
New capabilities enhance usability, security, and operational efficiency for on-prem, cloud, and hybrid workflows
At the 2025 NAB Show (April 6-9, Las Vegas Convention Center, booth W2067), Imagine Communications will debut the latest advances in the company's Aviator Automation platform tailored for modern, dynamic media operations. Since its introduction last year, Imagine's next-generation automation solution has achieved rapid market acceptance currently running over 100 channels at more than a dozen major customers worldwide.
Aviator Automation enables multisite channel origination through a unified platform that manages ground and cloud resources from a single pane of glass. This allows media companies to deploy channels more quickly, scale dynamically based on demand, and operate with greater security and control. Integration with the company's Aviator Orchestrator platform further accelerates deployment and operational agility, enabling users to spin up resources on demand and burst to the cloud when needed. In addition, the platform's ability to control Amagi CLOUDPORT channels via API allows media companies to seamlessly manage both broadcast and FAST channels.
Our customers are facing a two-pronged challenge, as channel playout has become increasingly complex and everyone is under pressure to do more with less, says Brendon Mills, chief product officer at Imagine Communications. In an environment where TCO and OPEX are top of mind, Aviator Automation is the right solution at the right time. It enables customers to use a mix of ground and cloud resources based on economic considerations to efficiently and effectively drive more screens and reach more viewers.
At the 2025 NAB Show, new Aviator Automation features being highlighted focus on enhancing usability, security, and operational efficiency across cloud, on-prem, and hybrid environments. The latest enhancements include role-based access control (RBAC) for user roles and groups, which enable media companies to restrict access and enhance security across their operations. This added layer of control ensures that only authorized users can perform critical actions, helping organizations maintain compliance and protect their workflows.
Imagine will also introduce a new timeline view, a powerful feature that optimizes resource and operator allocation, making it easier than ever to manage regional and multichannel playout scenarios. With the timeline view, operators can visually compare multiple channels simultaneously and observe consistent break structures, providing a clear and real-time heads-up display with alerts and monitoring capabilities. Additional advances include an overhauled playlist UI designed for speed, clarity, and precision giving operators faster navigation, enhanced icons, and a streamlined layout that brings critical controls to the forefront.
Since the launch of Aviator Automation in March 2024, the power of the platform has been demonstrated in numerous real-world deployments. In a recent cloud-based project, Imagine Communications partnered with a major broadcaster to successfully deploy 10 fully integrated broadcast channels in record time without disrupting existing channels. Using Aviator Automation and Aviator Orchestrator, the channels were launched with dynamic scalability, on-demand resource allocation, and full end-to-end workflow integration. The templated architecture of Aviator Orchestrator ensured rapid configuration and consistent deployment across all channels, while Docker containerization provided secure, scalable infrastructure management.
This project highlights the Aviator platform's ability to support complex workflows, reduce deployment time, and meet the evolving demands of hybrid media environments, added Mills. With fully integrated, end-to-end workflows, secure containerized deployment, and seamless control over both on-prem and cloud channels, Aviator gives broadcasters the tools they need to scale operations with confidence and agility.
NAB Show attendees can get hands-on demos of the Aviator Automation and Aviator Orchestrator platforms at Imagine's West Hall location, booth W2607. Further details about Imagine Communications' presence at this year's event are available at imaginecommunications.com/event/nab-2025.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
28/04/2025
Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...
28/04/2025
Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...
28/04/2025
MELBOURNE, Fla., April 28, 2025 - L3Harris Technologies (NYSE: LHX) Chief Financial Officer and Aerojet Rocketdyne President Ken Bedingfield will present at Bar...
28/04/2025
HACKENSACK, NJ LiveU, a global provider of live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus...
28/04/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital's ...
28/04/2025
Ikegami Electronics (Europe) will promote the latest additions to its range of broadcast-quality television production equipment at Broadcast Innovation Day (BI...
28/04/2025
Intinor is once again set to collaborate with its UK partner Zest Technologies at MPTS 2025 (Olympia, 14-15 May 2025). Following the recent launch of key update...
28/04/2025
CJP Broadcast, the UK-based systems integrator specialising in virtual production and broadcast studio design, installation, commissioning and support, will ret...
28/04/2025
The media landscape in the Middle East continues to see a rise in OTT platforms, regional content creation, and expanding viewer expectations, which means the d...
28/04/2025
Clear-Com has announced the appointment of StreamPort Media as its authorized distributor in the Middle East. This partnership will expand access to Clear-Com&...
28/04/2025
nxtedition will showcase its unified production platform at CABSAT 2025, featuring advanced AI automation, open-source integrations and a seamless approach to l...
28/04/2025
nxtedition will demonstrate its story-first production platform at MPTS 2025, highlighting integrated AI Agents, open-source language models, and frictionless c...
28/04/2025
Keepit has teamed with Ingram Micro, a leading business-to-business platform company for the global technology ecosystem, to expand access to Keepit's vendo...
28/04/2025
Ross Video, a global leader in video production technology, is participating in CABSAT 2025, taking place at the Dubai World Trade Center.
CABSAT is the leadi...
28/04/2025
Disguise, the leading platform and solutions provider driving the next generation of visual experiences, has appointed Jake Stone as its Senior Vice President o...
28/04/2025
Lightware, a global leader in connectivity and signal management solutions, is set to return to InfoComm 2025 with a dynamic showcase of industry-first innovati...
28/04/2025
arkona technologies GmbH, provider of cutting-edge IP core infrastructure solutions has announced that its EASY-IP platform is the recipient of Future's Bes...
28/04/2025
TMT Insights wrapped up an award-winning NAB 2025 with two of its high-profile customer engagements recognized with Project of the Year Awards: Content Acquisit...
28/04/2025
Fix Format Issues & Enhance Videos 80% Faster with VideoProc AI - Major Update
Brie Clayton April 25, 2025
0 Comments
VideoProc Converter AI just got ...
28/04/2025
New in Premiere Pro and After Effects at NAB 2025 - Larry Jordan with Kylee Pe a...
28/04/2025
The Text Selector Expression is arguably the most elusive Adobe After Effects Fe...
28/04/2025
Master your music for free with a new desktop app from Brainworx
Brie Clayton April 27, 2025
0 Comments
bx_mastering studio promises free streaming-re...
28/04/2025
LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics C...
28/04/2025
Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C By SVG Staff
Monday, April 28, 2025 - 10:51 am
Print This Story | Subscribe ...
28/04/2025
SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and ...
28/04/2025
A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and...
28/04/2025
Monday 28 April 2025
New research from Sky Sports, released today, shows that w...
28/04/2025
Monday 28 April 2025
To view this content, please enable our use of cookies. To...
28/04/2025
After 20 Legendary Seasons Sky is Hanging Up The Boots of its BAFTA-winning Sports Show. Production of farewell series tees off this summerMonday 28 April 2025
...
28/04/2025
Back to All News
Netflix Celebrates the Creative Tapestry of APAC Films at Tokyo Showcase
Entertainment
28 April 2025
GlobalJapanSouth KoreaIndiaThailandInd...
28/04/2025
Back to All News
Get Ready for Netflix Tudum 2025: The Live Event! Watch the Tr...
28/04/2025
As enterprises increasingly adopt AI, securing AI factories - where complex, agentic workflows are executed - has never been more critical.
NVIDIA is bringing ...
28/04/2025
Agentic AI is redefining the cybersecurity landscape - introducing new opportunities that demand rethinking how to secure AI while offering the keys to addressi...
28/04/2025
Oracle has stood up and optimized its first wave of liquid-cooled NVIDIA GB200 N...
27/04/2025
It's with deep regret that we share the passing of our dear friend Bruce Logan, ASC.
Bruce was not just a collaborator-he was family. He worked with us at ...
27/04/2025
Back to All News
KAULITZ & KAULITZ - Launch date and first look for season 2
Entertainment
27 April 2025
GlobalGermany
Link copied to clipboard
KAULITZ & ...
27/04/2025
Back to All News
Senna Wins Best Series Creator Category At The 2025 PLATINO Awards
Entertainment
27 April 2025
GlobalBrazil
Link copied to clipboard
This...
27/04/2025
Back to All News
Masterclass With Creative Team Behind Adolescence Takes Filmma...
26/04/2025
NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....
26/04/2025
WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....
26/04/2025
NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...
26/04/2025
Cobalt Scores a Trifecta of Awards at NAB 2025
Brie Clayton April 25, 2025
0 Comments
Company adds another Best of Show and two Product of the Year tr...
26/04/2025
FilmLight Colour Awards welcomes 2025 entries
Brie Clayton April 25, 2025
0 Comments
Entries open from 1 May 31 July to colourists on any grading pl...
26/04/2025
Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...
25/04/2025
Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...
25/04/2025
Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...
25/04/2025
Agile Content joins forces with Tiscali to introduce a new platform in Italy, of...
25/04/2025
The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media.
The chosen tagline TVaaS your way enca...
25/04/2025
A Fully Managed Solution That Maximizes Revenue for North American Operators Whi...