SONY COMPUTER ENTERTAINMENT INTRODUCES NEW COLOR VARIATION FOR DUALSHOCK WIRELE CONTROLLER

Tokyo, September 9, 2013 Sony Computer Entertainment Inc. (SCEI) announced today that it will introduce a new color variation for Wireless Controller (DUALSHOCK 3) in PlayStation Vita TV edition (White) color, concurrently with the launch of PlayStation Vita TV (PS Vita TV) in Japan, on November 14, 2013, at a recommended retail price (RRP) of 5,500 yen (including tax).

DUALSHOCK 3 in PlayStation Vita edition (White) , uses the same soft white color as PS Vita TV, a new entertainment system of the PlayStation family, which allows users to freely enjoy various entertainment content such as video services and games. DUALSHOCK 3 in PlayStation Vita edition (White) will allow users to enjoy immersive gameplay and a wide variety of other entertainment content not only on PS Vita TV, but also on PlayStation 3.

SCE will continuously expand the world of PlayStation through various measures including further introduction of new product line-ups and color variations.

Product name DUALSHOCK 3 Wireless Controller

Color PlayStation Vita TV edition (White)

Product code CECH-ZC2J VT

Release date November 14th, 2013

Recommended retail price 5,500 yen (including tax)

* Design and specifications are subject to change without notice.

About Sony Computer Entertainment Inc. Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develops and markets the PSP (PlayStation Portable) handheld entertainment system, the PlayStation 3 (PS3 ) computer entertainment system and the PlayStation Vita (PS Vita) portable entertainment system. SCEI has revolutionized home entertainment since they launched PlayStation in 1994. PlayStation 2 further enhanced the PlayStation legacy as the core of home networked entertainment. PSP broadens the entertainment experiences into the portable arena. PS3 is an advanced computer system, incorporating the powerful Cell Broadband Engine and RSX processors. PSNSM, that includes PlayStation Store, delivers unparalleled online gaming experience to PlayStation users. PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity. SCEI also delivers the PlayStation experience to open operating systems through PlayStation Mobile, a cross device platform. PlayStation 4, available this holiday season, is the next generation computer entertainment system that redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalization and deeply integrated social capabilities. Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC., and Sony Computer Entertainment Europe Ltd., and its division companies, Sony Computer Entertainment Japan Asia develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in the respective markets worldwide.

PlayStation and DUALSHOCK are registered trademarks. All other trademarks are property of their respective owners.

LINK:	http://www.scei.co.jp/corporate/release/130909d_e.html...
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