How At-Home Activities Are Inspiring New Playlists
27/05/2020
We took a look at streaming data between April 17 and May 17 for Spotify users worldwide. As it turns out, listeners are getting in on the latest at-home trends and even creating playlists to match.
Read on for some of the trends, tracks, and playlists marking this unique time.
Hair today, gone tomorrow With many salons closed over the last month, users have taken their hair into their own hands. There has been a 50% increase in the creation of playlists using keywords like haircut, dying hair, and hair dye. Popular songs on these playlists speak to the seemingly impossible task and include Complicated by Avril Lavigne, Sugar, We're Goin Down by Fall Out Boy, The Middle by Jimmy Eat World, High Hopes by Panic! At The Disco, Stressed Out by Twenty One Pilots, and (more obviously) Hair Cutter by Animal Collective.
DIY At-home hobbies have also been a huge source of inspiration. Coloring-themed playlists have increased by about 40%, and painting playlists more than 90%. Plus, gardening playlists have grown 430% (with songs like Avant Gardener by Courtney Barnett, Mr. Blue Sky by Electric Light Orchestra, and Sunflower by Post Malone and Swae Lee). And baking playlists have risen 120%. Listeners are especially going bananas for banana bread, with 2,750 Spotify playlists dedicated to the sweet treat.
Hobby podcasts are also having a moment. For arts and crafts inspo, listeners are tuning in to Just Wanna Quilt, with streams up more than 125%, while WeCrochet has seen streams increase more than 60%. Those who like to get down and dirty are checking out gardening-themed podcasts, the most popular being The Joe Gardener Show, Epic Gardening: Daily Growing Tips and Advice, and The RHS Gardening Podcast.
School's out With kids home from school, parents are facing a whole new set of challenges, and with a more than 1,000% increase in homeschool-themed playlists, it's clear that many are turning to music to get through the day. Supalonely by BENEE and Gus Dapperton, Sucker by Jonas Brothers, Circles by Post Malone, and Don't Start Now by Dua Lipa are among the most popular songs choices on these playlists.
It's not all work and no play, though. Users are also combining music with a popular family-friendly, at-home escape that might ring a bell: Nintendo's Animal Crossing: New Horizons video game. Animal Crossing-themed playlists are up 1,000%.
WFH Anyone who has recently turned their spare bedroom or dining room into their office probably won't be surprised to learn that working-from-home-themed playlists have seen a massive 1,400% increase compared to the first 10 days of March. Appropriately, the most-added track to these playlists is Work From Home by Fifth Harmony (feat. Ty Dolla $ign). Also popular is 9 to 5 by Dolly Parton, Blinding Lights by The Weeknd, Light On by Maggie Rogers, 10,000 hours by Dan + Shay (with Justin Bieber), Boss Bitch by Doja Cat, Delicate by Taylor Swift, and The Less I Know the Better by Tame Impala.
Those who prefer something a little more old school are turning to Beethoven and Bach, with pianist Lang Lang's version of F r Elise a top classical pick.
Scrub-a-dub With more than 940,000 cleaning playlists on Spotify, listeners are taking this year's spring cleaning to a whole new level. Spotify's Cleaning Kit playlist has seen a 30% increase in streaming, while user-generated cleaning playlists have increased 40%; overall streams have increased more than 65%. Yet, there seems to be a slight reluctance to the chore, as TLC's No Scrubs has been a popular choice for listeners who are scrubbing their homes.
For those who are getting into the groove while cleaning, users are moppin' and showstoppin' with songs made for dancing like Uptown Funk by Bruno Mars and Mark Ronson, Roar by Katy Perry, Toxic by Britney Spears, Mr. Brightside by The Killers, and Work by Drake and Rihanna.
No-bummer summer While summer might look a little different this year, listeners are still seeking out warm-weather vibes. As the temperatures rise in the northern hemisphere, there has been a 245% increase in summer-themed soundtracks to set the mood. These feel-good jams are ideal for throwing your window open or heading outside to soak up some sun-at a social distance of course.
We hope that Spotify can be used as an escape and source of inspiration during this unprecedented time. Create your own at-home playlist-full of music or podcasts-by opening up Spotify. Need a refresher on how? Check out some recommendations here.
LINK: | https://newsroom.spotify.com/2020-05-27/how-at-home-activities-are-ins... |
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