Spanish Keys viewer Videology analiza las caracter sticas del consumo de contenidos audiovisuales en Espa a, donde se prev que la visualizaci n de v deos en Internet siga creciendo durante los pr ximos a os.
La anatom a del espectador de TV ha sufrido grandes cambios durante la ltima d cada debido al crecimiento explosivo del v deo online, y esta tendencia no presenta signos de poder detenerse. Globalmente, el tr fico de v deo IP supondr el 79% de todo el tr fico de los consumidores en Internet en el a o 2018, frente al 66% de 2013. La visualizaci n de v deos de Internet de TV (v deos vistos a trav s de Internet en una pantalla de TV a trav s de un decodificador conectado a Internet) se duplic en 2013 y seguir creciendo a un gran ritmo, cuadruplic ndose en 2018.
El telespectador tradicional est m s conectado que nunca a las pantallas y dispositivos que tiene alrededor. En los pr ximos a os, con los avances tecnol gicos, los consumidores tendr n m s oportunidades de conectarse al Internet de las Cosas (m s all de Google Glass, relojes, parabrisas de coches y neveras conectadas) y, como consecuencia, las marcas tendr n m s v as para llegar a ellos, de la cabeza a los pies.
Videology ha analizado las particularidades del consumo televisivo en Espa a, destacando que el v deo online tomar ventaja
La televisi n mantendr su liderazgo en el reparto de la inversi n publicitaria en medios convencionales, con un 40% de volumen, pero Internet se consolida en segunda posici n y es el nico medio convencional que aumenta su inversi n respecto al a o anterior.
La TV (88,1%) sigue siendo el medio con mayor penetraci n en Espa a, pero Internet mantiene su aumento de penetraci n y el video online es uno de los principales contenidos: YouTube lidera el ranking de sitios de Internet por visitantes nicos, y tres portales de cadenas tradicionales est n en el Top 10 de sitios m s visitados.
El 90% de los internautas m viles usa el m vil mientras ve la televisi n, y el 79% usa una tableta. Para el 26% de ellas, comentar el contenido de TV en redes sociales o mensajer a ya es un h bito.
En cuanto al tiempo que dedicados a la televisi n, Videology destaca que sigue aumentando el consumo permaneciendo 246 minutos al d a ante la pantalla. Los nuevos dispositivos y pantallas ayudan a retroalimentar el contenido audiovisual.
El 96% de los hogares espa oles cuenta con al menos un tel fono m vil, y el 45% de la poblaci n accede a Internet desde ellos.
El 90% de los medios de comunicaci n espa oles creen que los consumidores aumentar n significativamente el tiempo que pasan viendo v deos en sus smartphones durante los pr ximos tres a os.
Videology resalta que el 63% de los anunciantes espa oles cree que aumentar significativamente el tiempo de visionado de v deo a la carta en los pr ximos tres a os, mientras que el visionado de TV en el momento de emisi n se mantendr o disminuir .
El 64% de los medios espa oles cree que los consumidores aumentar n el tiempo que pasan viendo su programaci n directamente en sus sitios web. M s del 60% de los internautas adultos utiliza al menos dos dispositivos cada d a, y casi el 25% utiliza tres dispositivos para conectarse a la Red.
El 76% de los medios, agencias y anunciantes espa oles creen que ser clave poder llegar a las audiencias independientemente de la pantalla que utilicen, incluida la TV tradicional.
Por ltimo, Videology rese a que el espectador multipantalla tiene m s hambre de televisi n. El 78% confiesa que no seguir a determinados programas si no fuese gracias a pantallas distintas a la TV tradicional.
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Spanish Keys viewer Videology analiza las caracter sticas del consumo de contenidos audiovisuales en Espa a, donde se prev que la visualizaci n de v deos en Internet siga creciendo durante los pr ximos a os. 
