The NBC News Digital Group has launched a new app for Today that includes an innovative feature allowing users to watch video and at the same time access text and other content.
The app is immediately available for Android and Windows 8 platforms and is expected to become available for Apples iOS devices in the "coming days."
The new app is notable both for its new features and the fact that it highlights some of NBC News Digital Groups strategies since NBCUniversal bought out Microsoft from its joint digital venture took full control of its digital operations.
"This is the first real app weve designed inhouse," explained, Jen Brown, VP and executive editor of Today Digital in an interview.
She noted that the Multi-Tasker split-screen feature that allows users to watch video while accessing text is particularly "groundbreaking."
In addition, the app now brings together all their content, both video and text, into one app.
Vivian Schiller, senior VP and chief digital officer at NBC News added that the app also marks a milestone for their overall digital efforts.
Since taking full control of its digital assets, NBC News Digital has been building up its own operations. "We had a lot of groundwork to do to take control of our own destiny and were very proud of the fact that the Today app was developed inhouse," Schiller said. "Were building a culture of innovation for technology that will set us apart from many other news organizations."
This expertise will allow them to launch a string of new products or upgrades over the next six months. This will include new website for MSNBC sometime in late September, a complete relaunch of iVillage in the fall and a major redesign of NBCNews.com
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The NBC News Digital Group has launched a new app for Today that includes an innovative feature allowing users to watch video and at the same time access text and other content.
