Cartesian, in collaboration with Mobile World Live, releases The Future of Mobile Video survey report
February 22, 2017
Products and Customer Experience
News
Cartesian releases The Future of Mobile Video survey report. The study was conducted in collaboration with Mobile World Live, GSMA's online communications hub for the global mobile industry. The study surveyed players across the mobile ecosystem worldwide and provides an in-depth analysis into current and future smartphone video consumption trends.
--
Highlights
Survey of industry professionals shows incremental handset developments are not meeting consumer demands
Nearly half of respondents believe a zero-rated approach is crucial to driving mobile video while 5G and LTE-Broadcast will be influential
The smartphone edges out television as the number one device for video viewing In the home according to respondents in developing countries; television is by far the preferred device in developed countries
London, UK February 22, 2017 - Cartesian (NASDAQ: CRTN), a provider of consulting services and managed solutions to the telecoms, digital media, and technology sector, today released The Future of Mobile Video survey report. The study was conducted in collaboration with Mobile World Live, GSMA's online communications hub for the global mobile industry. The study surveyed players across the mobile ecosystem worldwide and provides an in-depth analysis into current and future smartphone video consumption trends.
Although video is the biggest driver of traffic on today's mobile and Wi-Fi networks, the survey of 370 industry professionals reveals that there are still obstacles when using phones to consume video content.
When asked about the top three barriers to consuming video while on the move, industry professionals cited battery life (74% of respondents) ahead of mobile data charges (70%) and network performance (59%). When it comes to watching linear broadcast TV, 71% say data charges are the biggest barrier, ahead of battery life (67%) and network performance (59%).
The research reveals that the key factors that will drive video consumption outside the home are improved mobile infrastructure, 5G and cheaper data plans including zero-rated video.
The reinvigorated LTE-Broadcast standard will be key to driving mobile video through 2022, according to 28% of respondents, ranking it higher than faster speeds and availability. In terms of service developments, a zero-rated approach is considered most crucial to driving mobile video, winning 47% of respondents' votes.
Jean-Marc Racine, Senior Vice President at Cartesian, said, Video can be considered both a burden and an opportunity for the operator. The US is leading the way with operators investing in video convergence through acquisition, such as AT&T buying DirecTV and Verizon acquiring in AOL and Yahoo. We believe more European operators will launch zero rating services, following the popularity of services that provide free video streaming such as T-Mobile US's Binge On service. But operators need to take a considered approach as zero-rating video comes under scrutiny under certain net neutrality principles.
Although industry professionals across the world held similar views on mobile video generally, opinions differed in ranking devices used to watch video in the home today. The majority of respondents in developed countries (55%) cited television as the number one device for video in the home with other devices well behind: smartphone (17%), PC/Laptop (15%), and tablet (13%). However, respondents in developing countries viewed the market differently - smartphones were ranked as the number one device in the home for watching video with 35% of respondents, followed closely by television (34%), then PC/Laptop (19%), tablet (11%), and the VR device (1%) far behind.
Across all countries, however, the majority (82%) of respondents agree that smartphone video watching in the home will increase over the next five years, with no significant change in the role of television in the home.
When asked about the top three barriers to watching video in the home, 63% of respondents highlighted the audio and video experience on phones. Battery life is also a challenge (44%) but only 15% said storage limits are a barrier, reflecting the trend towards streaming. Surprisingly, given the availability of Wi-Fi is in the home, 31% said mobile data charges are a factor.
Against this backdrop, 61% of respondents believe operators are best placed to drive mobile video growth over the next five years, far ahead of video service providers (24%) and mobile device manufacturers (7%).
There is clearly an appetite for increasing the role smartphones play in consuming video both inside and outside the home. Across the ecosystem, players are looking to operators to take the lead in growing this opportunity. We are seeing operators employing strategies to improve their networks and enhance mobile video. The winners will be the ones who offer the market the best deal first, states Racine.
The study contains further industry insights including views on mobile video content and virtual reality.
To read The Future of Mobile Video survey report, it is free to download at: http://content.cartesian.com/the-future-of-mobile-video-survey-report
About Cartesian, Inc.
Cartesian, Inc. (NASDAQ: CRTN) is a specialist provider of consulting services and managed solutions to leaders in the telecoms, digital media, and technology industries. The firm offers a unique combination of sophisticated analysis, real-world experience, and in-depth industry knowledge. In 2015, Cartesian further strengthened its capability to serve the converged communications sector through the acquisition of Farncombe, a leading consultancy in TV and video. Cartesian's clients includ
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Cartesian, in collaboration with Mobile World Live, releases The Future of Mobile Video survey report 
