Sony Pixel Power calrec Sony

NAB 05 Portends Major Changes In the Air

09/04/2015

NAB 2014 photo: Thomas Ingeldew of Long Run Productions gets a close look at Panasonics TH-98LQ70U 4K display. Note: That is the actual image on the display it is not simulated.

ALEXANDRIA, VA. The annual pilgrimage to the southwestern desert is upon us again, and I anticipate much to see at the big show. It turns out that 2015 may be one of the more pivotal years in the broadcast industry, due to the accelerating pace of technology.

Back in 2000 or so, the big theme at the NAB was convergence, which at the time meant a future when television and computers would somehow be merged into a new world of television acquisition, management, distribution and consumption. That new world is now all around us, and the results are not necessarily what broadcasters wanted.

For one thing, the merging of television with computer networks led to smartphones and their wireless infrastructure that is quickly consuming the broadcast spectrum broadcasters use for their livelihoods. For another, the expanding capabilities of modern equipment means that there are features built into our gear that we haven't yet figured out how to use.

That said, this year's NAB Show stands at a possibly unique turning point for several reasons. Let's take a look at those reasons.

In the U.S., over-the-air broadcasters currently use the ATSC 1.0 system. This works reasonably well for fixed home reception and an add-on called ATSC-M/H works decently enough for mobile and other challenging reception conditions. However, not all broadcasters use ATSC-M/H, so many broadcasters simply ignore a possible audience of mobile viewers.

Last year saw multiple tests of proposals for an ATSC 3.0 system, all of which have considerably better reception in challenging environments than ATSC-M/H. Furthermore, the proposals for ATSC 3.0 are all compatible with 4K/UHD transmission, which can display video with four times the resolution of today's HD broadcasts.

Although there is not a final standard for ATSC 2.0 yet, the 2015 NAB Show will have an extensive display of proposed technologies for ATSC 3.0. If you are a broadcaster, you simply have to stop by at least some of these companies and organizations to see what it's all about. It is where television must go if it is to remain relevant to OTA viewers. An interesting benefit of the current ATSC 3.0 proposals is that they look pretty attractive to international broadcasters as well. In other words, it may be possible in our lifetime to have a single television system that unifies nearly the entire world.

NAB 2014 photo: Adam Knight of Red Element Studios tries out the Blackmagic Studio Camera.

Related ATSC 3.0, yet different, is the push to 4K/UHD resolution. There are a few people out there who say that 4K is a stop-gap and that 8K should be the real destination, as well as some who say that HD is good enough and we can benefit more cheaply by increasing the internal processing of our television systems from 8-bit to 10- or 12-bit processing. Regardless of how this ultimately resolves, 4K televisions are now being sold to the public for prices that are a modest increase over similarly sized HD televisions. Why buy 1,920 x 1,080 when you can get 3,840 x 2,160 for 15-percent more?

In addition to the viewing end, all major camera manufacturers are selling cameras that shoot 4K video, at all quality levels from consumer to film producers. Like the televisions, these cameras (and their associated lenses) sell for a modest premium over the cost of their HD cousins. Considering you buy a camera to last for a few years, it is getting increasingly hard to think about buying an $8,000 HD camera when you can get a similar 4K camera for $9,000. One vice president at a well-known camera manufacturer privately told me that he recommended that his company stop building professional HD cameras and switch to 4K models only.

Talk about convergence between television and computers this year, you can expect a lot of talk about IP connectivity for video products. You can now buy an entire studio worth of gear that interconnects using IP technology, which has major connotations both good and bad.

On the good side, IP technology is common, cheap, reliable and used by nearly everyone. Its ubiquity means that there are strong standards and many IP network components are as close as your nearest Best Buy and Home Depot stores. The cable for it is common and cheap, and it has lots of conductors that can be used for alternate purposes, such as powering remote devices.

On the other hand, connecting video products via IP means that each device is on a network with an IB address. If that network connects to the public Internet, then there is a possibility that the system can be hacked, tampered with and hijacked. Imagine all the mischief if hackers broke into the video systems at the Olympics or Super Bowl. Or presidential address. Obviously, work needs to be done to make security foolproof when using IP-connected video gear.

How promising is interconnecting components using Cat-6 cable and IP network topology? There's already demos showing that such a system can be used for uncompressed 4K video, and that's a LOT of data.

NAB 2014 photo: Many NAB attendees found DJI's Phantom Vision 2 QuadCopter to be photogenic.

And forgive us journalists for droning on about drones. Drones for television and film production will be all over at the NAB Show, particularly at the new Aerial Robotics and Drone Pavilion. The new exhibit area is located in the South Upper Hall of the Las Vegas Convention Center. According to the NAB, the Aerial Robotics and Drone Pavilion will feature dozens of aerial robotics companies, a flying cage, a demonstration area with seating and daily sessions.

In the U.S., the Federal Aviation Administration has been slow to allow drones for commercial use.
LINK: http://www.tvtechnology.com/news/0110/nab--portends-major-changes-in-t...
See more stories from tvtechnology

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

19/04/2025

SDVI Earns Both Product and Project of the Year Awards at...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...

19/04/2025

Ateliere Announces CEO Transition

Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...

19/04/2025

Marshall CV574 Miniature 4K UHD Camera Revolutionizes Off...

As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...

19/04/2025

Lightware Launches Dual Screen Extended Desktop Taurus

A next-generation collaboration device that redefines connectivity for meeting environments Lightware, an industry-leading manufacturer of signal management so...

19/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for N...

Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...

19/04/2025

Appear and NBCUniversal Win Project of the Year at NAB Sh...

Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...

19/04/2025

Deity Microphones Announces The Deity THEOS DIFB at NAB 2...

Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...

19/04/2025

LiveU IQ Technology Delivers Breakthrough Network Perform...

A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...

19/04/2025

BitFire Wins 2025 NAB Show Project of the Year and Produc...

BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...

19/04/2025

BitFire Wins Three Top Awards at 2025 NAB Show

BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...

19/04/2025

Moments Lab and Satisfaction Group Form Unique Strategic...

AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...

19/04/2025

The Infrastructure of Creative Flow DigitalGlues creative...

As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...

19/04/2025

Miri Technologies Wins Two Prestigious Awards for X510 Bo...

Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...

19/04/2025

Tablo Adds 45 New FAST Channels From Warner Bros. Discovery

CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....

19/04/2025

Court Overrules FCC's $57 Million Fine Against AT&T

In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...

19/04/2025

FCC Chair Carr Blasts Comcast Over MSNBC Coverage

WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...

19/04/2025

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...

18/04/2025

Everyone Is Cordially Invited to Celebrate Queer Joy in The Wedding Banquet

Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...

18/04/2025

U.S. Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

TV News Outlets See March Spike in Social Media Usage

Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....

18/04/2025

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition. By Maddie...

18/04/2025

Boston Conservatory Alums Bring Real Women Have Curves to Broadway

Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...

18/04/2025

UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs

WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...

18/04/2025

Federal Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement

PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...

18/04/2025

Netflix Reports Strong Q1 Revenue, Operating Income

Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...

18/04/2025

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile Units from NEP Group, Game Creek Video

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...

18/04/2025

EVS's Sbastien Verlaine on U.S. Expansion, Next-Generation Products

EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...

18/04/2025

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...

18/04/2025

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...

18/04/2025

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remote-Production Models in U.S., Canada

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...

17/04/2025

The Ugly Stepsister: A Cinderella Body Horror Story That Will Leave a Crowd in Shambles

Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...

17/04/2025

Why Resilient GPS (R-GPS) Matters for US Military Superiority: We Must Address GPS Vulnerabilities

R-GPS gives warfighters a decisive battlefield advantage by punching through adv...

17/04/2025

What NAB told us about the future of media tech

This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...

17/04/2025

Changing Sustainable Production in Wales and Beyond

class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...

17/04/2025

Roku to Collaborate with Adobe on Real-Time Customer Data

SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...

17/04/2025

IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...

17/04/2025

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show Brie Clayton April 17, 2025 0 Comments Left to right, Geoff Stedman, CMO, SDVI...

17/04/2025

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions with AJA

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...

17/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0 Brie Clayton April 17, 2025 0 Comments Image: The Calrec True Control 2.o on ...

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...

17/04/2025

MyFree DirecTV Adds 8 NBCU Channels

DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....

17/04/2025

GameChanger Launches in the U.S.

LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...

17/04/2025

IBCAP Launches Automated VOD Monitoring and Takedown System

DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...

17/04/2025

Pixalate: Roku Continues to Dominate U.S. CTV Device Market

Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...

17/04/2025

Edward J. Lewis III Named Senior Vice President of Institutional Advancement

Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...

17/04/2025

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...

17/04/2025

Tribeca Festival 2025 Announces TV and NOW Lineup

April 17th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces TV & NOW Lineup World Premieres and Exclusive Cast Panels with Apple TV '...

17/04/2025

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clients, How Industry Trends Impact Workflows

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...