Michael Bologna, chief accelerator at BrightLine, delivered the closing keynote at the Advanced Advertising Summit. Under the title What's Working Now, and a Look into the Future, Bologna spoke about how ad agencies, media companies and marketing brands must work closer together to ensure better advertising results.
Advanced Advertising Summit: BrightLine's Michael Bologna Urges Better Teamwork
12/09/2024
Michael Bologna, chief accelerator at BrightLine, delivered the closing keynote at the Advanced Advertising Summit. Under the title What's Working Now, and a Look into the Future, Bologna spoke about how ad agencies, media companies and marketing brands must work closer together to ensure better advertising results.
| LINK: | https://www.nexttv.com/news/advanced-advertising-summit-brightlines-mi... |
| See more stories from bandc |
More from Broadcasting and Cable
18/09/2024
Telemundo's Celebrando Todo Lo Que Somos' Marks Hispanic Heritage Month
NBCUniversal's Telemundo Enterprises is marking Hispanic Heritage Month with year four of its multiplatform initiative with the slogan Celebrando Todo Lo Q...
18/09/2024
Hispano Soy' Marks Hispanic Heritage Month on Warner Bros. Discovery U.S. Hispanic Nets
To celebrate Hispanic Heritage Month, Warner Bros. Discovery U.S. Hispanic is la...
18/09/2024
MeTV Toons Plans Spooky Sundays in October
As Halloween approaches, MeTV Toons will feature frightful Sunday programming. On October 13, it's a scary Flintstones block 1-3 p.m., then Scooby-Doo! 3-5 ...
18/09/2024
TMZ Investigates Matthew Perry and His Death in Sept. 16 Special on Fox
TMZ takes a close look at actor Matthew Perry and the drug network that led to his death when TMZ Investigates: Matthew Perry & the Secret Celebrity Drug Ring a...
18/09/2024
Olympics Boost Broadcast, Peacock Viewing in August
The Paris Summer Olympics gave a boost to broadcast and popped on Peacock in August, according to Nielsen....
18/09/2024
Gray Forms Gulf Coast Network To Broadcast Pelicans NBA Games
Gray Media is forming a new venture called Gulf Coast Sports & Entertainment Network that will carry all of the locally televised games of the NBA's New Orl...
18/09/2024
LG Study: Asian-American Viewers Prefer Streaming Ads
LG Ad Solutions shared a new report The Inclusive Screen: Asian Americans, which found that 70% of Asian Americans feel that streaming TV ads are more relevant...
18/09/2024
VideoAmp Says It Serves as Currency in $1 Billion of Media Deals
Measurement company VideoAmp said that $1 billion in media buys have already been guaranteed using its measurement as a currency this year....
18/09/2024
Kenny Smith Will Host Season 3 of Harlem Globetrotters: Play It Forward'
Kenny Smith, former NBA star and current TNT Sports analyst, will be the host of Harlem Globetrotters: Play It Forward for Season 3, which premieres Saturday, O...
17/09/2024
Emmys: The Bear' Scores Multiple Wins, But Not Top Comedy
Eugene and Dan Levy took the stage to host the 76th Primetime Emmy Awards on ABC on Sunday, and started with some jokes about The Bear. Eugene said, I know some...
17/09/2024
Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast
A stronger-than-expected U.S. advertising market and special events meant smaller declines in national TV ad revenues in the second quarter, according to media ...
16/09/2024
Miranda Cosgrove Show Mission Unstoppable' Renewed By Hearst Media Production Group
Mission Unstoppable, a show hosted by Miranda Cosgrove and executive produced by...
16/09/2024
Disney, DirecTV Reach Agreement To End Blackout
DirecTV and The Walt Disney Co. said they have come to a carriage agreement in principle, ending a blackout that kept subscribers from watching ESPN and other D...
16/09/2024
N.Y. Gov. Kathy Hochul Touches on Increasing TV, Film Production Credits in Paley Center Interview
New York Gov. Kathy Hochul spoke at the Paley Center for Media in Manhattan Sept...
14/09/2024
P&G Sponsoring HBCU Go Football Season Programming
Procter & Gamble is sponsoring sports programming on Allen Media Group's HBCU Go streaming digital platform during the 2024 college football season....
13/09/2024
More Than 67 Million Viewers Watched Presidential Debate
The presidential debate between Vice President Kamala Harris and former President Donald Trump was watched by 67.1 million viewers, according to Nielsen....
13/09/2024
Brightcove Launches AI Suite With Content-Creation Capabilities
Brightcove introduced the Brightcove AI Suite, which uses AI to provide content creation, audience growth and engagement and increased revenue generation....
13/09/2024
Charter Reaches Distribution Deal With Warner Bros. Discovery That Gives Subscribers Streaming Service Max
Warner Bros. Discovery and Charter Communications said the reached a new multi-y...
13/09/2024
History This Week Podcast Returns for Fifth Season
The History Channel's History This Week podcast returns for a fifth season on September 16....
12/09/2024
Jennifer Hudson' Chooses Joy in Season 3 Return
The Jennifer Hudson Show returns for its third season on Monday, September 16 with a renewed focus on joy, positivity and inspiration, the show said Tuesday....
12/09/2024
Netflix's The Perfect Couple' Opens Atop TVision's Power Score Rankings
Netflix's The Perfect Couple had its debut as the No. 1 show on connected TV...
12/09/2024
FreeWheel Integrates Samba TV's ACR Data for Campaign Targeting
FreeWheel, Comcast's ad-tech company, said it would be integrating Samba TV automatic content recognition viewer data into FreeWheel's Audience Manager,...
12/09/2024
GroupM's Mike Fisher Joins Comcast Advertising
Mike Fisher, who had been executive director of investment innovation at GroupM, has joined Comcast Advertising as executive director, agency development....
12/09/2024
Hispanic TV Summit: John Leguizamo on How American Historia' Came to Be, and What He Hopes to Accomplish With PBS Project
John Leguizamo took the stage at the Hispanic Television Summit, as the session ...
12/09/2024
Advanced Advertising Summit: BrightLine's Michael Bologna Urges Better Teamwork
Michael Bologna, chief accelerator at BrightLine, delivered the closing keynote ...
12/09/2024
Streaming Gaining Share of Live News, Sports Viewing, Inscape Study Finds
Streaming continued to gain share of viewing on smart TVs in the second quarter and made big gains with people watching live sports and news, according to a new...
12/09/2024
News Anchor Jorge Ramos Leaving Univision at Year-End
Noticias Univision, the news unit of TelevisaUnivision, announced that it and long-time anchor Jorge Ramos have mutually agreed not to renew their contract, whi...
12/09/2024
Jennifer Hudson Chooses Joy in Season-Three Return
The Jennifer Hudson Show returns for its third season on Monday, September 16 with a renewed focus on joy, positivity and inspiration, the show said Tuesday....
10/09/2024
Focus on Women's Sports Boosts Scripps in Upfront
With its women's sports franchises leading the way, E.W. Scripps generated higher volume in the upfront market....
10/09/2024
What We Do in the Shadows', Blue Bloods', Walking Dead: Daryl Dixon' Among Shows Featured at PaleyFest NY
The Paley Center for Media has shared the lineup for PaleyFest NY 2024, which of...
10/09/2024
DirecTV Offers $30 Credit to Subscribers Who Sign Up for Rivals Fubo and Sling to Watch Football Games During Disney Blackout
With the blackout of Walt Disney Co.-owned networks keeping its subscribers from...
10/09/2024
Digital Ad Sellers See More Political Activity, IAB Study Finds
In this charged presidential election cycle, digital ad sellers are seeing more demand for political advertising and are leaning in to make more inventory avail...
10/09/2024
Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry
Irwin Gotlieb, former chairman and CEO of GroupM, offered the opening keynote at the Advanced Advertising Summit. Interviewed by B+C senior content producer Jon...
10/09/2024
Matter of Fact with Soledad OBrien' Returns September 14
Matter of Fact with Soledad O'Brien returns September 14, and the program will visit seven states considered key battlegrounds in the November election. Hos...
09/09/2024
Brazil Hosts First-Ever NFL Game, Packers-Eagles, Sept. 6 on Peacock
Brazil hosts its first-ever NFL game, as the Green Bay Packers play the Philadelphia Eagles in S o Paulo Friday, September 6. Peacock streams the game, which ha...
09/09/2024
Bosch: Legacy' To End After Next Season
Season three of Bosch: Legacy starts on Amazon Freevee in March, and it will be the final season. Michael Connelly, author of the Bosch novels and an executive ...
09/09/2024
Fubo Launches Triple Play' Home-Screen Ad Format
Fubo said it is launching a new connected TV ad format called Triple Play on its home screen....
09/09/2024
Dallas Mavericks Move Local NBA Telecasts to Tegna Stations
The Dallas Mavericks became the latest team to fast-break their local game telecasts from a regional sports network to a broadcaster, announcing a deal with Teg...
07/09/2024
Meredith Veloz Named WRMD Tampa News Director
Meredith Veloz has been named news director at WRMD Tampa, part of NBC Universal Local's Telemundo Station Group. She starts in early October and will repor...
06/09/2024
Teens Like the Ads on YouTube, Shows on Netflix, Precise TV Finds
More rough news for grownups in traditional media. According to a new study from Precise TV, teens prefer the ads on YouTube and are turning to Netflix and YouT...
06/09/2024
Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award
A data-driven campaign created by Samsung Ads and Davis Elen Advertising for the...
06/09/2024
WFLD-WPWR Chicago Names Glen Dacy VP of News Content and Streaming
Glen Dacy has been named VP of news content and streaming at WFLD-WPWR Chicago, starting September 9. He most recently worked with the CBS Network News Special ...
06/09/2024
GroupM Names Richard Hartell CEO of EssenceMediacom U.S.
WPP's GroupM media investment unit named Richard Hartell CEO of its EssenceMediacom U.S. agency, effective immediately....
06/09/2024
Cozi TV Debuts Little House on the Prairie' Anniversary Documentary
Cozi TV premieres an original documentary on Little House on the Prairie Saturday, September 7 at 7 p.m. ET. Hour-long Loving Little House: The 50th Anniversary...
06/09/2024
Vizio Brings WatchFree Plus Streaming Service to Mobile App
Vizio said its WatchFree Plus streaming service is now available on the Vizio mobile app for iOS and Android devices....
05/09/2024
Tony Dokoupil, Adriana Diaz To Host CBS Mornings Plus'
The third hour of CBS Mornings, known as CBS Mornings Plus, launches Monday, September 30, and Tony Dokoupil and Adriana Diaz will co-host. The program will be ...
05/09/2024
Brian Stelter Back to CNN as Chief Media Analyst
Brian Stelter has returned to CNN, where he is chief media analyst and lead author of the Reliable Sources newsletter, which he founded in 2015. Stelter joined ...
05/09/2024
Spectrum TV Customers Get AMC Plus DTC Service as Part of New Deal Between Charter, AMC Networks
AMC Networks and Charter Communications said they reached an early agreement on ...
05/09/2024
Launch of Vinnie Politan Investigates' Highlights Start of Fall Season on Court TV
Court TV will launch its fall primetime lineup with the debut of a new series, V...
05/09/2024
Abby Auerbach, TVB Executive VP/Chief Communications Officer, Sets Retirement
Abby Auerbach, executive VP and chief communications officer at the Television Bureau of Advertising (TVB), will retire as of December 31. She joined TVB, a tra...
