Icon Broadcast Group integrates Social Media in Festival Live Production posted: 28/02/2016
For the third year in a row, Icon Broadcast Group, a production company based in the Netherlands handled the live operations for VESTROCK festival, engaging the audience through social media.
Conferences, sporting events, concerts, festivals todays trend for live events, with a live audience, is to be connected, to extend the audience above the walls of a stadium or a concert hall.
Icon Broadcast Group operated the live production of VESTROCK festival held in Hulst in the Netherlands. The events focus is mainly about music, art & science and mixes together various kinds of music, performing arts, theater, street art, illusionists and more .a real place of expression for artists. The festivals publicity is growing. The number of visitors increased tenfold since the start in 2010. The festival was nominated ten times for a European Festival Award and is in the top 10 of best European Boutique Festivals
Live Production over the Network
Icon Broadcast Group owns a NewTek TriCaster 8000, the most powerful system of the TriCaster ProLine. For the festival live production, the TriCaster was the centerpiece of the control room. The video mixer was receiving feeds from 12 cameras, including IP camera's installed above the stage to shoot scenes from the top.
Paired with the TriCaster was LiveCG Broadcast, LiveXpert multi-layer graphic generator, a powerful system in a 1U rack with a dedicated interface to generate all kinds of graphics, crawlers, banners to implement into a live production. LiveCG Broadcast works with any video mixer, and connects with all TriCaster systems through an IP connection. One of the advantages of LiveCG Broadcast is that you can do your graphics and text during live production without interfering with it. You dont work on the system, you work on the network!
Jan Warnier, CEO of Icon Broadcast Group, and his team did an unexpected and brilliant thing for this festival live production.
To gain space in the control room and to make the production mobile and more versatile, we used IT virtualization techniques. We virtualized several systems on one physical server, including the Social Hub, the social media management system integrated in LiveCG Broadcast.
On another virtual machine they installed an android Operating system with WhatsApp application to receive text messages from the lost and found meeting point. Programming the Social Hub, along with other applications, made all these applications accessible from outside the OB Van, even from an iPad, in the Festival PR office or on the field.
Connecting the Audience
When you think audience engagement, social media pops automatically in your head. What social media bring today to live productions is interactivity with the audience. You reach the audience in real time and you get an instant feedback from followers. Adding social media into a production is not that easy and generally involves high costs. LiveXpert is one of the actors in the video industry who thought about user-friendly, affordable and intuitive solutions.
LiveCG Broadcast includes an exclusive tool called Social Hub. The Social Hub is an application to be installed on an external computer, giving the ability to connect with a wide selection of social platforms, to receive feeds from them, monitor them, and send a selection of the messages to go live!
During VESTROCK Festival, the Social Hub was receiving RSS feeds and incoming messages from Twitter and Instagram. These feeds were sent live on several big LED screens on site. The LiveCG Broadcast was also used for the Meeting Point, as a service, for broadcasting messages about children who lost their parents. Managed by the Festivals organizers themselves, messages from WhatsApp were sent directly to the big screens without the need to go though validation by the PR officers who were in charge of the Social Hub
Mobile Production on site
The Social Hub had two different purposes and was managed by two different teams. The incoming messages from Twitter and Instagram were managed and sent live by people placed all around the site.
Managing the messages in the Social Hub installed on a virtual machine made it possible to have the user interface available on any device and anywhere. The persons in charge of the Social Hub could manage and have a complete control over the Social Hub from any computer or any iPad, wherever they were on the festival site.
When producing live, its important to have everything ready before the show, says Jan Warnier but most importantly not to be disturbed by any unexpected element during the live operation. With LiveCG Broadcast, my graphics and the social media interface were completely independent from the TriCaster.
The graphic elements in LiveCG Broadcast are called from a simple Excel spreadsheet. The Excel spreadsheet is a huge advantage to manage live production content, as it can be changed without interfering with the production.
Because Icon Broadcast Group has got some special skills and expertise in IT, LiveCG Broadcast was used at its best. Jan concludes that Being able to work on the graphics, to make last minute changes, and connect with social media, without interfering with your live operations, and over the network, these are just a few key points making LiveCG Broadcast a professional tool, available at a consumer price!
About Icon Broadcast Group:
Icon Broadcast Group (IBG) is a full service audio-visual production for broadcasting, creative audiovisual productions and video productions for events. Our services are based on four pillars: Quality, Creativity, Reliability, and Involvement.
We guarantee an innovative approach that gives you a head start on our distinctive approach based on the latest techniques.
We are a dynamic and
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Icon Broadcast Group integrates Social Media in Festival Live Production posted: 28/02/2016 
