Sony Pixel Power calrec Sony

Criadores latino americanos mostram sua criatividade com podcasts em vdeo

07/06/2023

Muitos apresentadores de podcast est o se aproximando dos f s de uma nova maneira: por meio do v deo. Os podcasts em v deo oferecem uma uma dimens o extra de interatividade e proximidade, permitindo que os ouvintes observem as rea es ou prestem aten o no ambiente onde o apresentador est . Alguns criadores est o at animados em se vestir e mostrar seus melhores looks.

A mudan a para podcasts em v deo est ocorrendo em todo o mundo e, especificamente no mercado latino americano, alguns dos podcast favoritos do p blico est o trazendo essa nova camada para seus programas.

A criadora mexicana Roberta Woodworth, cujo podcast LIBRE&LOCA traz temas ntimos e pessoais, como amor pr prio e m goas, uma dessas criadoras que est fazendo experi ncias com v deo em sua mais nova temporada. O programa Escuela de Nada, criado por tr s amigos venezuelanos radicados no M xico, tamb m est adotando o v deo como uma nova maneira de se conectar com os ouvintes. E h ainda o criador mexicano multifacetado Juanpa Zurita, que introduziu o v deo na segunda temporada de seu podcast original do Spotify, No Hagas Lo F cil.

Enquanto isso, alguns podcasts j est o usando o recurso de v deo desde o in cio. O podcast brasileiro Spotify Original Carona Podpah, com Igor Cavalari (Ig o) e Thiago Marques (Mitico) do Podpah, estreia no Spotify em 7 de junho e incluir v deos em seus epis dios semanais. O programa acompanha os apresentadores enquanto eles entrevistam convidados dentro de um carro, tornando o v deo uma parte essencial do podcast.

Conversamos com Roberta, apresentadora do Libre & Loca, Juanpa, apresentador do No Hagas Lo F cil, Chris Andrade, fundador e co-apresentador da Escuela de Nada, e Ig o e Mitico, anfitri es do Carona Podpah, para saber como o v deo est revolucionando seus podcasts.

O que mais o empolga na ideia de ter o recurso de v deos em seu podcast? Ig o & Mitico:O Podpah nasceu como um podcast em v deo e o p blico sempre gostou muito desse aspecto fomos o podcast mais ouvido no Spotify no Brasil em 2022 e o 24 em todo o mundo. O v deo fundamental para o formato do nosso programa porque temos o entretenimento como pano de fundo de tudo o que produzimos seja falando sobre culin ria, futebol ou m sica. Quando uma plataforma t o relevante como o Spotify se interessa por uma parceria conosco para um podcast em v deo, isso mostra para n s e para o mercado que o produto ainda tem muito a ser explorado.

Roberta Woodworth: Meu podcast muito ntimo e acho que o v deo convida o ouvinte a se aproximar, refletir e ter ainda mais empatia com esses t picos ntimos e universais que abordamos no Libre & Loca.

Juanpa Zurita: Foi algo que minha comunidade me pediu em todos os epis dios da ltima temporada. Por isso, fico muito feliz por termos conseguido isso para a segunda temporada! Ouvir bom, mas nada se compara a ver. Acho que a conex o e a din mica do podcast s o mais ntimas do que antes. E as pessoas est o felizes, o que me deixa muito feliz!

Chris Andrade: A Escuela de Nada, por ser um podcast de com dia improvisada, usa o poder da intera o em seus v deos com os f s. Poder reagir s piadas e ver a resposta dos seguidores foi uma mudan a que nos empolgou muito.

Como o v deo influenciou a maneira como voc s conduzem cada epis dio? Ig o & Mitico: O v deo nos d liberdade para criar mais e mais. Existem alguns desafios, como por exemplo, o Carona Podpah envolve filmar em um espa o apertado, pois levamos nossos convidados para dentro do carro enquanto conversamos sobre as m sicas que marcaram suas vidas mas isso n o nos impede de tentar coisas novas.

Roberta: Sou muito expressiva, e estar diante das c meras me faz lembrar que o mundo inteiro ver meu rosto. Isso, por si s , torna tudo mais humano, org nico e real. N o sou mais apenas uma voz que o acompanha. Sou uma pessoa.

Juanpa: Houve uma mudan a dr stica em nosso cen rio para dar a ele o visual e a sensa o de NHLF que quer amos. Tamb m tivemos que reinventar as introdu es dos epis dios e estou muito orgulhoso do resultado.

Chris: O v deo nos levou a ter um novo tipo de continuidade e proximidade com nossos f s. Como podemos nos ver e ouvir como apresentadores, estamos percebendo que o interesse dos f s muito maior.

Como o v deo est ajudando voc a se conectar com seus f s? Ig o & Mitico: A principal caracter stica de um podcast em v deo que o p blico pode testemunhar as rea es. O que gostamos em ter o recurso de v deo que nosso p blico poder acompanhar o podcast como se estivesse conosco no carro, vendo tudo o que est acontecendo. O v deo torna o programa mais din mico e nos permite estabelecer uma conex o maior, n o apenas com nossos convidados, mas com quem est do outro lado da tela.

Roberta: Isso nos aproxima muito mais porque as pessoas n o apenas ouvem o que penso e sinto, mas tamb m o veem. E eu falo muito sobre emo es, ent o muito interessante como essa conex o se torna mais profunda.

Juanpa: H algo muito especial na linguagem corporal que voc n o pode sentir se n o puder ver. Tamb m quero agradecer aos nossos f s por todo o carinho durante a primeira temporada e pela insist ncia de todos em usarmos o v deo. Sem eles, n o ter amos conseguido.

Chris: O v deo nos ajudou a expandir e disseminar ainda mais nosso conte do em uma plataforma de m dia social em que o v deo dominante. Cada pessoa tem sua pr pria maneira de consumir conte do e, sem d vida, o v deo agrega muito para n s e traz muito valor para as novas gera es.
LINK: https://newsroom.spotify.com/2023-06-07/criadores-latino-americanos-mo...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

06/07/2026

Inside OneSoccer's FIFA World Cup Ops: Canada's Soccer Network Goes Behind the Scenes for CanMNT's Historic Moment

Long-developed relationships and informal access, three production models, and c...

06/07/2026

Lumine Group Acquires Imagine Communications, Continues To Build Portfolio of Media Businesses

The deal follows Lumine's recent acquisition of Synamedia's video-networ...

06/07/2026

SVG All-Stars: Stuart Mitchell, Senior Coordinating Producer, Spectrum SportsNet LA

This former SportsCenter producer is shaping local-team studio coverage to surro...

06/07/2026

Case Study: How IMS Productions and FOX Sports Scaled Coverage of the 109th Indianapolis 500

IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...

06/07/2026

Lumine Group Completes Acquisition of Synamedias Video Network Business

Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...

06/07/2026

NASCAR and Motorsport Network Announce Content and Commercial Partnership

NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...

06/07/2026

Versant To Acquire Full Swing for Approximately $530 Million

Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...

06/07/2026

DAZN Secures Global Rights to 3ICE Hockey

DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...

06/07/2026

Synth Anthology 5 From UVI

Bundle gains 100 new synths & more Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...

06/07/2026

MOTU 16A, 848 & 10pre gain Milan certification

Available now via free firmware update MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...

06/07/2026

Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Communications System

Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...

06/07/2026

The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the quality of packaged goods in real time

The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...

06/07/2026

INVITATION FOR SOUTH AFRICAN FILMMAKERS TO SUBMIT FILMS FOR THE 99TH ANNUAL ACADEMY AWARDS (OSCARS) INTERNATIONAL FEATURE FILM CATEGORY

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

06/07/2026

Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice President, Operations

Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...

06/07/2026

Gravity Media USA appoints Brittney Boston as Head of Business Development

Gravity Media USA appoints Brittney Boston as Head of Business Development Brie Clayton July 6, 2026 0 Comments The strategic new appointment supports...

06/07/2026

Remote Editing Without Cloud Storage in Resolve

Remote Editing Without Cloud Storage in Resolve Michael Cioni July 6, 2026 0 Comments This is a step-by-step guide that demonstrates how to setup your...

06/07/2026

Automatic Caption Translation in Adobe Premiere Pro

Automatic Caption Translation in Adobe Premiere Pro Colin Smith July 6, 2026 0 Comments Here I showcase the innovative automatic caption translation f...

06/07/2026

Flavor's FirstEver Managing Director Neal Cohen Retires; Longstanding Executive Producer Kate Smith Rises to Lead the Studio

Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...

06/07/2026

How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat

How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...

06/07/2026

Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with the first drop

Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...

06/07/2026

Techtel debuts insyght: making ST 2110 media discovery easy

Techtel debuts insyght: making ST 2110 media discovery easy intellisphereinsyght2026 6 July Written By Suzanne Costello Sydney, Australia - 06 July 2026 T...

06/07/2026

Sky agrees to acquire ITV Media & Entertainment, creating a commercial streaming champion for the UK

Monday 6 July 2026 Sky agrees to acquire ITV Media & Entertainment, creating a ...

06/07/2026

Pico Lopes joins RT's FIFA World Cup 2026 Live panel

Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...

06/07/2026

How Nations Are Deploying AI for Strategic Priorities

Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...

06/07/2026

How Open Models Are Driving AI Research

Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work. This year's ...

06/07/2026

New RT documentary The Girl in the Water follows one family's search for answers following the death of their 23-year-old daughter

A death can be unsuspicious, but it has to be explained What happened to Ke...

05/07/2026

Fox Sports AR/XR Studio Graphics Team Shows Power of Next-Generation Operations

We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...

05/07/2026

Free Behringer Synth Editor

Browser-based and desktop apps available Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...

04/07/2026

Inside OneSoccers FIFA World Cup Ops: Canadas Soccer Network Goes Behind the Scenes for CanMNTs Historic Moment

When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...

04/07/2026

Rhodes to launch the MK8/80AE

Celebrates company's 80th anniversary Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...

04/07/2026

Blackmagic Design Cameras Empower Youth Broadcasting Program

Blackmagic Design Cameras Empower Youth Broadcasting Program Brie Clayton July 3, 2026 0 Comments Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...

04/07/2026

iZotope Joins Boris FX

iZotope Joins Boris FX Boris Yamnitsky July 3, 2026 0 Comments iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

03/07/2026

VSL reveal Synchron Brass (muted)

New bundle & three Single Packs Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...

03/07/2026

London Symphony Orchestra upgrade LSO St Luke's

Venue installs new ATC-equipped control room LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...

03/07/2026

Caden Pearson appointed new Commissioning Editor for NITV

Caden Pearson appointed new Commissioning Editor for NITV 3 July, 2026 Media releases National Indigenous Television (NITV) has strengthened its commitment...

03/07/2026

2023

1 February 2023 SHARE Facebook Twitter Linkedin Email Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...

03/07/2026

Broadcast Solutions Acquires BFE

Share Copy link Facebook X Linkedin Bluesky Email...

03/07/2026

AdClarity Expands CTV Offering to 20 Countries

Share Copy link Facebook X Linkedin Bluesky Email...

03/07/2026

Mountain West Conference Launches SVOD Service With New Revenue Model

Share Copy link Facebook X Linkedin Bluesky Email...

03/07/2026

Death Star

Death Star Andy Marken July 2, 2026 0 Comments Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...

03/07/2026

Berklee's New Visual Identity: Honoring Our History, Building for What's Next

Berklee's New Visual Identity: Honoring Our History, Building for What's...

03/07/2026

July 01, 2026

Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...

03/07/2026

July 02, 2026

Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...

02/07/2026

SVG Students To Watch: Abby Finke, University of Dayton

Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD In the live-sports...

02/07/2026

SVG GameDay, Ep. 22: Winnipeg Jets Kyle Balharry - Going to Work in the Great White North

In-venue and creative video staffers at the professional and collegiate level ha...