
From designing dream cars to customizing clothing, 3D product configurators are ringing in a new era of hyper-personalization that will benefit retailers and consumers.
Developers are delivering innovative virtual product experiences and automated personalization using Universal Scene Description (aka OpenUSD), NVIDIA RTX technologies from NVIDIA Omniverse software development kits (SDKs) and application programming interfaces (APIs), and generative AI from NVIDIA Edify models.
Together, these technologies enable developers to create configurator applications that deliver physically accurate, photoreal digital twins of products, revolutionizing the way brands personalize buyer journeys at unprecedented scale.
For example, Dassault Syst mes' 3DEXCITE brand is adopting Omniverse Cloud APIs to enable interoperability with generative AI services, such as Shutterstock's Edify3D or Edify 360, directly inside its web-based application.
By using NVIDIA Edify-powered models, trained by Shutterstock, Dassault Syst mes can generate stunning 3D environments from text prompts to instantly personalize scenes representing physically accurate products. And with Omniverse APIs, the company can supercharge the web-based app with real-time ray-traced rendering.
Many other developers are also building 3D product configurator software and solutions with NVIDIA Omniverse SDKs and APIs.
CGI studio Katana has developed a content creation application, COATCreate, used by manufacturers such as Nissan, that allows marketing assets to be staged and created faster with product digital twins. COATCreate also enables users to view and customize the digital twin while wearing an Apple Vision Pro headset, unlocking real-time ray-traced extended reality experiences.
Brickland, another CGI studio, is developing real-time virtual experiences that allow users to customize clothing by choosing from predefined parameters such as color and material. Through their Digitex initiative, Brickland is expanding into digital textures and allowing consumers to visualize and interact with extreme levels of detail in their 3D assets thanks to RTX real-time rendering
Configit connected its powerful configurator logic tool Configit Ace to Omniverse and OpenUSD by streamlining the management of the complex rules system behind the creation of configurators and combining it with the rendering capabilities of Omniverse and RTX. This allows for rapid creation of articulated product configurators and enables the configurator developers to power real-time ray-traced rendering in their solutions.
WPP has developed a content engine that harnesses OpenUSD and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while remaining aligned with a client's brand.
Media.Monks has developed an AI-centric professional managed service that leverages Omniverse called Monks.Flow, which helps brands virtually explore different customizable product designs and unlock scale and hyper-personalization across any customer journey.
Accenture Song, the world's largest tech-powered creative group, is using Omniverse SDKs to generate marketing content for Defender vehicles. Using it with the Edify-powered generative AI microservice, Accenture Song is enabling the creation of cinematic 3D environments via conversational prompts.
Product Digital Twins in the Era of Industrial Digitalization Forecasts indicate that consumer purchases, including high-value items like vehicles and luxury goods, will increasingly take place online in the coming decade. 3D product digital twins and automated personalization with generative AI serve as invaluable tools for brands to showcase their products and enhance customer engagement in the changing retail landscape.
3D configurators provide tangible benefits for businesses, including increased average selling prices, reduced return rates and stronger brand loyalty. Once a digital twin is built, it can serve many purposes and be updated to meet shifting consumer preferences with minimal time, cost and effort.
Creating a 3D Product Configurator The process of creating a 3D product configurator begins with harnessing OpenUSD's powerful composition engine and interoperability. These features enable developers to create dynamic, interactive experiences that accurately reflect the nuances of each product.
Teams can also integrate generative AI technologies into OpenUSD-based product configurators using NVIDIA Omniverse APIs to enhance the realism and customization options available to users. By leveraging AI, configurators can intelligently adapt to user inputs, offering personalized recommendations and dynamically adjusting product configurations in real time. And with NVIDIA Graphics Delivery Network , high-quality, real-time viewports can be embedded into web applications so consumers can browse products in full fidelity, on nearly any device.
The possibilities for 3D product configurators are virtually limitless, applicable across a wide range of industries and use cases.
To start, get NVIDIA Omniverse and follow along with a tutorial series.
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...