
LINK PING, SWEDEN The latest visitor attraction at the Hua Qing Chi hot springs resort in Xi'an, China, The Song Of Unending Sorrow is a brilliant new fusion of modern-day effects, traditional storytelling, song and musicianship with the very latest in audiovisual technology, courtesy of Dataton WatchOut.
Based on a poem written by Bai Juyi in the early ninth century, the show uses more than 30 licences of Datatons WatchOut image-manipulation and show-control software, driving over 50 multiple high-power projectors, holographic screens, special effects and pre-recorded audio.
These are synchronised with live actors, musicians and custom-made scenery to provide an unforgettable visitor experience inside a four-level digital theater built specifically for the project, adjacent to the site of historic Hua Qing Palace.
Bai Juyis epic poem tells the story of the Tang Dynasty emperor Xuan Zong and his ill-fated love for a female consort, Yang Guifei, explains Kenneth Cheung, managing director of Audio Visual Technique, Datatons Premium Partner for Hong Kong and China, which supplied and installed the show-control elements of the system and who was on hand to offer technical back up, advice and support.
Working in partnership with Australias Spinifex Group, which created the visual content, and An Heng Group, which provided the projection systems, we were tasked with delivering a multimedia production that would bring a fresh dimension to a story that has been a part of Chinese culture for centuries.
Using WatchOut enabled not just the creation of an automated AV show using multiple projection on an impressively large scale, but the creation of cues so that pre-recorded sound and other effects provide a rhythmic backdrop to the live actors and musicians who anchor the show to the traditions of the Tang Dynasty, literally bringing it to life.
The result is a production full of atmosphere, emotion, drama and impact. Nobody who sees it can fail to be moved by it.
Fredrik Svahnberg, marketing director, Dataton, adds: Fresh from their triumph in creating the wonderful Beijing Gets Moving exhibition last year, AVT and An Heng Group have again joined forces to show how new technology can highlight the power, intelligence and beauty of traditional Chinese culture. We at Dataton continue to be amazed by the creativity shown by our partners and it has been a privilege to see the image-blending, geometry-correction and other features of WatchOut being used to such dramatic effect at Hua Qing Chi.
Image courtesy of Audio Visual Technique.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...
17/04/2025
FIFA's Oscar Sanchez on the Task of Producing a North American World Cup The head of host broadcast production spoke during SVG Europe's Football Summit...
17/04/2025
NBA Playoffs 2025: As Play-In Tourney Continues, TNT Sports Preps Escalated Game...
17/04/2025
NBA Playoffs 2025: ESPN's Postseason Run Highlighted by New Cameras, Player ...
17/04/2025
Back to All News
Dear Hongrang' Blends Mystery and Romance in New Period D...
17/04/2025
Back to All News
The Making of Frozen Hot Boys': Real Training, Real Sculp...
17/04/2025
Back to All News
A Charming Prince, A Feisty Commoner and One Unexpected Love S...
17/04/2025
Back to All News
Made in New Mexico: A Look Behind the Scenes at Our New Drama ...
17/04/2025
Big shout out for our Managing Director Simon Couchman who is running his 50th and final marathon ahead of his 50th birthday in fancy dress!
Simon hopes to ach...
17/04/2025
The broadcast industry is on the brink of a transformative revolution, and at th...
17/04/2025
Festival programme promises a feast of drama, an action-packed fringe festival a...
17/04/2025
Gold prospecting in Venezuela has led to a malaria resurgence, but researchers h...
17/04/2025
Facebook
Twitter
LinkedIn
Thursday, 17 April 2025 - The next step has now been taken in the Franco-German armaments project Main Ground Combat System (MGC...
17/04/2025
RT 's Ireland's Wild Islands wins Best Series at the 2025 International ...
17/04/2025
As the days grow longer and the flowers bloom, GFN Thursday brings a fresh lineup of games to brighten the week.
Dive into thrilling hunts and dark fantasy adv...
17/04/2025
A better way to predict a patient's risk of coronary artery disease Scripps Research scientists developed a model that more accurately identifies patients a...
16/04/2025
At a time when Sudanese women journalists face unprecedented challenges, She Speaks Sudan has provided a critical platform for training, mentorship, and collabo...
16/04/2025
It's an understatement to say that the Peabody Awards are major. The winners...