-focused categories - STEM, Movie Favorites, Retro, and Toys That Go.

STEM toys such as the Meccano MeccaNoid G15 KS and Thames & Kosmos Remote-Control Machines: Space Explorers Science Kit continue to grow in popularity as they are introduced to customers through the STEM Toys & Games Store. There is also a lot of buzz around Star Wars this year, with the Star Wars Legendary Jedi Master Yoda and Play-Doh Star Wars Millennium Falcon already big hits with customers. Dinosaur toys are on everyone's list thanks to Jurassic World and the upcoming Good Dinosaur movie, including the Playskool Heroes Jurassic World Dino Tracker and WowWee MiP Robot Miposaur. Even with all of the innovative toys available today, retro products like the Spirograph Deluxe Design Set and Radio Flyer Deluxe Steer and Stroll Trike are as hot as ever.

We are super excited about the products featured on our Holiday Toy List this year, from popular STEM toys that educate and inspire the young scientist to our favorite movie characters that ignite the imagination in your aspiring actor or author, said Eva Lorenz, Category Leader of Toys & Games for Amazon.com. The Holiday Toy List, which now features Amazon Wish List functionality and even more editorial content, makes shopping easier for parents and gift-givers so they can spend more time with their loved ones during the busy holiday season.

Amazon is offering daily deals on Holiday Toy List products this year, including items from top brands such as Disney, Fisher-Price, Green Toys, Hasbro, LeapFrog, Mattel, Nickelodeon, and Star Wars. This year, customers can also create Amazon Wish Lists for sharing with family and friends, add products to existing Wish Lists, or add products directly to their cart - all while shopping the Amazon Holiday Toy List. In addition, customers can shop the full Holiday Toy List using intuitive search filters like brand, age, price range, and discount, to find exactly what they are looking for.

Some of the anticipated best-selling toys and games for this holiday season include:

Playskool Sesame Street Play All Day Elmo

Crayola Easy Animation Studio

Paw Patrol - Paw Patroller

Girl Scouts Cookie Oven

Syma X5C Explorers 2.4G 4CH 6-Axis Gyro RC Quadcopter With HD Camera

WowWee MiP Robot Miposaur

Star Wars The Force Awakens Kylo Ren Deluxe Electronic Lightsaber

Fisher-Price Bright Beats Dance & Move BeatBo

Fisher-Price Nickelodeon Blaze and the Monster Machines Super Stunts Blaze

Barbie Pop-Up Camper Vehicle

Frozen Sing-A-Long Elsa Doll

Magic: The Gathering Arena of the Planeswalkers Game

Hot Wheels Ultimate Garage Playset

Anki OVERDRIVE Starter Kit, available through the new Amazon Launchpad program for startups

View-Master Virtual Reality Starter Pack

Miles From Tomorrowland Stellosphere

Playmation Marvel Avengers Starter Pack Repulsor

Customers can also discover toys available exclusively from Amazon on the Holiday Toy List, including:

Disney Frozen Anna Doll, Sven and Sleigh Gift Set

Disney Frozen Karaoke

Monster High Draculaura Collector Doll

Learning Resources New Sprouts Complete Play Food Set

Learning Resources Pretend and Play Cash Register, Pink

Fisher-Price Little People Disney Princess Musical Dancing Palace Gift Set

Fisher-Price Thomas the Train Wooden Railway Christmas Crossings

Zoomer Kitty, Midnight

FurReal Friends Flurry, My Baby Snow Leopard Pet

Lincoln Logs Lake Union Lodge Toy

Tinker Toys Little Constructor's Building Set

K'NEX 100 Model Imagine Building Set

McFarlane Toys Halo 5: Guardians 10 Spartan Locke Figure (Un-Helmeted Version)

Baby Genius Musical Train

Customers who shop the Holiday Toy List will find the same tools and helpful information they have come to know and love from Amazon, including fast and free shipping options - unlimited Free Two-Day Shipping with Amazon Prime and Prime Free Same-Day Delivery in 14 metro areas - millions of helpful customer reviews, best-sellers, and personalized product recommendations. For more information on the 2015 Holiday Toy List, please visit www.amazon.com/holidaytoylist.

Photos Available: https://www.amazon.com/clouddrive/share/dgZWCvZxKXx8fKRjWVwbCGdV97iSqwhpjdZxdPyL2as

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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