Motion Pictures
August 28, 2019
Transcending Genre, Warner Bros. Pictures Attracts a Fearsome Lineup of Promotional Partners for New Line Cinemas Much-Anticipated Return to Derry in IT Chapter Two (August 28, 2019 Burbank, CA) Warner Bros. Pictures has attracted a broad array of brand-leading promotional partners in support of New Line Cinemas IT Chapter Two, an unheard-of phenomenon and a first for a motion picture in the horror genre.
Gene Garlock, Executive Vice President of Worldwide Promotional Partnerships and Alliances, stated, The fact that we were able to attract such an impressive group of partners speaks to the event status of the film franchise and further highlights how these films have become iconic, must-see experiences on the big screen. Following the huge success of IT, the brands joining us were eager to be aligned with such a powerhouse property.
For the first time ever, Carls Jr. will replace its famed Happy Stars smiling face with none other than Pennywise. The shape-shifting clowns visage debuts online today, as part of the Pennywise takeover and IT Chapter Two campaign launch at their 1,100 U.S. locations which also includes four exclusively designed collectable cups, in-restaurant signage and Carls Jr. social channels. Crew will be donning co-branded t-shirts throughout the promotion as well. Customers in both the U.S. and Mexico will be able to experience the takeover.
AT&T will support the film through their AT&T THANKS Loyalty Program in the U.S., with a buy-one-get-one movie ticket offer daily for multiple weeks throughout September via Fandango. The app will also offer members a chance to attend one of ten advance screenings in top markets. The program will also be expanded through the social media platforms Facebook, Twitter, and Instagram; through direct mail and mobile service; and by re-skin on the apps TickIT Twosdays.
National CineMedia (NCM) will offer moviegoers an exclusive augmented reality experience through Noovie Arcade the nations only big-screen AR platform and revolutionary companion app for NCMs Noovie pre-show bringing them into the virtual world of IT Chapter Two. The in-theater campaign includes AR-enhanced content running across approximately 10,000 screens in 800 theaters. The partner will also host multiple sweepstakes online and on social media, with a chance to win film-themed prizes.
In support of the film, Pop Secret , a staple for movie nights around the country, will run an on-packaging sweepstakes program wherever the product is sold in the U.S. The tasty treat will also be served up at various Warner Bros.-hosted activations, such as the sold-out flagship The IT Experience: Chapter Two in Hollywood. Support will also be provided online and via social media.
Through the nationwide loyalty program Fuel Rewards , and in partnership with Atom Tickets, Shell has revved up a special ticketing offer for Fuel Rewards members with Gold Status to see IT Chapter Two for a price closer to the amount the young Losers Club kids might have paid: $5.00. Shell will support the partnership through member e-blasts and on the Gold microsite.
Internationally, support is equally as strong, especially in Mexico, with multiple partners tying into IT Chapter Two with unique, integrated campaigns in addition to Carls Jr. Partners there include Chinese-owned rideshare app and the worlds leading mobile transportation platform, DiDi, who is activating a paid social campaign to win tickets to the local premiere. They also devised a stunted scavenger hunt, which ended in an immersive, branded experience at a fun house created to reflect the Derry Canal Days fun house in the movie. Postmates, the food delivery app newly arrived in the country, created an Unhappy Meal available to customers via a virtual pop-up restaurant decked out with red balloons and a replica of Georgies iconic paper boat; they are offering themed prizes and discount codes, and will also host a trivia contest to win premiere tickets. The campaign is all shared via social media and in-app. And finally, Virgin Mobile who, focused on content and entertainment, will reach their strong user base with an online and social media campaign.
The list of international partners continues with one of Canadas leading coffee store chains, Country Style, with a turn up to win IT cup that offers a chance to win prizes, including three grand prize trips to Warner Bros. Studios in Burbank, California. Cold Stone Creamery will create a custom flavor for the release of the film in Brazil, which will be featured in eight locations and allow customers who buy an ice cream to also receive a movie ticket. Orange, one of the largest mobile network operators in Spain, will run an online contest for advance screening tickets and themed merchandise. And Sanrio Puroland in Japan, a popular theme park usually themed with the iconic Hello Kitty, will tie-in to the film with a sweepstakes, as well as film-themed posters and red balloons popping up around the park at night.
About the Movie
Evil resurfaces in Derry twenty-seven years after the Losers Club defeated Pennywise, he has returned to terrorize the town of Derry once more. Director Andy Muschietti reunites the adult Losers in a return to where it all began with IT Chapter Two. The film is Muschiettis follow-up to 2017s critically acclaimed and massive global box office hit IT, which grossed more than $700 million worldwide. Both redefining and transcending the genre, IT became part of the cultural zeitgeist.
IT Chapter Two stars James McAvoy, Jessica Chastain, Bill Hader, Isaiah Mustafa, Jay Ryan, James Ransone and Andy Bean. Reprising their roles as the young members of the Losers Club are Jaeden Martell, Wyatt Oleff, Jack Dylan Grazer, Finn Wolfhard,
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Motion Pictures
