Comcast Advertising and Comscore Expand Partnership to Provide Increased Accuracy for Identity Resolution in Cross-Platform Measurement for TV Advertising
01/08/2024
NEW YORK August 1, 2024 Today, Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and evaluating media across platforms, announced an expanded partnership to allow for enhanced cross-platform signal validation powered by Comcast Advertising's Signal Authentication offering.
Comcast Advertising's Signal Authentication service offers a privacy-first scaled solution across close to 32 million U.S. households to deliver a new standard of accuracy and understanding of reach and frequency as well as attribution measurement across linear and streaming TV, ultimately giving the industry stronger ID resolution for media campaigns. The service announced earlier this year delivers a standard of accuracy that has not been available in the market until now.
Signal loss and data quality are greatly impacting the ability for advertisers to understand how they are reaching their target audiences, and how their media campaigns are performing, said Carmela Fournier, Vice President and GM, Data, Comcast Advertising. Since Comcast Advertising's solution is based on deterministic household signals across millions of households, we are able to offer reliable, privacy-forward signal authentication at scale. We're excited to further our partnership with Comscore as they become one of the first measurement companies to tap into this service to provide clients a better understanding of their campaign performance and drive improved business results, while upholding the highest standards of consumer privacy.
With this new component of the partnership, Comscore clients can utilize the Comcast Advertising solution to more confidently reach audiences and measure ad performance across linear and streaming campaigns. With a stronger understanding of media effectiveness and knowing which ads drove which actions, clients will also be able to improve budget allocation across media properties and optimize future campaigns.
Our clients are facing many challenges, especially in understanding the true impact of their advertising due to signal loss and privacy regulations, said Steve Bagdasarian, Chief Commercial Officer, Comscore. We're excited to expand our long-time partnership with Comcast Advertising to enhance identity resolution capabilities. This will give our clients increased confidence in cross-platform measurement and attribution, helping them create more informed media strategies to reach their most valuable audiences.
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal results for marketers. Comcast Advertising, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
LINK: | https://www.comscore.com/Insights/Press-Releases/2024/8/Comcast-Advert... |
See more stories from comscore |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
20/09/2024
Give Me the Backstory: Get to Know Alessandra Lacorazza, the Writer-Director Behind In The Summers
by Bailey Pennick One of the most exciting things about the Sundance Film Festi...
20/09/2024
Join Author Bella Mackie on a Musical Journey Inspired by Her Darkly Comic' New Book
As many readers will attest, wit and humor make for excellent counterparts to th...
20/09/2024
Partnering To Combat the Spread of Violent Content Online
At Spotify, our Platform Rules strictly prohibit content that promotes terrorism or violent extremism. We take action on content that violates our Platform Rule...
20/09/2024
Celebrate Latin Heritage Month With These Powerful Audiobooks
Latin culture has made an impact far beyond its geographical boundaries. The rich traditions and vibrant lifestyles have had a tremendous influence on the world...
20/09/2024
Optocore M8 MADI solves problems of clocking and rack space on Jason Aldean tour
events Youre reading: Optocore M8 MADI solves problems of clocking and rack space on Jason Aldean tour Innovative rig provides economical fiber transmis...
20/09/2024
L3Harris Chair and CEO Christopher E. Kubasik Speaks On CNBC's "Closing Bell: Overtime"
L3Harris Chair and CEO Christopher E. Kubasik sat down with CNBC to discuss what...
20/09/2024
Electronic Warfare Key to Indo-Pacific Power Projection Under AUKUS Framework
L3Harris CORVUS open, agile multi-role electronic warfare architecture....
20/09/2024
Charter Awards $1.3M in 2024 Spectrum Digital Education Grants
STAMFORD, Conn. Charter Communications, Inc. has awarded $1.3 million in grants to 66 nonprofit organizations through its 2024 Spectrum Digital Education progra...
20/09/2024
CVP announces second Education Festival
The free event for students and educational leaders will feature over 70 workshops, seminars and demonstrations By Matthew Corrigan Published: September 20, ...
20/09/2024
Meet the lead engineer
Jayne Hilton, Lead Engineer at Globecast, explains the importance of communication and openness to TVBEurope By Matthew Corrigan Published: September 20, 202...
20/09/2024
AJA Previews Virtual KONA in Collaboration with AWS at IB...
AJA today announced a preview of Virtual KONA, a new software-defined, virtualized video capture/playback solution that the company is developing in collaborati...
20/09/2024
Rise Announces Award Shortlist for 2024
Rise, the gender diversity network for the media technology industry, today announced the shortlist for the Rise Awards, which will take place on Tuesday Novemb...
20/09/2024
Double Award Success at IBC2024 for nxtedition
nxtedition is proud to announce its remarkable success at IBC2024, having been recognised with two industry awards. The company received the IABM BaM Award in t...
20/09/2024
CVP Announces the 2nd Annual Education Festival
CVP, one of Europe's leading resellers and providers of professional video and broadcast solutions, has announced that the Education Festival will return fo...
20/09/2024
Agile Content and Convergenze partner to launch Convergen...
Agile Content joins forces with Convergenze to introduce a new platform in Italy, offering a wide range of premium content for all audiences. Agile Content, a ...
20/09/2024
APL appoints JAM TV and EMG-Gravity Media as new Producti...
The Australian Professional Leagues (APL) has appointed leading sports production company JAM TV and global media services and facilities provider EMG/Gravity M...
20/09/2024
Appear releases latency reduction capabilities of up to 7...
Appear, the leader in media processing and delivery technology, today announced a significant update to its HEVC and AVC compression solutions at IBC 2024 (Hall...
20/09/2024
Ateme Deploys New Video Delivery Solutions with NVIDIA Ho...
Ateme, a global leader in video delivery solutions, is proud to announce it is deploying its Titan video processing and compression solution with NVIDIA Holosca...
20/09/2024
db group announces major update to SustainSymphony platfo...
d&b group announces the latest update to its SustainSymphony platform, a cloud-based sustainability management software designed for the live event industry. Th...
20/09/2024
BCE Expands its Custom Consoles Module-R and MediaWall at...
Custom Consoles announces the completion of a significant expansion to the Network Operation Centre control desk at the headquarters of Broadcasting Center Euro...
20/09/2024
VisionTV Goes Mobile: Modernizing Live Event Broadcasting with Blackmagic Design
VisionTV Goes Mobile: Modernizing Live Event Broadcasting with Blackmagic Design Brie Clayton September 19, 2024 0 Comments Australia's VisionTV b...
20/09/2024
Hollyland Launches the Solidcom SE Wireless Intercom System for Seamless Team Talk
Hollyland Launches the Solidcom SE Wireless Intercom System for Seamless Team Ta...
20/09/2024
Chaos' New Short Has an Answer for Hollywood VFX Problems
Chaos' New Short Has an Answer for Hollywood VFX Problems Brie Clayton September 19, 2024 0 Comments Emerging Virtual Production Tools Get First M...
20/09/2024
Daniel Alegre Appointed as CEO of TelevisaUnivision
TelevisaUnivision, Inc. has announced the appointment of Daniel Alegre as the company's new CEO effective September 19, 2024....
20/09/2024
WNBA on ION More than Doubles Viewers
New data from Scripps Sports provides fresh evidence of a rapidly growing interest in women's sports, with average viewership for the State Farm WNBA Friday...
20/09/2024
Mediacom Taps OpenVault for Improved QoE
MEDIACOM PARK, N.Y. & JERSEY CITY, N.J. OpenVault has announced that Mediacom Communications is using OpenVault's Profile Management Application (PMA) techn...
20/09/2024
Ateme Deploys New Video Delivery Solutions with NVIDIA Holoscan for Media
PARIS Ateme has announced that it is deploying its Titan video processing and compression solution with NVIDIA Holoscan for Media, an AI-enabled, software-defin...
20/09/2024
What's Next in Media Storage? Ensuring Reliability and Accessibility in Today's Busy Media Age
What's Next in Media Storage? Ensuring Reliability and Accessibility in Toda...
20/09/2024
SEG Media Launches New DTC Streaming Service for Utah Hockey Club In Partnership With Kiswe
SEG Media Launches New DTC Streaming Service for Utah Hockey Club In Partnership...
20/09/2024
The Underdogs: The CW Is Emerging as a Sports Destination With College Football
The Underdogs: The CW Is Emerging as a Sports Destination With College Football Partnered by Raycom Sports and Pac-12 Studios, The CW carries big-time ACC, Pac-...
20/09/2024
Rohde & Schwarz demonstrates advanced C-UAS capabilities at NATO TIE 2024
Rohde & Schwarz demonstrates advanced C-UAS capabilities at NATO TIE 2024 Rohde & Schwarz successfully showcases its ARDRONIS family at the NATO Technical Int...
20/09/2024
Hellbound' Resurrects: Season 2 Launch Trailer Unveils October 25 Premiere
Back to All News Hellbound' Resurrects: Season 2 Launch Trailer Unveils October 25 PremierePlay Video Play Video Entertainment 20 September 2024 Globa...
20/09/2024
Netflix Unveils Blood Line: A Rebel Moon Game' and More at Geeked Week 2024
Back to All News Netflix Unveils Blood Line: A Rebel Moon Game' and More at Geeked Week 2024 Entertainment 20 September 2024 Global Link copied to cli...
20/09/2024
Geeked Week 2024 Culminates With First-Ever Live In-Person Event
Back to All News Geeked Week 2024 Culminates With First-Ever Live In-Person Event Cobra Kai stars Jacob Bertrand and Xolo Maridue a with show host Joe Mangani...
20/09/2024
Medical Centers Tap AI, Federated Learning for Better Cancer Detection
A committee of experts from top U.S. medical centers and research institutes is harnessing NVIDIA-powered federated learning to evaluate the impact of federated...
20/09/2024
RT Radio 1 launches Drivetime In-Depth, a new series and podcast with Sarah McInerney and Cormac hEadhra
Drivetime In-Depth: War in Gaza podcast will chronicle the year's events fro...
20/09/2024
Immerse yourself in Culture Night 2024 as RT brings unmissable performances and celebrations to screens this Friday night
RT Celebrates Culture Night this Friday September 20, broadcasting on RT One a...
20/09/2024
September 19, 2024
Genetic tracing at the Huanan Seafood market further supports COVID animal origins An international collaboration between Scripps Research, University of Arizon...
19/09/2024
UKTV crowns the Classic Car Kings in new restoration series for U&YESTERDAY
UKTV has commissioned the new series, Classic Car Kings (6x60'), for leading factual channel U&YESTERDAY and free streaming service, U. The six-part series ...
19/09/2024
Visit ToolsOnAir at NAB New York 2024 Javits Center, October 9-10, 2024
Visit ToolsOnAir at NAB New York 2024 Javits Center, October 9-10, 2024 The ToolsOnAir team is excited to meet you again in person at NAB New York 2024 at ...
19/09/2024
Writer-Director Jennifer Kent on the 10th Anniversary of The Babadook and Horror as an Independent Art Form
Writer-director Jennifer Kent's The Babadook is returning to the big scree...
19/09/2024
Blue Lucy to demo asset portal and host FAST roundtable at MIPCOM 2024
Blue Lucy is bringing its new media portal, BOLT to MIPCOM 2024, Cannes, October 21-24th. On stand P-1.C50A at the MIPCOM Innovation Lab 2024, the team will de...
19/09/2024
Bottle Yard Studios sale can proceed
The sale will ensure the studios continues to achieve its potential into the future, said the council By Matthew Corrigan Published: September 19, 2024 Upd...
19/09/2024
Saankhya Labs, Sinclair To Collaborate on D2M ATSC 3.0 Devices
BENGALURU & DEHLI, India & BALTIMORE, Md. The long-awaited dream of Next-Gen TV reception on mobile phones took a big step forward today with the joint announce...
19/09/2024
DirecTV, Chicago Sports Network Reach Multi Year Distribution Agreement
CHICAGO & EL SEGUNDO, Calif. Chicago Sports Network (CHSN) and DirecTV announced a multiyear distribution agreement to provide the network and its live local ga...
19/09/2024
Spectrum Reach Becomes a Local Reseller for Amazon Ads
NEW YORK Spectrum Reach, the advertising sales business of Charter Communications, has announced a new multi-year agreement with Amazon Ads that will make Spect...
19/09/2024
SEC Taps Hawk-Eye Video Review Technology for Soccer, Volleyball
BIRMINGHAM, Ala. The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is par...
19/09/2024
Rise Announces Award Shortlist for 2024
LONDON Rise, the gender diversity network for the media technology industry, has announced the shortlist for the Rise Awards, which will take place on Tuesday N...