This week Spotify has returned to Cannes Lions with a robust and reinvigorated presence, combining insightful panels, stunning activations, and unforgettable entertainment. It's a jam-packed week that highlights the creativity happening at Spotify in a refreshing, interactive setting.
But our physical presence at Cannes isn't the only thing to write home about: A wave of announcements have been coming out of Spotify in the weeks leading up to the beachside event, including news about a first-of-its-kind third-party brand safety partnership with Integral Ad Science, a new podcast ad deal with Omnicom Media Group, and the drop of our fourth-annual Culture Next trends report.
Lee Brown, Spotify's Global Head of Advertising Business & Platform, summed it up well: Since we last came to Cannes in 2019, we've built an entirely new business around podcasting, he told For the Record. And now, we know we can provide tools and confidence to help our advertisers show up in the right locations and use the right content to market their brands. And Spotify Beach is the place to demonstrate that-in-person, feeling the energy, hearing about the creative process directly from the source. That goes a long way in building relationships and our business in the years to come.
For the Record spoke to Lee ahead of the event to get a sneak preview of what's in store.
This year, Spotify has a bigger presence at Cannes than ever before. What sort of events and activities can attendees look forward to this year? We're all super excited to be back in Cannes doing our iconic activation on the Spotify Beach. It's been a long time since the industry has had a chance to get together, to celebrate and recognize all the creative and inspiring work that's happening. During the day, Spotify leaders will host thought-provoking panels and talks with some of our podcast creators and industry leaders, including podcaster and journalist Jemele Hill, Batman Unburied actors Winston Duke and Hasan Minhaj, and Teenager Therapy podcast co-hosts Kayla Suarez and Thomas Pham.
And then at night, when the sun goes down, we have live performances from a few of the world's hottest artists, including Kendrick Lamar, Post Malone, and Dua Lipa. We're bringing together some of the best creators and musicians in the world because we know that without creativity, there'd be nothing.
We're holding several panels at Cannes themed to our ads initiatives including Outside Voice and Culture Next. How does bringing these to the stage help us tell the stories behind them? Our Outside Voice panel features Jemele Hill, who, along with other BIPOC leaders in the creative space, is taking matters into her own hands to build platforms that amplify underrepresented voices. So to hear directly from Jemele, to learn from her experience, to make sure that we understand the content and the audience-that just gives the advertisers a much closer look at what the process looks like, the goals of that creator, and the needs of their audience.
Something that brands are struggling with today is how to show up authentically in environments where a new generation of audiences have different platforms, ways of consuming content, and ways of communicating. Brands have to constantly evolve how they show up authentically, with impact, and really make that genuine connection with the audience. So for Culture Next, we're giving them the opportunity to hear directly from Gen Z about how they create and consume culture-and what advice they give brands trying to reach them.
What are some of the benefits to Spotify of merging our relationships with creators like Jemele Hill and the cast of Batman Unburied with advertisers at an event like this? Creators are the backbone of our business. And so we take enormous pride in connecting them not only with listeners, but also with advertisers to help them monetize their work. There's just something so great about getting to experience these remarkable creators in-person, feel their energy, hear about their creative process directly from the source-that goes a long way in building relationships and trust with advertisers.
It also allows us to demonstrate the many kinds of content on our platform and how we're relevant to and attract and appeal to an incredibly broad audience. Shows like Batman Unburied and other highly produced shows serve as a really great entryway to Spotify for audiences. Then they stick around to discover other amazing content from smaller creators.
Cannes Lions is also about awarding the most impactful, remarkable advertising and the people behind it. What are some of your favorite campaigns from the last year? There are so many. I really love the Rocket Mortgage Barbie campaign for its relevance and IP creativity. It's so timely; it's so spot on. And it's taking a commodity product like a home loan and just making it super relevant and timely for today's environment. I also love what Raja [Rajamannar], the CMO of MasterCard, is doing with his multisensory approach. I think they're just in the early innings of defining what that looks like for MasterCard. And then Carl [Loredo] at Wendy's has really embraced and done some amazing work with Web3, with the Wendyverse.
And then, lastly, I'd be remiss if I didn't also mention our own campaign, All Ears On You, Spotify Advertising's first-ever brand campaign, which launched last fall. The campaign video is stunning, showcasing just how powerful audio can be for listeners, showing them in personalized little audio bubbles as they move about their noisy cities or their daily lives. It also features a super killer song from Joy Crookes, Feet Don't Fail Me Now, and it's become one of my favorites. I'm sure it's going to be in my Wrapped this ye
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
23/04/2025
In 2024, Thomson's Total Turnout project played a pivotal role in elevating ethical election reporting and strengthening journalist safety in Pakistan.
Wit...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
23/04/2025
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing.
Disclaimer:...
23/04/2025
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
23/04/2025
SAN JOSE, Calif. Roku has announced new TVs, new streaming devices and significant upgrades to its user interface and software platforms that are designed to st...
23/04/2025
COW Job Listing: Opportunity for a Passionate Feature Film Editor - London-Based...
23/04/2025
RM Equity Partners Acquires MAGIX Software, Appoints Robert Rutkowski as CEO to ...
23/04/2025
All Men Are Wicked Western Shot with Blackmagic Design
Brie Clayton April 23, 2025
0 Comments
Blackmagic Pocket Cinema Camera 4Ks were put to the test...
23/04/2025
NEW YORK Warner Bros. Discovery captured the largest monthly viewership increase among media distributors in March, according to Nielsen's latest Media Dist...
23/04/2025
MIAMI, Fla. Hemisphere Media Group has inked a deal with Samsung to launch WAPA+ as a FAST channel on Samsung TV Plus, a free TV streaming service that comes pr...
23/04/2025
HEBDEN BRIDGE, U.K. Calrec Audio has promoted Sid Stanley to managing director. Stanley, who joined the company in July 2018 as general manager, has been instru...
23/04/2025
WASHINGTON Federal Communications Commission Commissioner Nathan A. Simington has announced a series of staff appointments made in March and April 2025, includi...
23/04/2025
WASHINGTON The Federal Communications Commission has set its agenda for the Monday, April 28, 2025 Open Meeting, which is scheduled to start at 10:30 a.m. in th...
23/04/2025
COW Job Listing: Full-Time Video Editor, Remote
Brie Clayton April 22, 2025
0 Comments
Full-Time Video Editor
April 23, 2025COW Job Listing: Opportu...
23/04/2025
Berklee Abu Dhabi's Jazz Night Kicks off Global Celebration of Music and Cul...
23/04/2025
The E.W. Scripps Co. said it was shutting down its Scripps News over-the-air channel effective November 15 and eliminating at least 200 jobs....
23/04/2025
Audio Helps Chess.com Checkmate Cheating Matches are produced using REMI workflows By Dan Daley, Audio Editor
Wednesday, April 23, 2025 - 7:00 am
Print Th...
23/04/2025
Tech Focus: Intercoms, Part 1 - Key to Onsite, REMI, Hybrid Operations Intercoms keep increasingly disparate production locations together By Dan Daley, Audio ...
23/04/2025
Speaking my language: Bringing AI to the fore with real time audio translation f...
23/04/2025
Back to All News
Netflix Drops Trailer for Crime Drama Secrets We Keep, Set in ...
23/04/2025
Back to All News
World Book Day: Netflix Announces New TV Adaptations and Impac...
23/04/2025
Comscore to Announce First Quarter 2025 Financial ResultsRESTON, VA, April 23, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
23/04/2025
In an email to RT staff today, RT Director-General, Kevin Backhurst confirmed that RT 's Voluntary Exit Programme (VEP) 2025 is open from today, Wednesday...
23/04/2025
RT will air live coverage on television, radio and online of the funeral of Pope Francis which takes place this Saturday, 26 April 2025.
Beginning at 8.30am o...
23/04/2025
As AI models evolve and adoption grows, enterprises must perform a delicate balancing act to achieve maximum value.
That's because inference - the process ...
23/04/2025
Financial services has long been at the forefront of adopting technological innovations. Today, generative AI and agentic systems are redefining the industry, f...
23/04/2025
Facebook
Twitter
LinkedIn
Enables Michelin to focus on development of its ...
23/04/2025
AI is rapidly reshaping what's possible on a PC - whether for real-time image generation or voice-controlled workflows. As AI capabilities grow, so does the...
23/04/2025
An AI agent is only as accurate, relevant and timely as the data that powers it....
23/04/2025
April 23 2025, 02:00 (PDT) Dolby Ushers in the Future of In-car Entertainment at Auto Shanghai 2025
Dolby and industry partners demonstrate robust momentum ...
22/04/2025
Chloe Sevigny at the Magic Farm premiere (photo by Michael Hurcomb/Shutterstock for Sundance Film Festival)...
22/04/2025
Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live&#...
22/04/2025
Spotify has an unwavering commitment to supporting emerging artists across all g...
22/04/2025
This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
22/04/2025
Virtual idols are poised to revolutionize entertainment, with the market projected to top $4 billion by 2029. Crafted with motion capture and game engine techno...
22/04/2025
As the audiovisual (AV) industry rapidly evolves, educational institutions are preparing the next generation of AV professionals for the future. Singapore Polyt...
22/04/2025
DENVER A new survey highlights just how important streaming has become in the entertainment landscape. Data compiled by Adtaxi shows streaming isnt just an alte...
22/04/2025
Samsung TV Plus has announced that it is now offering nearly 700 streaming channels in the U.S. more than any of the other major FAST platforms, the streaming s...
22/04/2025
PORTSMOUTH, N.H. New findings from Hub Research's latest survey on sports and television coverage reveal Amazon may have cracked the code of how to use tech...
22/04/2025
DETROIT Rockbridge Growth Equity has sold a controlling stake in GSTV to MidOcean Partners. Rockbridge will retain a minority stake in the video network which i...
22/04/2025
ATLANTA Gray Media has promoted Dana Neves to senior managing vice president, overseeing a number of Gray's television markets in the Northeast and Mid-Atla...
22/04/2025
The Infrastructure of Creative Flow: DigitalGlue's creative.space Wins NAB 2...
22/04/2025
iZotope unveils Equinox: the ultimate reverb plugin for Post and Music productio...
22/04/2025
Every way to export transparent videos from After Effects
Graham Quince April 21, 2025
0 Comments
In this video, I break down each way you can export ...
22/04/2025
April 22nd, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Short Film Lineup
Featuring How I Learned to Die Executive Produced by Osca...
This week Spotify has returned to Cannes Lions with a robust and reinvigorated presence, combining insightful panels, stunning activations, and unforgettable entertainment. It's a jam-packed week that highlights the creativity happening at Spotify in a refreshing, interactive setting.
