Sony Pixel Power calrec Sony

Live From FIFA Women's World Cup: FOX Sports' Live Social and Digital Content Plan Grows, Even Despite Time Difference With US Market

02/08/2023

Live From FIFA Women's World Cup: FOX Sports' Live Social and Digital Content Plan Grows, Even Despite Time Difference With US Market Deeper integration of tech from Tagboard, Riedel brings added efficiency By Brandon Costa, Director of Digital

Wednesday, August 2, 2023 - 3:56 pm

Print This Story | Subscribe

Story Highlights

FIFA World Cups are wildly exciting projects to work on. But like any major global international sporting event, fruitful opportunities are always met with a set of major challenges. There's perhaps no bigger challenge for FOX Sports at the 2023 FIFA Women's World Cup than the time difference.

FOX Sports is producing its live social and digital show, World Cup NOW, from a set in Sydney on the banks of Sydney Harbour. (Photos Courtesy of FOX Sports)

With many of the matches in Australia and New Zealand happening during overnight hours across the United States, it begged the question: would the aggressive, live programming plan that FOX Sports Digital's team flexed during the men's FIFA World Cup in Doha last year even make sense this time around?

The answer was a resounding yes. Not only did FOX Sports Digital choose not to back off, they decided to go even bigger and harder.

We're always going to stay true to live, says Ricardo Perez-Selsky, Sr. Director, Digital Production Operations, FOX Sports.

@MelissaMOrtiz was every Colombia fan after that late winner @stuholden | @JimmyConrad | @CarliLloyd pic.twitter.com/qEtjIusFDD

- FOX Soccer (@FOXSoccer) July 30, 2023

From a gorgeous set at the Hickson Road Reserve under the Sydney Harbour Bridge, FOX Sports is back with its live social show, World Cup NOW, on Twitter (X) and the FOX Sports App as well as clipping and producing a wealth of original content, bringing wall-to-wall coverage of the entire FIFA Women's World Cup, all while offering daily coverage on the status of the US Women's National Team.

Perez-Selsky says that his group will actually produce more live hours here in Sydney than they did in Doha. Nearly 1.5-times, in fact. For some perspective, the FOX Sports Digital team produced a whopping 160 live shows exclusively for digital and social platforms at the men's FIFA World Cup in Doha last year.

Multiple digital-first programs, including the State of the Union Podcast with Alexi Lalas, are broadcasting from the Sydney set.

Those added hours are coming in the form of more live halftime streams, as well as longer bridge shows between matches. During the men's tournament, a post-match show might go 20 minutes followed by a dropout, before returning for a pre-match show 30 minutes or so later. During the Group Stage at the Women's World Cup, the plan has been to, instead, stay on the air all the way from stoppage time of a match into the first three minutes of the following match. That's approximately 45 minutes straight live.

The output is a testament to not simply the tireless effort of the FOX Sports Digital team but the seamless integration between the broadcast and the digital sides of the house.

FOX Soccer is truly one cross-platform family, says Michael Bucklin, SVP, Digital Content, FOX Sports. Whenever I say we' when referring to FOX Sports Digital, people like [Executive Producer of FIFA World Cup on FOX] David Neal or [President of Production & Operatons] Brad Zager are so quick to correct me. It's one big team.

Key Improvements to Tech Workflows In addition to the beautiful backdrop of Sydney Harbour and the Sydney Opera House at their set position - as well as a new LED wall at their disposal the FOX Sports Digital team is enjoying some significant improvements to its live workflows at this Women's World Cup.

Instead of breaking between post-match shows and pre-match shows, as FOX Sports Digital did during its coverage of the men's FIFA World Cup in Doha last year, live streams are, instead, staying live and bridging between matches. That puts shows live for anywhere between 45 minutes to a full hour.

Two huge improvements from the previous effort eight months ago in Doha come in the form of deeper integration with two key vendor partners: Tagboard and Reidel Communications.

Perez-Selsky says deeper use of Tagboard is not only streamlining graphical workflows, its making the on-air product more fresh and fun. All name fonts for every live stream are being run directly through Tagboard when at the men's World Cup, a designer would have to whip up an individual .png file for any font that appeared on screen. Going directly through Tagboard allows to make changes on the fly, quickly add in more spur of the moment on-screen fonts

We have a Tagboard producer actually in-country with us this time and that has made a big difference, says Perez-Selsky. They've basically become like a secondary producer on the show because we have so much social media integration to what we do. That's been a big improvement.

Spearheading the Tagboard efforts are Associate Tagboard Producer Trip Westmoreland, as well as Tagboard Specialists Alex Hobbs, Nicolette Rojo, and Cole Weinstein.

Secondly, going with Reidel Communications' popular Bolero product, comms on the set and, more importantly, with the FOX Sports Digital team's remote team in Los Angeles which is being headed up by Fox Sports' Senior Director, Digital Operations Rachel Sollenberger is greatly improved. Previously, all of that real-time comms was done via Slack and Zoom.

It just makes all of the difference, says Perez-Selsky. They're pulling late night shifts, obviously; starting their day at 1 a.m. and finishing it at 10 a.m. Having them on quick communication has been so great.

Another tech enhancement this year is going fully wireless on microphones and IFBs for on-air talent on the set.

Playing key roles in
LINK: https://www.sportsvideo.org/2023/08/02/live-from-fifa-womens-world-cup...
See more stories from svg

Most recent headlines

13/03/2025

You Will Leave Opus Singing the Original Bops Performed by John Malkovich

(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...

13/03/2025

How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market

Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...

13/03/2025

Spotify Audiobooks Launches a New Publishing Program for Independent Authors

At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...

13/03/2025

Evolving EO/IR Technology For All-Domain Airborne Law Enforcement

Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...

13/03/2025

Craft Interview: Jamie McCombs, Audio Consultant / Sr. Audio

Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...

13/03/2025

Craft Interview: Paul Sandweiss, Production Sound Mixer/Audio Director

On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...

13/03/2025

Riedel To Showcase New StageLink Smart Edge Devices At 2025 NAB Show

WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...

13/03/2025

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring for VOS360 Streaming Workflows at the 2025 NAB Show

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...

13/03/2025

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage Platform that Empowers Video Teams to Scale Effortlessly

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...

13/03/2025

FOR-A America Theme - Connecting the Present, Building the Future - Comes to Life at NAB 2025 Exhibition

FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...

13/03/2025

Ajit Pai Appointed President of CTIA

CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...

13/03/2025

NAB: FCC's 60 Minutes Investigation Is Unconstitutional, Invalid

he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...

13/03/2025

CBS Miami to Launch AR Coverage of Weather and Sports for March Madness

MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...

13/03/2025

Meet the co-founder and chief customer success & innovation officer

Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...

13/03/2025

FCC Chairman Carr Launches Massive Deregulation Initiative

WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...

13/03/2025

SDVI Integrates Rally With Spectra Vail

SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...

13/03/2025

FCC Approves Gray's Acquisition of KXLT

ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...

13/03/2025

NAB Show 2025 Exhibitor Insight: Blackmagic Design

TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...

13/03/2025

Watch Student Naomi Soleils Folk Pop Performance on The Voice

Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions. ...

13/03/2025

Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content

Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...

13/03/2025

Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew Cross

Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...

13/03/2025

SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size on Completing Customizable Studios for All Clients

SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...

13/03/2025

IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036; Add Digital Projects, Initiatives

IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...

13/03/2025

NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical Video Feed, Mascot Mode, and Popular Boss Button

NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...

13/03/2025

SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive Experience for Daytona, The PLAYERS, and March Madness

SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...

13/03/2025

Sky Business Launches Cloud Voice A New Cloud Communication Solution for UK Businesses

Sky Business, Sky's B2B division, providing connectivity and content to busi...

13/03/2025

Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark for F band applications

Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...

13/03/2025

The ICG Marketing Survey 2025

We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey. Our 2025 survey p...

13/03/2025

Harmonic Amps Up Video Streaming Efficiency with New Origin Capabilities

SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...

13/03/2025

Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025

Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025 Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...

13/03/2025

FOR-A America Theme Connecting the Present, Building the Future Comes to Life at NAB 2025 Exhibition

Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...

13/03/2025

2025-03-13

A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...

13/03/2025

Italia 90 Republic of Ireland Squad, Riverdance, Cian Ducrot & B*Witched on Friday's Late Late Show

Here is your host, Patrick Kielty! Shake your Shamrocks, Patrick Kielty will be...

13/03/2025

RT Celebrating all things Irish this St. Patrick's Weekend

This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...

13/03/2025

GTC 2025 - Announcements and Live Updates

What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...

13/03/2025

T-Mobile, Thales and SIMPL ease IoT deployments with a flexible and secure connectivity solution

Facebook Twitter LinkedIn By combining T-Mobile's robust network, Thal...

13/03/2025

Relive the Magic as GeForce NOW Brings More Blizzard Gaming to the Cloud

Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library. Prepare to weather epic gameplay in the cloud, tackling the genr...

13/03/2025

Gaming Goodness: NVIDIA Reveals Latest Neural Rendering and AI Advancements Supercharging Game Development at GDC 2025

AI is leveling up the world's most beloved games, as the latest advancements...

13/03/2025

Drop It Like It's Mod: Breathing New Life Into Classic Games With AI in NVIDIA RTX Remix

PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...

12/03/2025

Como o Impacto Cultural e Financeiro da Indstria Musical Define Seu Sucesso em 2025

O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...

12/03/2025

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...

12/03/2025

Nourish Mind, Body, and Soul This Ramadan With Spotify

Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...

12/03/2025

How the Music Industry's Cultural and Financial Impact Define Its Success in 2025

Spotify has just unveiled this year's Loud & Clear report, a transparent loo...

12/03/2025

FAST now transcends back catalog content

More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK March 12, 2025 Gracenote, the content data busin...

12/03/2025

Viamedia Adopts ShowSeeker Pilot To Streamline Ad Workflows

GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...

12/03/2025

Mediagenix Appoints Wael Yasin as Sales Director Central Europe

BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....

12/03/2025

Omdia: Global Online Consumer Expenditure to Hit $6.6 Trillion by 2029

LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...

12/03/2025

Comcast Technology Solutions Upgrades to Interra Systems BATON Version 9

CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....

12/03/2025

Nevion announces new 400G addition to its eMerge SDN media fabric offering

Nevion announces new 400G addition to its eMerge SDN media fabric offering Brie Clayton March 12, 2025 0 Comments High-capacity switch enhances existi...

12/03/2025

DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol

DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol Brie Clayton March 12, 2025 0 Comments Feature film relies on DaVinci Resolve Studio for ...