Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement Comscore Campaign Ratings (CCR) Now Encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization
New York, NY, February 22, 2024 - In a groundbreaking advancement for the advertising industry, Comscore (NASDAQ: SCOR), a global leader in planning, transacting, and evaluating media across platforms, today unveiled a significant update to its Comscore Campaign Ratings (CCR). This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
With the introduction of Comscore Campaign Ratings Local (CCR Local), Comscore has effectively bridged the last gap in cross-platform ad measurement, offering advertisers the tools needed for true reach and frequency optimization across the top 100 US local markets, with full coverage of all other local markets to follow. This expansion paves the way for complete local market coverage, revolutionizing how advertisers can harness data for precise, in-flight campaign adjustments across all media types.
With the vast majority of goods being purchased locally, it is critical for brands to incorporate their linear TV ad exposure into their digital strategies and vice versa. With the CCR localization feature, advertisers will be able to optimize their campaigns with precision at the market level to more effectively drive downstream performance outcomes.
Comscore has delivered a true cross-platform solution that measures audiences at the hyper-local level, enabling our clients to advertise nationally and optimize locally, said Steve Bagdasarian, Comscore Chief Commercial Officer. Advertisers need measurement partners who can address the scale of where their audiences are. We're building enterprise-level cross-platform measurement that offers advertisers the ability to seamlessly measure and optimize against their intended audiences with speed and accuracy, whether it is programmatically, directly, nationally or locally.
The Trade Desk will be the first demand-side platform to integrate CCR Local market reporting, giving The Trade Desk's clients access to expanded insights to help measure data-driven campaigns powered by Comscores unparalleled local market coverage.
The average household has become more crowded with devices and platforms, so marketers need the best data and insights to help ensure the most impactful advertisements, says Ben Sylvan, VP of Data Partnerships at The Trade Desk. Comscore's new offering has the insights to help our clients make the most out of their media investment, especially for auto advertisers or political campaigns, where success on the local level is key.
In a year when major tentpole events are driving strategic investment strategy and the cross-platform nature of sports, entertainment and political advertising is ramping up, Comscore empowers advertisers to understand how linear and digital ad spend interact both nationally and within each local market. When existing clients have leveraged CCR Local, they have seen upwards of 28% incremental reach in their CTV buys.
CCR Local is a powerful tool for brands, agencies, publishers, networks, and local station groups. For more information about CCR Local and its integration with Comscore Campaign Ratings, please visit the product home page.
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging, third-party source for reliable and comprehensive cross-platform measurement.
About TTD
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com.
Media
Jenny Mulholland
Broadsheet Communications
press@comscore.com
Europe Stories
07/09/2024
The IBC Talent Programme will look at how the industry can collaborate to foster new talent, make training more accessible, and develop common standards for div...
07/09/2024
The non-profit association aims to reduce risks and support trust in media, in the face of increasing threat levels
By Matthew Corrigan
Published: September ...
06/09/2024
The highly anticipated opus from director Quentin Tarantino doesn't disappoint. It's a typically outrageous conglomeration of comedy and shock laced wit...
06/09/2024
Cinema, the most voyeuristic of mediums, is uniquely placed to convey both the act of surveillance and the psychology of the surveilled. In Seberg, director Ben...
06/09/2024
In February 2019, director J.J. Abrams called Cut! for the last time during principal photography of the ninth chapter of the long-running Star Wars saga. Sta...
06/09/2024
In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task is doubly important...
06/09/2024
Having photographed episodes of the Showtime horror drama Penny Dreadful's second and third seasons, John Conroy, ISC was eager to reteam with showrunner Jo...
06/09/2024
The psychological thriller Homecoming returns for its sophomore season with fresh twists, nail-biting cliff-hangers, and more of the unnerving cinematography th...
06/09/2024
Based on the series of novels by Eoin Colfer, the feature Artemis Fowl finds its namesake a precocious, hyperintelligent 12-year-old boy (played by Ferdia Sha...
06/09/2024
Vincent lives in Los Angeles, Anthony in New York City. They met on a dating app and have been talking for months, but the physical distance between them has ke...
06/09/2024
What are we going to talk about today? cinematographer Anastas Michos, ASC, GSC asks almost immediately after answering his phone. It's late July when Pana...
06/09/2024
The recent features and bear a number of similarities. Chief among them: Both were shot by cinematographer Hillary Spera. Each story also exists in the realm of...
06/09/2024
Angeliena follows the adventures and self-discovery of its namesake heroine (played by Euodia Samson), a lovable parking attendant who harbors dreams of traveli...
06/09/2024
Pair a British-born songwriter-director who's collaborated with musicians like Jay-Z with a Romanian cinematographer known for shooting intense dramas, and ...
06/09/2024
It was June 2019 when director Baz Luhrmann first approached cinematographer Mandy Walker, ACS, ASC about collaborating on the new biopic Elvis. I was extremel...
06/09/2024
Based on the best-selling mystery novel of the same name, the feature Where the Crawdads Sing tells the story of Kya (Daisy Edgar-Jones), a young woman who grew...
06/09/2024
Ross Video details the opportunities for local TV news stations to tell stories from the US election in a truy local voice
Sponsored Content
Published: Septe...
06/09/2024
The awards are open to IBC2024 show exhibitors and offer a valuable platform for companies to raise awareness of the new products and solutions they will be lau...
06/09/2024
Steve Belford, enterprise innovation architect at Channel 4, talks to TVBEurope about the broadcasters aim to be as well known for its approach to innovation as...
06/09/2024
In a remarkable fusion of music and visuals, the melody of the Indian National Anthem has been reimagined by Grammy Award-winning artist Ricky Kej. In this stun...
06/09/2024
Anybus Defender Product Launch Webinar 06 Sep 2024 at 00:00
By Richard Grund
Product News
Anybus
In todays increasingly digital and interconnected worl...
06/09/2024
Tyrell's Cloud-Based Video Service Bundles Cinegy Capture PRO and Cinegy Multiviewer
Munich, 6th September 2024 Cinegy, the premier provider of software ...
06/09/2024
Partners with System73 for new optimisation service for broadcast-grade content delivery
Lower reliance on physical CDNs results in lower costs and total energ...
06/09/2024
The series will return to four episodes a week from Friday September 20th
Who will escape the flames? | Fair City | RT One & RT Player
This month marks a ...
06/09/2024
How will you Culture Night with RT ?
RT Radio 1: Sunday Miscellany Special f...
05/09/2024
Nina Sosanya, Samantha Womack, Hugh Quarshie, Patrick Robinson and many more joi...
05/09/2024
This year, 15 honours will be bestowed upon 35 individuals and organisations
By Jenny Priestley
Published: September 5, 2024
This year, 15 honours will be...
05/09/2024
August was red-hot! MPC broke the internet with the release of three highly anti...
05/09/2024
Mr Bigstuff scores big: Danny Dyer and Ryan Sampson return for second series of ...
05/09/2024
Joe Lycett unveiled as host of inaugural Sky Arts Awards on 17 SeptemberThursday 5 September 2024
It has today been revealed that comedian, activist, presenter...
05/09/2024
Security Essen 2024: Sichere kritische Infrastruktur und Loss Prevention mit inn...
05/09/2024
Wuppertal September 5, 2024
Tilke Engineers & Architects, Riedel Group, and Lo...
05/09/2024
The Hongcheon Culture and Arts Centre serves the South Korean city of Hongcheon-gun. Opened in 1995 the Centre comprises a theatre, small auditorium and exhibit...
05/09/2024
Arvato Systems Becomes Partner of PTC
Digital Solutions for the Manufacturing Industry
Arvato Systems will offer customers and potential customers digital so...
05/09/2024
Apple Arcade is adding eight new games to its evolving collection of more than 200 fun titles. From exhilarating deck-building games to competitive sports title...
05/09/2024
Video patch cable 4K SC-Vector PLUS 0.8/3.7 DZ: Ideal for on the go - double shi...
05/09/2024
Facebook
Twitter
LinkedIn
Working together to reduce the environmental imp...
04/09/2024
UKTV today announces the acquisition of Hotel Portofino (2 x 6x60') for U an...
04/09/2024
From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...
04/09/2024
Cinematographer Anna Smoro ov , ASK's credits include the feature N m tajemstv (aka Suppressed), which played at the 2023 Camerimage International Film Fe...
04/09/2024
Slovenia's OB provider DVB Production is the first European customer to deploy Calrec's all-IP Argo S and ImPulse1...
04/09/2024
Calrec scoops third Argo win with NAB Show Product of the Year 2024 Award for tailored version of Argo S...
04/09/2024
Deploying BOWs software development kit (SDK), the project aims to bridge the gap between diverse robotic systems, enabling integration and interoperability acr...
04/09/2024
Electro/Mechanical Camera Stabilisation systems, software programmes that aid the editing and creation process, support for LED Volumes production, and the use ...
04/09/2024
Industry professionals will consider best practice in accessibility, inclusion and representation across all aspects of screen production
By Matthew Corrigan
...
04/09/2024
Photo credit: GETTY IMAGES
Press release - 4 September 2024 09:59
Eutelsat ...
04/09/2024
Arvato Systems Expands Top Partnership with Microsoft Once Again
Further milestones of the partnership achieved
Arvato Systems once again receives all six po...
03/09/2024
IP65-Rated Floor Battery Delivers More Power with Reduced Weight.
Anton/Bauer has announced the launch of the VCLX LI 1600. The latest evolution in its award-...
03/09/2024
By embracing IP-native, software-based solutions, service operators and providers can reduce their reliance on outdated hardware, streamline their operations, a...
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement Comscore Campaign Ratings (CCR) Now Encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization 
