
Welcome to the first of many Q&A type blog posts from the Intellectual Property Management group here at Iron Mountain!
Now you can hear firsthand from our experts in IPM about issues and processes I think are most important to you all based on your comments and our most popular blog pages. Feel free to add in any additional questions in the comment section if we don't cover them in the blog post itself.
Today I sat down with John Trotti, our contracts expert, to discuss the difference between a Three Party Escrow Agreement and the Master Three Party Agreements for both Developers and Licensees.
1. What are the major differences between a Three Party and a Master Three Party Agreement?
A Three Party agreement is signed by the escrow agent, the developer (depositor), and the licensee (beneficiary). The agreement only supports one escrow account and no additional parties may be enrolled into the account. Master Agreements come in 2 varieties: the Master Beneficiary Agreement and the Master Depositor Agreement.
The Master Beneficiary Agreement is an agreement between the escrow agent and the licensee. The licensee may enroll developers into the agreement using an enrollment form. The enrollment form is signed by all of the parties and incorporates the terms of the master agreement as decided on between the parties. In effect, each enrollment becomes a separate agreement between all 3 parties. Under the Master Beneficiary Agreement, each enrollment of a developer creates a new escrow account so that each developer's escrow materials is maintained separately.
The Master Depositor Agreement is very similar to the Master Beneficiary Agreement, but there are some important differences. Under a Master Depositor Agreement, the developer and the escrow agent sign a master agreement. Licensees may be enrolled into the account using an enrollment signed by all of the parties which incorporated the terms of the master agreement. In contrast to the Master Beneficiary Agreement, multiple licensees can be added to the same escrow account. This is a big practical benefit to a developer because they can put one set of materials in escrow and support multiple licensees. In addition, the Master Depositor Agreement can support multiple escrow accounts. What this means is that a developer has 3 suites of products. A Master Depositor Agreement would allow the developer to set up 3 corresponding accounts and enroll licensees into each account as needed.
2. What are the benefits of using a Master agreement as a developer and as a licensee?
For both developers and licensees, the main advantage is that the master party has an opportunity to pre-negotiate the terms to meet their legal and business needs. In practice, the enrollments into master agreements typically have much less negotiation and review than a 3 Party Agreement so that can help streamline deal closure. In many cases, the enrollment is simply signed by all of the parties without any negotiation. Also, in aggregate the fees for the Master Agreement are cheaper than for multiple 3 Party Agreements.
From a strictly developer perspective, one of the big advantages of the Master Agreement is its flexibility and scalability. The Master Agreement, as mentioned, can support multiple escrow accounts which correspond to product suites of custom code. In addition, one account can support multiple enrollees so it's less burdensome for the developer to support their escrow obligations. For instance one set of material in an escrow account could support 5 enrollees rather than the developer having to submit 5 sets of duplicate materials to support the same number of licensees.
From a strictly licensee perspective, the major advantage of the Master Agreement is that it is scalable across any organization. The typical master beneficiary is a larger or growing company and it can be difficult to manage software acquisition in such an environment. Obtaining a signature for enrollment into the Master Beneficiary Agreement is a relatively easy action item compares to a negotiation of a separate 3 Party escrow agreement. The escrow enroLlment can be added to procurement or IT checklist to help ensure internal compliance with risk mitigation procedures.
3. What is the best approach to negotiate the terms in my Master Agreement?
Master agreements can remain in effect for years so it's important to keep the terms of the Master Agreement general and avoid specific references to licenses or license provisions that may change over time of from enrollee to enrollee.
During the enrollment process there is an opportunity to make some adjustments to include appropriate references or other terms (see next question). The other thing to bear in mind is that while the master should reflect the master party's legal and business needs, the agreement shouldn't become too one-sided. Aside from potentially poisoning the trust between the licensee and the developer in the final stages of closing the licensing deal, a one-sided master could trigger requests for significant edits or a stand-alone 3 Party Agreement which defeats the primary benefit of the Master 3 Party.
4. Can I modify my Master Agreement for Individual Developers or Licensees?
The Master agreement should be kept as general as possible to preserve its flexibility (as mentioned above). However, the terms of the Master Agreement may be amended to add to a particular party in the enrollment. Remember that the enrollment creates a separate agreement between all 3 parties that incorporate the terms of the underlying Master Agreement. It's a fairly straight forward process to incorporate select amendments within the enrollment form. Common edits include changes to the release provisions to align them with the license agreement and sometimes choice of law or dispute provisions.
5. If I am a
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...