
The Global Video Index for Q2, 2013 shows the share of online viewing occurring on mobile phones increasing 41% since January, with live and long-form content dominant even on small screens
MOUNTAIN VIEW, CALIF. and AMSTERDAM (September 12, 2013) -- Ooyala, the leading innovator in video streaming, analytics and monetization, today released the Q2 2013 Global Video Index, which uncovers distinct patterns in the way people the world over migrate from one device to another throughout each day and week for video entertainment, sports and news.
Ooyala's data indicates that the continued growth in mobile and tablet viewing is driven in large part by increased availability of premium, long-form content, made possible by the adoption of more robust streaming and monetization tools among broadcasters and media companies. Ooyala has played a central role in fueling this adoption around the world, and enabling a new breed of personalized, interactive and lucrative video experiences on all connected devices.
The company will be demonstrating its range of cloud-based software and services this month at two major events for broadcasters, media companies and brands: IBC in Amsterdam, September 13 -17, and dmexco, in Cologne, Germany, September 18 and 19.
The new Global Video Index shows mobile phones and tablets remaining on pace to double their share of web-delivered video consumption in 2013, growing 28% and 18% respectively during Q2. Together, mobile and tablet devices accounted for 13% of all online viewing as of June 30, 2013, compared to just 8% at the end of Q4, 2012.
The full report reveals how a typical viewer consumes media throughout the day in an increasingly mobile era. For example, mobile and tablet viewing spikes early in the morning and throughout typical commuting hours, while PC video plays pick up in the later morning, and peak at midday. During the evening commute, viewers return to their phones and tablets, and PC video views decline sharply. And tablets become the first screen on the weekends, as people watch more tablet TV throughout the day. PC video views dip significantly on Saturdays and Sundays, compared to weekday streaming.
Also among the findings for Q2, 2013:
- On mobile phones, people spent more than half their viewing time with videos longer than 10 minutes; and 20% of their viewing time with videos more than an hour long
- Live video drives engagement: mobile audiences watch live video nearly twice as long as on-demand video; and the live-to-on-demand ratio is 15 to 1 for PC viewers, measured in hours
- The number of mobile video plays surges between 8 and 10 pm, a time when many mobile devices are connected to Wi-Fi; and mobile video plays consistently peak on Friday and Saturday nights
- Tablet viewing spikes early in the morning and in the evening each day, with views regularly peaking on Friday night
- During the week, PC viewing rises steadily during office hours
- There is a distinct converse relationship between PC and mobile viewing; demonstrating how viewers shift from one device to another between their time at home, during their commute, and at work
- PCs are the only platform on which the majority of video plays are for content shorter than six minutes; with nearly two-thirds of plays being less than 10 minutes. However, measured in hours, videos longer than 10 minutes still made up the majority of time spent viewing video
With the deep level of insight Ooyala provides, the concept of personalization becomes much more meaningful for broadcasters and for each individual in their audience, said Jay Fulcher, chief executive officer of Ooyala. Data is power. These insights are incredibly powerful for programmers and advertisers, who can now deliver content and ads optimized for specific viewers, times, devices and locations. As mobile and tablet viewing explodes, we're taking personalization, and the targeting that comes with it, to a completely new level.
Additionally, the report analyzes a cross-section of 10 major European countries. Of note among these findings is a progressive trend in long-form video viewing. In the Nordics for example, half of all on-demand video streamed during the quarter was over 30 minutes long, compared with 18% in the U.S. And nearly 40% of all on-demand video is viewed to completion, representing a big opportunity to improve monetization through mid-roll ad insertion, and by offering more transactional video on demand (TVOD) and subscription video on demand (SVOD) content.
About Ooyala's Global Index Report
Ooyala's Global Video Index report measures billions of video analytics events each day. The company's industry-leading analytics technology and real-time big data architecture help broadcasters, media companies, operators and brands earn more money with mobile, multi-screen video.
About Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.
Most recent headlines
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...