Samsung SMART Camera and Getty Images Launch Industry Leading Global Partnership
27/01/2014
Samsung Electronics and the global digital media company Getty Images, today announced a new partnership at the annual Samsung European Forum. Samsung and Getty Images have joined forces with the single-minded ambition to help people across the world share their stories through the power of photography.
Partnering with an iconic brand like Getty Images is an ideal endeavour for Samsung. Getty Images is the perfect partner to allow our customers to share their individual stories from across the world, faster and through better quality images than ever before, said Stephen Taylor, Vice President Brand and Retail, Samsung Electronics Europe. Through this partnership, we hope to empower a generation of aspiring photographers to take their ambition to new heights.
The partnership will bring together the unique capabilities and expertise of Samsung and Getty Images to drive forward connected photography for the benefit of our customers. As part of this agenda, the agreement will see a commitment to the creation of bespoke content, starting with the launch of the Samsung Collection now available on gettyimages.com (http://www.gettyimages.com/editorial/frontdoor/samsung).
The Samsung Collection is a selection of premium editorial content shot by Getty Images' top photographers using the Samsung SMART Camera NX. Samsung and Getty Images will also empower consumers to become future contributors to the Samsung Collection using the NX system.
Craig Peters, Senior Vice President for Content, at Getty Images said: Getty Images is the engine behind our increasingly image-rich digital world and we are delighted to partner with Samsung, a world-class leader and innovator in consumer technology. Through this partnership, Getty Images and Samsung will provide the tools and a platform for photographers worldwide to share their unique perspectives with us and the global community.
The partnership between Samsung Camera and Getty Images launches today in Malaga, Spain, where Samsung and Getty Images spokespeople will share their views on the theme of connected photography.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
About Getty Images
Getty Images is among the world's leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, including iStock and Thinkstock . With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For the stories behind our content and our technology, visit Getty Images InFocus at http://infocus.gettyimages.com/. Find us on Facebook at www.facebook.com/gettyimages and Twitter at https://twitter.com/GettyImages.
LINK: | http://www.samsung.com/uk/news/localnews/2014/samsung-smart-camera-and... |
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