
AI, Machine Learning are Revolutionising Media Creation, Distribution
Author:MESA Exclusives
Cloud-based artificial intelligence (AI) and machine learning (ML) are bringing new levels of accuracy, efficiency, compliance and cost savings to broadcast operations, according to Digital Nirvana.
In the process, the technologies are continuing to transform and accelerate virtually every aspect of content creation and distribution.
During the AI & Automation breakout session Revolutionising Media Creation and Distribution Using the Science of AI & Machine Learning at the March 16 Smart Content Summit, Digital Nirvana representatives highlighted real-world examples of media enterprises that are transforming every aspect of their workflows, from subtitles creation to the distribution of content, by implementing the use of AI and ML technologies.
In the area of content acquisition, content contribution and production, it first explored a speech-to-text and captioning workflow that Digital Nirvana co-developed with what Ed Hauber, director of business development at Digital Nirvana, identified as a well-known entertainment, news and information outlet.
The single biggest driver was time or the extreme lack of time, he noted, adding: Like many operating in the news arena, deadlines are tight and time is in short supply. Our client had a two-hour window in which to ingest, edit, caption and deliver its finished product to an over-the-top (OTT) provider in the expected format.
Digital Nirvana used automatic speech recognition (ASR) technology to help solve that challenge, according to Russell Vijayan, head of AI products and services at Digital Nirvana.
Digital Nirvana provided the client with the ability to go to specific places in a piece of video and, by clicking on search terms, find all the content they needed much faster, allowing it to produce content within the timeline that they were given, explained Vijayan.
The second challenge for that client was the need to deliver accurately captioned content within the time frame allotted to it, Hauber said. Adding to the challenge was the need to deliver content in full compliance with the OTT service provider's strict style guidelines for captioning and subtitles, he noted.
The client did not have time to use a turnkey, third-party resource to send out the content, have it captioned and turned around, according to Hauber.
Digital Nirvana used a combination of technologies to overcome that challenge, Vijayan explained. Digital Nirvana created transcripts that could be converted into subtitles or captions quickly.
It then applied a layer of natural language processing (NLP) that would help split the captions so that the user didn't need to spend much time making any changes, he said. The captions created using this AI-based system have 98-99% accuracy, so very few corrections need to be made, he added.
The third challenge was something that Digital Nirvana is increasingly seeing: Operators needs to localise their content - specifically the captions - into other languages, in this case, English and Latin American Spanish, Hauber said.
In this case, Digital Nirvana needed to create Spanish captions after the English captions were created, Vijayan said, adding it created a set of algorithms that would dictate how much content needed to be translated to get a much more accurate result. The second use case was to import existing English captions and then quickly translate them to other languages, he added.
Moving on to distribution and video metadata, Hauber briefly discussed applications of AI in the content delivery space, primarily the mining of insights from within content, which allow our clients to analyse and report on production product placements, perform ad classification and uncover potential compliance issues such as identification of explicit content.
Hauber pointed to use cases with two multichannel video programming distributors (MVPDs). In both cases, they had original content but most of the distribution was other peoples' content - 300-400 channels worth of it, he said, noting both companies used compliance logging and monitoring technology to record distributed content that had been aired. The goal was extracting data from the distributed content, he noted.
The technology can be used for product placement and to replace one product with another in a piece of video content. As an example, Vijayan noted that when a refrigerator is opened on the screen, there may be a Coke in there and a company might want to change it to Pepsi.
Digital Nirvana solutions provide: Customised video-based metadata for better searchability; the ability to accurately identify spots based on content; identify and replace brands within content based on consumer data; and a reduction of effort in identifying explicit content, according to the company.
Click here to access video of the presentation.
Click here to download the presentation.
The Smart Content Summit was produced by MESA and the Smart Content Council, and was sponsored by Microsoft Azure, Whip Media Group, Richey May Technology Solutions, BeBanjo, Digital Nirvana, Softtek, 24Notion, EIDR, The Quorum and Signiant.
Article Source
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...