2022 Sports Emmys: MLB's Alexander Reyna, Michael Furno on XR and Digital Innovation at the 2021 Home Run Derby MLBs immersive work was awarded a Sports Emmy for Outstanding Digital Innovation By Brandon Costa, Director of Digital
Thursday, May 26, 2022 - 5:07 pm
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Story Highlights
At the 2021 MLB All-Star Game, Major League Baseball teamed up with T-Mobile to launch MLB AR, a new augmented reality app for fans to engage with during the Home Run Derby. The innovative, interactive experience was a hit and now it's a Sports Emmy Award winner. MLB AR | VR Apps took home the statuette for Outstanding Digital Innovation.
At the Sports Emmys ceremony in New York, Alexander Reyna, VP, Design and Innovation, Games, VR, AR, Synthetic Media, and Immersive Content at Major League Baseball and Michael Furno, Senior Director, Production and Development for Major League Baseball share the creative choices made in this project and how their work is aimed at revolutionizing sports experiences.
Those credited on the project included:
Executive Producers
Marc Caiafa, Jamie Leece, Chris Mallory, Robert McGlarry, Bill Morningstar
Senior Coordinating Producer
Douglas Jaclin
Coordinating Producer
Daniel Coldwell
Senior Producer
Steven Heimbold
Producers
Ron Anderson, Paul Calhoun, Zaac Christopher, Dan Clark, Stephen Cox, Edward Di Geronimo, Kamil Durzynski, Geoffrey Erickson, Marc Florestant, Andrew Gomez, Ian Harmand, Brett Kaplan, Vanessa Le, Te Liu, Chris Makris, Matt McEnerney, Matthew Oelbaum, Micah Rollins, AJ Sinker, Dan Trass, Glenn White, Keith Wilson
Senior Directors
Daniel Blanchard, Michael Furno, Jason Hedgcock
Directors
Stephanie Perone, Jeremy Pope, Robert Quist, Alexander Reyna, Jason Schreiber
Senior Associate Producers
Kayla Bliesener, Andrew Dotter, Kenneth C. Prue, Tim Whitney
Associate Producers
Joseph Crawford, Darien Dawes, Alex Fast, Brandon Gil, Aby Michael, Moses Nunez
Associate Director
Nick Nolan
For more of SVG's coverage of the 2022 Sports Emmys, visit SVG's YouTube channel. For more, video interviews and podcasts with experts from across the sports video production industry, visit SVG On Demand.
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2022 Sports Emmys: MLB's Alexander Reyna, Michael Furno on XR and Digital Innovation at the 2021 Home Run Derby MLBs immersive work was awarded a Sports Emmy for Outstanding Digital Innovation By Brandon Costa, Director of Digital 
