
Avid and Publisher Rowman & Littlefield Enable High School Certification in Digital Media Production During 2021-22 School Year
Beginning this September, educators can start high school students on the exciting path toward becoming skilled video and audio creators through the new Avid Learning Academy Program. Combining the strengths of media technology provider Avid (Nasdaq: AVID) and book publisher Rowman & Littlefield, the Avid Learning Academy offers solutions for K-12 media arts educators to train and officially certify students on the Avid creative software tools specified by college media studies programs and employers in the media & entertainment industry.
The Avid Learning Academy includes everything educators need to elevate their current arts and media programs, or rapidly launch a new program from the ground up: texts and courseware for instructors and students with hands-on exercises and supporting media; Avid's free creative tools software (Media Composer | First for video editing and Pro Tools | First for audio creation); online and reseller support; plus online tutorials. By the close of the 2021-22 school year, participating high school educators will be able to certify their students as Avid Certified Associates on the same technologies relied on by the editors, producers and other creators of the world's most popular music, movies, TV shows, sports and news broadcasts.
Avid Learning Academy courses designed by education professionals and aligned to the National Core Arts Standards (U.S.) introduce students to video and audio media creation and build skills through topics such as:
Introduction to Filmmaking
Stages of Video Post-Production
Framing and Composition
Solving Problems with Effects
Audio Basics & Terminology
How to Record and Edit a Podcast
How to Add Ambiance to Mix
The Avid Certified Associate credential is designed to put students on a pathway to industry-recognized Avid Certified User and Avid Certified Professional certifications, available worldwide through Avid Learning Partner institutions.
Avid's global education ecosystem supports more than 600 Learning Partner institutions and has trained and certified tens of thousands of people working in education and media today. By joining the Avid Learning Academy, K-12 educators will also tap into this global community throughout post-secondary education who train students on Avid as well as thousands of highly accomplished film, broadcast and music professionals who continue to earn new Avid certifications throughout their careers. Prominent university partners will offer professional development and certification classes for media arts teachers interested in adding the Avid Certified Associate credential to their program.
Avid Learning Academy easily starts kids off at a younger age to understand how the popular music, movies, TV shows, digital media and news broadcasts they love are made, while growing into enthusiastic storytellers with a solid command of video and audio creation, said Kathy-Anne McManus, Avid's Chief Customer Experience Officer. With colleges looking for media-savvy students and the professional community eager to welcome future generations of skilled media creators, educators can use Avid Learning Academy to add a valuable new curriculum that expands a student's skills today and sets them up to have promising career choices for their future.
In 2019 Rowman & Littlefield acquired most of the trade titles previously published by Hal Leonard Performing Arts Publishing Group, a leading independent publisher for the performing arts. Its catalog offers the largest collection of books and digital content for aspiring and professional musicians, producers, engineers, directors, actors of stage and screen, and discerning fans of cinema, television, Broadway, jazz, blues, hip hop, rock n roll, and more. This content, added to Rowman & Littlefield's own robust music publishing program, situates the publisher as an ideal program partner for the Avid Learning Academy.
Rowman & Littlefield is excited to partner with Avid to launch the Avid Learning Academy, sharing our extensive educational networks and publishing know-how to train the next generation of content creators, said Julie Kirsch, Senior Vice President and Publisher of Rowman & Littlefield. We look forward to supplying both students and educators with everything they need for a successful certification program-from self-assessment quizzes and targeted study recommendations, to a comprehensive curriculum guide and exam-creation wizard.
Sean Temple, TV production instructor at Riverdale High School in Jefferson, La., a longtime Avid Learning Partner, said, There's a crucial distinction between Avid and any other media technologies that students could learn. As a broadcaster, I learned on Avid tools and now I've been teaching on them for 10 years, challenging my students to build their own stories like the pros do. It's a lot of fun when they get back in touch after graduating to tell me that they've got a big jump on their college courses because they know how to use the tools that have been the standard in professional media for the last 30 years.
Educators can email learning@avid.com today to discover the full potential of the Avid Learning Academy Partner program.
About Rowman & Littlefield Publishing Group
Rowman & Littlefield (R&L) is one of the largest independent book publishers in North America. Based near Washington, DC with offices throughout the US and UK, the company has strengths in scholarly titles, reference, professional guides, government, K-12 educational publishing, association publishing, and trade publishing in lifestyle, outdoor sports and recreation, and regional and local interest. R&L also owns National Book Network (NBN), a book sales, marketing,
Most recent headlines
15/03/2025
Editing and Color Grading Promo Codes for Audiio and MotionVFX!
Kasia Jarco March 14, 2025
0 Comments
I wanted to share some promo codes for great too...
15/03/2025
Avid Makes Key Additions to Executive Leadership Team to Meet the Needs of the E...
15/03/2025
NAB 2025: Cobalt Announces Plans to Bring Plug and Play ST 2110 Experience to NA...
15/03/2025
Student Spotlight: Rachel McFarlane The Canadian composer talks about being drawn to the storytelling power of scoring for film and video games, working with ...
14/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
14/03/2025
Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
14/03/2025
TV Technology: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
14/03/2025
The Dalet NAB 2025 showcase will feature its market-leading enterprise News, Media Management and Supply Chain solutions designed for faster deployment and acce...
14/03/2025
IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies d...
14/03/2025
TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, and Harmonic (NASDAQ: HLIT), the worldwide leader in...
14/03/2025
Unicanal and Trece TV, two of Paraguay s leading broadcasters, have successfully launched digital TV services in three main cities: Encarnaci n, Ciudad del Este...
14/03/2025
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) today announced that the IP Showcase ...
14/03/2025
Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Nebraska Public Media is deploying the ...
14/03/2025
Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that Comcast Technology Solutions ...
14/03/2025
At the 2025 National Association of Broadcasters (NAB) Show, Rightsline will showcase innovations designed to make rights and royalties management smarter, fast...
14/03/2025
PK Sound, the robotic line array company, has formally released the Tx Series of intelligent multi-purpose point source modules, beginning with the ultra-versat...
14/03/2025
Avid today announced the expansion of its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as Chief Technology ...
14/03/2025
DigitalGlue, a trusted systems integrator and provider of end-to-end media solutions, is redefining storage workflows with its innovative platform, creative.spa...
14/03/2025
CVP, one of Europe s leading resellers and providers of professional video and broadcast solutions, is partnering with renowned director and cinematographer Joe...
14/03/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
14/03/2025
Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success at the Business Awards UK, 2025 Cybersecurity and R...
14/03/2025
Lightware, an industry-leading manufacturer of signal management solutions, has announced its commitment to fostering strong relationships with top technology c...
14/03/2025
Editing and Color Grading Promo Codes
Kasia Jarco March 14, 2025
0 Comments
I wanted to share some promo codes for great tools for your video editing ...
14/03/2025
Singaporean Singer-Songwriter JJ Lin on Craft, Courage, and Creativity The artist shared candid insights into his musical evolution, personal challenges, and ...
14/03/2025
Three strategic appointments aims to bolster the leadership team at Avid, reinforcing the companys commitment to remain at the forefront of innovation
By Matth...
14/03/2025
Coming at a pivotal time for the sector, the funding underscores Cinesites ambition and confidence in the media and entertainment industry
By Matthew Corrigan ...
14/03/2025
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next...
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
14/03/2025
Telos Alliance To Demonstrate New Next Generation Audio Features at 2025 NAB Sh...
14/03/2025
Live From THE PLAYERS: RED Cameras Help Cosm Capture Unique Looks for Cosm Venue...
14/03/2025
NWSL Kickoff 2025: League Operations Team Preps for NEP-Driven Remote Production...
14/03/2025
NWSL Kickoff 2025: Scripps Sports Introduces New On-Air Team for Second Year of ...
14/03/2025
SVG Sit-Down: Marie Margolius on the Thrill of Directing New Prime Video Docuser...
14/03/2025
Live From THE PLAYERS: NBC Sports Tees Up Drone Tracing, Taps Into NEP Compound ...
14/03/2025
Back to All News
Get a Glimpse of the Epic Battles in First Look at Record of ...
14/03/2025
Back to All News
Celebrating the Italian Historical Drama Il Gattopardo' Across the Globe
The series' creative team speaks at the Rome premiere.
Ent...
14/03/2025
Back to All News
The Electric State' Brings Cosmo and The Billbots to Life...
14/03/2025
Facebook
Twitter
LinkedIn
Thales has reached a historic milestone by deliv...
14/03/2025
2FM's fresh weekend lineup goes live this Saturday as a host of new presente...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...